"Yili Quality Experience Month" is about to usher in the "Yili Quality Night" ending!

On June 22, the "Yili Quality Experience Month" will usher in the core large -scale live broadcast of the project cycle -Yili Quality Night. Since the launch of Yili's new brand -themed event "Yili Quality Experience Month", since the launch of June 1, consumers have led the majority of consumers to learn about the National benchmarking factory of Yili. The unanimous praise from consumers.

It is reported that the "Yili Quality Experience Month" has been carried out for 20 days. The theme short film, the aggregation H5, the factories and the dairy cow composition poster, the innovative SVG graphic and other creative materials and other creative materials have allowed the project to quickly improve the visibility and influence on social media platforms on social media platforms force. At the same time, nearly 20 National benchmark factories in Yili also carried out a live broadcast of a unified theme, unified vision, and unified content architecture under the theme of "Yili Quality Experience Month", leading consumers to feel the Illi national benchmark factory close up close. Super high quality.

The happy life of Holstein cows in the smart ranch, high intelligent automated milking equipment, fully closed and automatic intelligent production lines in smart factories ... Every link and detail of a cup of quality milk can be born Learn through the live broadcast of Illi National Bench Factory. During the live broadcast, consumers can clearly feel that Illi, a national dairy -leading company, and persistence on "Yili is quality" corporate creed.

According to incomplete statistics, the event is currently only on Weibo. The project start -up video has more than 1 million full network playback. In the national benchmark factory live broadcast sector, on the single platform of Jingdong, the overall viewing of the peak and the total viewers of Yunyou Live is far exceeding previous years.

"In the past, I didn't feel much about the milk factory. After watching the live broadcast of Yili's Yunyou factory, I was curious about smart and highly automated factories. In the future, we must participate in such activities and experience the whole process of the birth of quality milk." In social media, consumers have praised the "Yili Quality Experience Month". Many netizens said that "visiting tourism" is a very good form, which can well evoke everyone's expectations for field visits, "Especially Illi nationwide nationwide The factories are broadcasting simultaneously. Different types of factories such as milk (liquid), milk powder, and cold drinks can show the production processes of different products of Yili to the public, which can be transparent and intuitively displaying their own production lines. It's amazing. "

At 19:30 on the evening of June 22, the "Yili Quality Experience Month" will also officially open the "Yili Quality Night" live broadcast of the most magnificent lineup, the highest specifications, and the most rich content in the entire project. The video number will be launched simultaneously, and the live broadcast of young people's likes to hear the live broadcast of Holy Hohhot in the Inner Mongolia Autonomous Region, Ecological Smart Ranch, Lovable Milk Global Manufacturing Base Base, Grassland Milk Culture Museum, and Yili Modern Smart Health and Health Gu and others showed a comprehensive display. At the live broadcast site, Yili will invite guests including pastry, factory factory, senior interpreter, and tourist category. The link will also win more redirects, and consumers will invite consumers to start the "great quality journey" with Yili.

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