Write the story of Qilu in the name of "hand"!The 3rd China International Cultural Tourism Expo ended

New Yellow River Reporter: Shi Xiaodan Ren Xiaofei Xu Min Xing Yuan

On September 19, the annual cultural tourism event ended successfully.

Concluding the "hand -made" contract, the theme of the 3rd China International Cultural Tourism Expo, the first Chinese traditional craft conference is "Expo China Hand -shared Literary Travel Congress", accompanied by the Shandong International Convention and Exhibition Center and Shandong Hand -made Experience Center. The conference venue was carried out at the same time. The scale of 100,000 square meters exhibitions, more than 2,700 exhibitors, and enthusiastic tourists from all over the world made this "cultural feast" attracting much attention.

During the exhibition, the exhibition area was hot, the focus was unprecedented, and the citizens were enthusiastic. This is not only to tell the new actions and new platforms of the traditional cultural stories of Jinan and enhance the soft power of the city, but also the spiritual field of the people to experience the beauty of traditional, the beauty of life, the beauty of ingenuity, and the beauty of the skills of the people.

The poetry is brewing, carrying the distance, and in the name of "hand", Jinan wrote a wonderful and beautiful story to the world within 5 days. "Good guests are true feelings, good products are kind." When people wave their farewell with the exhibition, they will usher in the longer -term and profound spiritual wealth that have been reserved -echoing the era of the era of creativity and innovative development of traditional culture With strong needs, the story of the expo and Jinan may have just begun ...

The national tide ceremony and exotic style, comprehensively presenting the infinite kinetic energy of hand -made culture

Starting from the "Silk Road", accompanied by the bending moon on the Sanxi Mountain and the wind chimes in front of the nine -story floor -Langzhong, the pictures in the caves seemed to cross the windy moon for thousands of years and come to everyone. Shi Yun: "I hope that people will last for a long time, and they will be together for thousands of miles." Even if it is a thousand miles apart, we can still have some things and landscapes with the ancients to experience the common sadness and joy of the ancients. The country that swims to the "Belt and Road" -the exotic goddess "dances to the earth", and the Turkish painted bottle, Ghana's hand drum, and the handmade carpet in Nepal crossed the mountains and the sea, showing the world with a romantic and passionate attitude. "beauty of.

At the Expo, the Central Radio and Television Terminal, the Palace Museum, the National Museum, the Evian · China Handicraft Ship, Rongbaozhai, Guizhou Museum, Dunhuang Museum ... Sexual cultural elements; hand -made boutique and characteristic cultural products from 20 countries including France, Nepal, Ghana, Turkey, and other 20 countries have also concentrated their appearance, allowing the audience to enjoy different cultural styles around the world.

"One foot across north and south, one -day tour China." In the national museum booth, fusion of pink flower butterfly pattern, pink apricot forest spring swallow bottle, Haiyanhe Qingzun element "Hua Feie Butterfly Dance Bookmark" is beautiful; The graceful and luxurious Dunhuang Feitian Goddess, the beautiful nine -color deer beast murals are intoxicating; in the exhibition of the Yiven China Handicraft Shop, the village embroidery mother comes from the "Deep Mountain Market". Through a variety of forms such as the non -heritage field scene, national characteristic clothing and traditional pattern display, the urban people have spent a "deep mountain Taobao" adequate addiction.

After thousands of years, a touch of Tang Dynasty style. At the expo, we heard the historical stories of Hangzhou Qingyi Fang telling the "Meeting Changan" series of tide playing puppet blind boxes; walk into the "Tang Palace Night Banquet" in Henan, and feel the charming charm of "Miss Tang Palace" at a close range; The Hanyang Mausoleum Museum reproduces the national style of tea aroma in the form of "Cultural and Creative+Hanfu Show+Tea Art Performance". Zone, reproduce the deep heritage of the old Beijing Courtyard.

One exhibition is not as good as Chinese hands. The Mongolian embroidery works brought by the Mongolian Embroidery Association of Inner Mongolia, which writes the "Mountain Mongolian" Peak Prairie; The beauty of dance and clothing; the Zhejiang Museum brings many series of cultural and creative cultural and creative cultural and creative cultural and creative cultural and creative cultural and creative cultural and creative and creative cultural and creative, combining cultural elements with historical connotation, rendering a strong Jiangnan aesthetic charm ...

