News practice | Innovative practice of short video characters report

Author: Ma Yufeng: Deputy Director of Volkswagen Daily's Establishment and Operation Center, Director of Volkswagen Daily Video Studio; Wang Chen: Reporter of Volkswagen Daily Video Studio;

Source: "All Media Exploration" August 2022 issue

Innovative practice of short video characters report

- "A" Professional Farmer "Dream: Revelation from Shanghai to Xiaozhang Village"

Abstract: For a long time, the characters have always taken place in news reports of major media. The Dream of "Professional Farmers": From Shanghai to Xiaozhang Village "is the first interview program created by the Volkswagen Daily Video Studio in the" 2021 Chinese Farmers Harvest Festival ". The show broke through the fixed model of previous characters interview columns, and placed the interview location in the fields. From a relaxed and unique perspective, it deeply interviewed the character's inner world of the characters. It not only maps the big perspective through a small incision, but also allows the audience to gain valuable information, insights and insights in the brisk viewing rhythm. This article explains the experience and lessons of this program through the process of re -examination and deducting the creation of this program, with a view to making greater progress in the field of short video characters.

Keywords: short video; character; news; real; lens; environment

With the development of mobile internet technology, short videos are popular in an unstoppable trend, and the character story occupies an important position in short videos. The Volkswagen Daily Video Studio firmly seized the wind of the development of short videos, continuously innovated the form of typical reports of the new media of the party, and combined the fun, visible and reported guidance, influence, and credibility of short videos. A number of high -quality short video characters were launched.

1. Selection of characters from selected typical to tentacles wide

In the era of mobile Internet, the platform and methods of information dissemination are becoming more and more diverse, but no matter when and where, people are the "protagonists" of the content of communication. New media communication is no exception, and typical characters are also one of the highlights of new media reports. [1] For the Volkswagen Daily, its new media reports must serve the central work of the Shandong Provincial Party Committee and Provincial Government. Short video character reports need to tap the models of characters from all walks of life to achieve the effect of propaganda and guiding public opinion.

On the occasion of the Farmer Harvest Festival on September 23, 2021, the Volkswagen Daily Video Studio invited the first batch of "new professional farmers" in Dongying City to talk to the family and the host. The entire interview starts from the "new" word of the new professional farmers. First, how to highlight the qualifications of "new professional farmers", talk about the process and characteristics of its planting, and the psychological changes in the middle; the second is to highlight how the "new" promotes the harvest and talk about the advantages of the interviewed person's practice and technology The third is to highlight the possibility of "new", talk about the future of agricultural or technological development, and what are the visions.

The issue of "agriculture and rural areas" has always been the top priority of government work, and "emerging professional farmers" have been a hot topic in recent years. Therefore, the identity of the "first batch of new professional farmers" in Dongying City has a very high typical nature. Through in -depth interviews with this typical character, you can have a glimpse of the new weather in the province to continuously improve the work level of "agriculture, rural areas, and rural areas" in recent years, as well as accelerating the pace of modernization of agriculture and rural areas.

In addition, if the short video character report wants to resonate with users, you must avoid false air, you must be close to life, and the "little people" who are insignificant to the insignificant of the lens, such as doctors, bus drivers, sanitation workers, etc., from their daily life ordinary trivial matters Discover the flash point. This requires reporters to observe, experience and report real life from the user's position and value orientation, and move the audience with real details of life.

2. Let the environment and characters live

From text characters to short video characters interviews, this change from quiet to moving can show the character image more three -dimensional. To strengthen this effect, it should be more flexible in the language language. Sometimes the fixed lens is the main, and the golden segmentation layout is used to make the picture clean and concise; sometimes the long lens is the main, and the environment and space are unified through the character driving. Sometimes the focus transformation is used Emotional free transformation of the lens language, the atmosphere ...

When filming the dream of "Professional Farmers": From Shanghai to Xiaozhang Village, the reporter asked the host and the interviewer to talk while walking, and the camera also chose a long lens to follow the form. The movement of the camera directly mobilized the visual feelings of the audience's movement in the lives of the audience, making the audience feel a sense of immersive. This is because the screen space of the mobile lens is complete and coherent. The camera is constantly moving. It is changing the viewpoint of the audience at all times. In a lens It plays a role that is similar to Montecqi, and finally makes the lens have its own rhythm. At the same time, mobile cameras can express a certain subjective tendency, showing a more natural and vivid sense of realism and scene through a lens with strong subjective colors.