The exquisite scrolls of "international hand -made", the national characteristic boutiques from the world's artisans' remembers gathered at the expo site. The lavender aroma from France has a faint fragrance to present the unique romantic atmosphere of France; the characteristic Mongolian cashmere products show the bright and simple grassland style; Ghana not only brings local specialty handicrafts, but also carefully prepares Ghana on the scene. Singing and dancing performances allow the audience to experience other exotic enthusiasm ... In addition, there are straw crafts, gems, carpet braids brought by Madagascar, hand -painted ceramics in Poland, Turkey Cultural products are gathered, allowing the audience to feel the unique cultural charm.

Inherit the ingenuity, create a brand, and create a "new" business card that has been circulating for thousands of years

The writing of culture always has flowers, long history, and giving birth to countless human treasures. From the Chinese hand to Shandong, behind the craftsmanship is the grand narrative of the Chinese history and culture, the collective wisdom of the Chinese nation. At the expo site, Tai'an Jade, Linyi Cauliu, Texas Red and Green Ceramics, Heze Peony Workers, Liaocheng Dongchang Gourd, Binzhou cloth tiger, Weifang kite ... , Exhibit the rich cultural heritage of "Good Guest Shandong" and "Good Pin Shandong", tell the story of pure "Shandong hand -made" story.

The golden silk outline of the clouds and flowing water, the colorful glaze point is blue. In the Jinan booth, the "Thousands of Miles and Mountains" is presented in the form of silk enamel crafts. In the vast, Maoju village house, the other side of the boat ... all kinds of elements are exquisite and delicate, vivid and vivid, showing a unique three -dimensional art effect that the pen and ink cannot reach. In the craftsmanship, the legendary Luban's son, the sister -in -law's head with a big head, appeared cute and cute. As the leading wood brand in China, it created the "Wooden Tide DIY new retail+children's culture and entertainment+contemporary contemporary The industrial chain that integrates woodworking culture and innovation "uses a new retail model of" online teaching and offline experience "to form a consumer ecosystem of the IP concept of craftsmanship. A gong sounded a visitor, and the sound of "Shandong's first gong" hand -made "Shandong's first gong" sound was low and loud, and Yu Yin was long and lasting. The milky Hanfu, with homemade handmade Tongmu sleeve, echoed with lotus flowers and phoenixes; the splendid and gorgeous peony is surrounded by the rush of Yan River, and there are pagoda mountains standing on the banks of the river. Hua; the golden cicada carved on the poplar wood is lifelike and wings, as if given a new life of woodcarving ... In the booth of Heze, the unique cultural symbols such as Hanfu, Tancheng Lujin, and Juye Gongbi painting Go to the scene. A piece of paper is paved with Chen Tiandi, a pen depicts spring and autumn. The flowers and clusters are smooth, the lines are smooth, exquisite, and lifelike.

"Yuan is like a silver moon, as large as a copper tank, as thin as the paper of the stream, and the color is like the yellow crane." In Linyi booths, thirty or forty pancake flowers such as roses, rose, camellia, peony are tied into flower baskets, bonsai, bonsai, bonsai , Flower bundle; mainly red color and green color, bold in color, strong contrast, and clear style. In the Texas booth, the kiln red and green color is called "the rainbow of history"; The persimmon hanging on the branches, looking at a red lantern from a distance, the auspicious meaning of "persimmon Ruyi" brings golden blessings to people ...

"Mao cavity sings, the cake is pasted on the pot, hoe hoes to the crops, and the flower needle is tied on the finger." In the Zhucheng booths in Weifang City, the century -old Mao cavity "new" does not forget to "introduce" and performed on the stage. The form shows the unique charm of Maoqiang; Huangxian Window Dyeing flowers, Taishan pipe musical instruments, Jing porcelain porcelain ... In the booth in Longkou City, Yantai, focusing on highlighting the theme of "Shandong Hand Cultural Tourism Festival", showing the rich cultural tourism resources of Longkou in all directions ; Sanhe wax printing cloth, Yunyun Ge Culture and Creative, Linqing Gong brick ... At the expo, Liaocheng Linqing not only brings rich hand -made good things, but also creates a traditional cultural experience experience of exhibitions, exhibitions, exhibitions, and experiences. The district enables the public to experience the charm of Linqing's cultural charm.

Tide products gathered, activities gather, "cultural tourism integration" dream enters the dream of "cultural power"

Comment out "Shandong Hand -made", show "Shandong Hand -made", and let "Shandong Hand -made" fire. In early March 2022, the 8 departments of Shandong jointly issued the "Shandong Hand -made Promotion Project Implementation Plan" to officially launch the "Shandong Hand -made" promotion project, focusing on promoting the "Shandong Hand -made" comprehensive momentum, better empowering the new era society in the new era Construction of doctrine modernization.

Witness the birth of a kite, watching the rise of social fire, and feeling the tenderness of the Lu embroidered needle line flying ... As one of the top ten key tasks of the "Shandong Hand -made" promotion project, on September 15th, with the development of the expo, The venue of Shandong Shouzhuo Experience Center officially "opened the door". Here you can not only "one -stop" punch -in traditional handicrafts, but also appreciate the cultural beauty of Qifeng Lu Yun in all aspects.

Wood art, ceramics, gold workers, paper art, fabric, weaving, leather goods ... The theme of "hand -made boutique" on the center of the center, set up a hand -made product exhibition area, a store, C20 city cultural and innovation, Qi Qi along Huangjiu Province Feng Luyun and Gongmei Hand -made first -tier hand -made brand. On the theme of "Qilu Hand", the theme of "Qilu Hand" was integrated into the past scenes of Shandong. It gathered a marketing window store in 16 cities in Shandong, gathered in 16 cities' hand -made boutique and hand -made culture, creating immersive, interactive, and scenes. The space for business exhibitions provides a centralized display, experience, marketing, and promotion platform for hand -made boutiques in Shandong.

It is full of science and technology, excellent interaction, experience, and fun ... The three floors are based on the theme of "hand -made exhibitions" space, and at the same time, it introduces the formats such as the craftsmanship of the Crafts Academy, the Yuanshi Digital Exhibition Hall, and the Master Workshop. Here we will give full play to the advantages of industry -university -research and research in colleges and universities such as the Academy of Fine Arts, incubation for the creation of industry brands, and leading the development of the industry. Create the "Shandong Hand -made" boutique exhibition and interactive experience, so that people can start with a fantasy journey at any time. During the opening of the museum, the first subordinates of the lower part of the lower area were held here to fully display the "good life". The fourth floor is based on the theme of "hand -made research" to create a "Shandong hand -made" research and cultural exchange center.

In addition to offline exhibition platforms, here as a comprehensive exhibition center for the "Shandong Hand -made" industry, it will pay more attention to online platform operations, continuously develop projects with IP derivatives and research products, and build online services and offline experience in depth integration New business model. At the same time, the project will rely on the influence of the "Shandong Hand -made" brand to radiate the integrated planning of the surrounding areas to create a benign interactive tourism ecosystem, promote the new vitality of the industrial development, and become a new symbol of the cultural image of Qilu in Qilu for thousands of years of life. "Hand -made" contains a large number of treasures of Chinese traditional civilization. How should it be innovative and developed in the new era? During the 5 -day exhibition period, the major series of special activities and characteristic forums of the expo are full of flowers, and the cultural coffees and handicrafts of various industries gathered at the scene to discuss the forefront results of the integration of cultural tourism. , Promote the development of hand -creation industries to form a large pattern, large integration, and big brand.

The first "Revitalizing Traditional Crafts · Luban Cup" contest ceremony, 2022 Chinese cultural industry high -quality development summit, Dahe ingenuity -the first follow -up of the yellow traditional craft summit forum, China hand -creation development summit, the province's excellent stage aperture exhibition, C20 city literature Creative Industry Cooperation and Development Alliance Hand -themed Day Activities, the "Taishan Design Cup" Cultural and Creative Design Contest The previous award -winning product experience week and hand -made creative market activities ... greatly enhanced the interaction and participation of the expo.