In previous interviews, in order to achieve the corresponding publicity effects, sometimes the interviewed object "read the manuscript". However, this will not only make the state of the interview object rigid, but not have emotional fluctuations; and if you encounter an interview object with no interview experience, it will cause them to be nervous; more importantly, this cannot get truly vivid and realistic interviews. material. To this end, the dream of "Professional Farmers": from Shanghai to Xiaozhang Village "not only sets the interview directly in the field in the filming, but also set a main tone of the video at the beginning of the shooting: not singing high -profile, Don't talk about official words, use a relaxed and casual style of conversation to let the interviewer open the "talked box". During the shooting, the host took the lead in creating a chat scene, constantly infecting the interviewee with intimate, gentle, and relaxed language, and gradually forgot to face the tension of facing the camera. In the whole video, we never tried to sing high -profile, but in the calm statement of the interviewed, many vivid flash points were discovered. At the same time, if there are only interview objects and related empty mirrors in the picture, the entire film will not look vivid enough. Therefore, the interview object is placed in the relevant environment to let other characters and environment in the picture speak. When filming "A" Professional Farmer ": From Shanghai to Xiaozhang Village, the reporter set up a scene of" seeing photos ". This scene is not only full of fun, but also can fully show the life experience of the interviewed person through the media. At the same time, in the end, the two people were set up to walk on the sunset. Not only did the picture full of poetry, they also relaxed both of them, which was closer to the soul of the two parties than the interview status of the "sitting crisis", and achieved the best interview effect. Essence

3. Use a variety of elements to tell the story of the character

When reporting the news characters, it is generally necessary to dig out the "story" on them, which is the story of the character. This kind of story not only reflects the concept of "people" that distinguish between "people", but also reflects that "news" has a certain storyline. Only people with storytelling can have the value and significance of spreading, and can leave a deep impression. From the perspective of the Internet, most news characters report today, even if they are news reports of the same character, various media are working hard to tap the new details and flash points in the life experience of news characters, so as to distinguish between news reports from other media. , Form the main line of character reports.

After the video shooting is completed, screening and combing materials, setting up the narrative framework, and streamlined the logical order of the interview object statement is an essential part. Among them, in order to grab the eyeballs in 5 seconds, you must work hard at the beginning of the video. Before the official filming of "A" Professional Farmer ": From Shanghai to Xiaozhang Village", the reporter came to the interviewed people first and learned in detail the life experience and mental journey of the interviewed person in order to be the next day Preparation for official shooting. At the same time, in response to the experience of the interviewee, the reporter set up a short copy in the front of the film. It not only made a high degree of summary of the whole interview with the whole article in 30 seconds, but also combined with beautiful pictures to firmly seize the audience to the audience The eyeballs have achieved good publicity results.

Text reports are composed of interviews and writing, and video reports are composed of two parts: shooting and editing. The a large amount of materials taken in the production of the film will be selected, organized, decomposed, and composed of the film production, and finally completed a work with a smooth, clear meaning, clear theme, and artistic appeal. If the shooting of the film is prepared to the "ingredients", the editing is equivalent to the process of "cooking". The same "ingredients" can show different "tastes" through different "chefs". Good "chefs" can always "cook" "delicious". Therefore, the "cut" is good or not, directly related to the quality of the film. If the language logic of the interviewer is not smooth, the order of "replacement" in the editing can help the interviewer to rational logic; when the interview content is "dry", you can add elements such as empty lens, pictures, flower characters, etc. Rich picture content; in addition, suitable music can add inspiration, quiet, gentle, cheerful and other atmosphere to the picture.

Character reports play an irreplaceable role in propaganda education and guiding positive energy, and the emergence of short video characters has enriched the form of character reporting. Short video character reports can make characters directly appear in front of the audience, and directly feel the joy and sorrow of the reported characters, which have a natural advantage compared to traditional text reports. However, at present, the report of short video characters is not yet mature. Although the traditional record mode of "commentary+picture+subtitles+music" has been changed, there are also small applicable scope, low efficiency, long editing, slightly displayed, slightly displayed. Speed ​​traces and other issues. To this end, we must continue to explore and innovate a method of being easy to accept by users based on the changes in the communication environment.

[references]

[1] Zhu Shengli, Xu Pei. The typical character report of the party newspaper in the new media environment [J]. News World, 2018 (09): 64-66.

"All Media Exploration" magazine is a journal communication professional journal hosted by Volkswagen Newspaper Group. The domestic unified continuous publishing number CN 37-1526/G2, international standard continuous publishing number ISSN 2097-048X. Pioneer in August 2021.

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