National Tide Flash, VR experience, drama show and purchasing ... On the opening day, the Expo opened the presence with the national tide theme pop show "The curtain opening the Spring Hua Qiu Shi", integrating the Shandong Provincial Cultural and Creative Design Industry Association, Shandong Song and Dance Theater, Shandong Province The advantages of the acrobatics group and the city courtyard regiment, the first time the arts such as Shandong hand -made, folk music, acrobatics, opera, models, dances, folk art and other arts are stunned in the form of flashing. The audience appreciates the new image of "Heroy Shandong, Good Pin Shandong" in Flash Show.

In addition, the expo also set up more than 20 branch venues including Jinan Media Port, Shan 6 Creative Park, Taizhen Natural Culture Tourism Zone, Jinan New World Cultural Art Base, JN150 Creative Park, and Mo Mo Bookstore. The noodle snuff is called "smoke" without smoke, and the Holy Sword is known as the "Fifth Treasure" of the Wenfang. Huang Wenchuang's product "out of the sea" and "out of the circle", more than 600 "rural artisans" formed a cultural and creative industrial park; Taizheng's natural cultural tourism area is picturesque, Jinan New World Cultural Art Base Base is full of crafts, JN150 Cultural Factory The creativity is unlimited ... the scenes of major branches show the development results of the integration of tourism, enhance the interaction and participation of the Cultural Tourism Expo, and truly organize the Cultural Tourism Expo into a cultural event and the festival of the people.

The canal and the Yellow River are surging.

For thousands of years, the canal has been continuous, and the Yellow River is magnificent and magnificent, nourishing the deep context, and nurturing the cultural root soul. The provinces (autonomous regions and municipalities) along the river with similar geographical and connected roots have formed a cultural symbol that communicates with the characteristics of regional characteristics in inheritance and development, and has accumulated countless brilliant hand -made products.

In the exhibition area of ​​the Canal, Raoyang carved copper, Zhang's opera head, Sanhe Shengjingtai blue, Huaxia totem art, Dongtang woodcarving ... either simple and elegant, mysterious and unpredictable, or colorful; Zhenyou Fuxu, Yide Cheng's medicine (snuff) and other Lao Tianjin characteristic handicrafts and non -heritage products have brought the most authentic Tianjin flavor to the audience; Beijing "Grand Canal Gift" and Henan "Dragon Gate Wonder" gathered in the Great The special products such as the canal Pinghe Beast and the Dragon Gate Grottoes series of cultural and creative products have both local characteristics and highlight the canal style; , Ancient and Modern, the canal style of the north and south ... Shandong bean god anime is based on the cultural heritage of Qilu. The use of modern technology to present the prosperity of the canal one by one, so that the "golden business card" of the millennium canal is brighter and brighter.

Handmade painting, Qiaqiao face plastic, Yu Zhenjin Shengshi Qin, Yingyingxuan paper note ... Many hand -made boutiques from Anhui gathered together, telling the legend of canal living in the river and living in water; Zhejiang Chubao The boutiques such as the hall and Haining lantern festival are dazzling, depicting the other style of the hometown of Shuiyun, Zhejiang; Jiangsu Province Wenhuo Group brings the Grand Canal National Cultural Park Digital Cloud Platform to the Canal Exhibition Area, telling the story of the canal with digital technology Let the canal culture "live" and launch the "Research Grand Canal Platform" online research line on the "Research Grand Canal Patriarch Qilu", so that the audience can experience the Chinese story and Chinese wisdom in the Grand Canal in one stop. Platform, the "Digital Grand Canal" can be seen at a glance, and the digital germination of the digital germination of its development also brings a rich and interesting on -site interactive experience.

Qinghai, the birthplace of the Yellow River, the innovative and derived silk series of crafts showed the audience the cultural characteristics of the integration of agriculture and animal husbandry civilization and the symbiosis of multi -ethnic ethnic groups. With the flowing stream of Qinghai, the river flows into the "Kingdom of Tianfu" Sichuan. The fertile land, rich natural resources, long history and colorful ethnic minority culture constitute a variety of natural and cultural tourism resources. Breeding traditional crafts such as Shu embroidery, weaving the splendid chapters of Sichuan Shu in one line.

Along the Yellow River to Gansu, the pyrographic gourd, colorful relief gourd and other gourd crafts that are both ornamental and beautiful meaning show the charm of craftsmanship that combines tradition and creativity; as a place with a long history of more than 2,000 years, In traditional craftsmanship, Tianshui lacquer carving continues to be new, drawing nutrition from sculpture and painting, and showing many traditional and modern ingenuity. After the history and the history, the inheritance is more beautiful. Whether it is the Grand Canal or the Yellow River, the hand is becoming a beautiful business card of the new era along the route. In the Pentium of the Greater River, it has played the era of the era of cultural tourism integration.

Cultural tourism integration, digital empowerment, creating digital ultimate "hard core" experience

Digital empowerment, the wind comes. This expo implements the national cultural digitalization strategy, specially builds a cultural digital exhibition area, cultural tourism intelligent equipment exhibition area, and focuses on the introduction of head enterprises and high -quality projects in the field of cultural digital fields. Essence

Shangtang Technology combines Qilu's cultural characteristics at the exhibition site, with game interaction as the main line. Through AI+AR technology, "one mountain, one water, one sage" is integrated into the scene plot, leading the number of audiences to travel to Qilu's vast scenery, bringing shuttle and reality dimensions. The immersive interactive experience; the well -known intelligent voice and artificial intelligence listed Enterprise Science and Technology Daxi News of the Asia -Pacific region brought the global Chinese learning platform to the expo site. Chinese learning resources and applications, a variety of "star products" appear amazing, effectively meet the needs of users' cross -speaking communication in tourism and other scenarios, through the application of artificial intelligence technology, glowing with new vitality of cultural tourism life.

China Digital Creative Industry Leading Brand Phoenix Digital Technology, showing the dynamic digital long volume of "Painting Tour Thousands of Miles", "Yunyou Jiangshan", "Painting Thousands of Mountains" and "Hearts Landscape" touch interaction projects, etc. Digital art IP; Alibaba Yuanjing cleverly combines the latest cloud interactive content with cultural tourism, bringing immersive interactive experiences of various contents such as the Northern Song Dynasty and ancient Shu, showing the new value and value and the real -time interactive technology to the cultural tourism industry. Vitality ... In addition, related digital companies such as Shengqu Game, Fan Deng Reading, Xiaomi, Honor, etc., show new cultural digital formats in various fields in various ways.

In the cultural tourism intelligent equipment exhibition area, the world's leading intelligent autonomous driver aircraft technology company Yiyi Smart, which brings a manned autonomous driver aircraft named 1006, has a total of eight -axis and sixteen paddles, and the fuselage is streamlined. Automatic flight technology has provided intelligent and convenient solutions for low -altitude tourism, attracting many participating audiences to compete for experience, becoming one of the Internet celebrity punch points at the current exhibition; a group of representative intelligent equipment companies in the province also concentrated on the exhibition. Among them, the secret space space As a professional manufacturer of landscape huts, it focuses on the on -site explosion products such as panoramic bird cage homestays, so that the audience seems to be in different scenarios such as green countryside, blue seaside, and jungle secrets to realize the beautiful wishes of intelligent equipment to enable modern life.

These digital tide products and intelligent equipment that distribute modern technology power will continue to open up a new scene of digital cultural consumption, help the online and offline fusion digital cultural consumption models, so that more cultural and creativity will be presented under digital blessing.

A song "hand -made" high songs expressing the Chinese nation. With the sound of the night bells, the third China International Cultural Tourism Expo and the first Chinese traditional craft conference officially came to an end. Five days of exhibition time, the scale of 100,000 square meters exhibition, more than 2,700 exhibitors, and enthusiastic tourists from all over the world, connecting history, present and future with "hand -made", and the beauty of "poetry and distant" with "cultural tourism" The scroll, let the non -heritage bloom in the protection and inheritance, make the culture full of appearance in modern expression, promote and lead the city's soft power to the new level, thereby ringing "Shandong Hand -made" and sharing "Jinan Wonderful".

(Some photos source: Shandong Provincial Cultural Industry Development Association, Jinan Photographers Association)

Edit: Weekend

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