Weihai: Promote the innovation and development of public cultural services with exquisite ideas

New public cultural space helps exquisite cities construction

In order to implement the "Opinions of the Ministry of Culture and Tourism's National Development and Reform Commission on Promoting the High -quality Development of Public Culture Services" (Cultural Tourism Public Development [2021] No. 21), "Innovation and Create a batch of integrated book reading, art exhibitions, and culture New cultural formats such as the "City Study Room" Cultural Station ', such as salon, light food, and other services, to create a small and beautiful public reading and artistic space "requirements, Weihai City provides the foundation of public cultural services in existing public libraries and cultural museums On the last, the construction of new public cultural spaces such as urban study, rural study, and cultural tourism station has been continuously improved, and the construction of new public cultural space such as urban study, rural study, and cultural tourism station further meets the spiritual and cultural needs of the masses, and create a modern new public cultural space system shared by the people. Exquisite urban construction.

As the fourth batch of national public cultural service system demonstration zones, the establishment of cities and the National Reading Demonstration City in Shandong Province, the 44 urban study houses currently built in Weihai cover all districts and cities. The total construction area and total book collection ranks first in the province. In 2021, more than 1.75 million readers were received and more than 2.11 million copies of books were received. It carried out 1728 cultural activities such as traditional culture, reading promotion, non -genetic inheritance, exhibition and exchanges, which further met the increasing cultural needs of the masses. In order to enhance urban cultural connotation, build a "15 -minute reading cultural circle", and create a strong spiritual motivation and cultural support to create "Book Fragrant Weihai" urban cultural brands. In 2022, 4 new urban study rooms were built, 12 new rural study, 1 24 -hour self -service library, and 8 Cultural Travel Station.

▲ New Public Cultural Space -No Guan Bookstore

Focusing on cultural inheritance, Weihai gives full play to the cultural educating role of folk characteristic museums, represented by the Yonghongxiang Silk Culture Museum and the Shoushan Stone Museum of Weihai, with cultural and artistic research activities as the carrier, expand the public's vision, enhance the mass interconnection, and use new cultural cultural interconnection. Space gives full play to the important role of aesthetics in national aesthetic education, and strengthen space cultural functions. In order to help the construction of children's friendly cities, Weihai City uses Wangdao City study as a pilot to create a high -quality development environment for children and provide fine and perfect social services. Wangdao study focuses on the needs of children's groups, improves children's public space and reading space, and sets up children's supporting facilities to meet the reading needs of children in all ages. Excellent social organizations are invited to settle in urban study rooms, integrate advantageous resources, create a brand of parent -child reading activities for "children's enjoyment", and form a venue culture with children's characteristics. Based on the principle of children's friendship, newly built the urban study of Qiaotou Town and the Weiqiao rural study to further provide high -quality services to children.

▲ Huanhe Huan Cuishan Art Space in Weihai City holds small concerts

The relevant person in charge of the Weihai Cultural and Tourism Bureau said that in this year, Weihai will focus on forming a complementary advantage between the new public cultural space and the large library and cultural museum, micro -transformation and micro -update, creating characteristic, small and beautiful cultural space; Through the method of public welfare venture capital, innovate the introduction of social forces to participate in operating management and activity organizations, and focus on the new public cultural space, carry out more than 500 theme cultural activities such as star lecture halls, reading salons, non -genetic inheritance, and research travel throughout the year. It, theme, characteristics, and increase the charm of urban cultural charm.

Cultural public welfare venture capital leads to public cultural services "out of the circle"

The Ministry of Culture and Tourism The "Fourteenth Five -Year Public Cultural Service System Construction Plan" pointed out that it is necessary to deepen the supply -side structural reform as the main line, explore the reform path of the system and mechanism, break the boundaries of the system, integrate social resources Diverse public cultural service supply system.

How to integrate social and cultural resources? How to guide the masses to participate? How to give play to the role of bridges and bonds to connect with the masses? Carry out research activities for public cultural services, create a demonstration site for public cultural services for public welfare venture capital, and accurately introduce the content of the whole people's reading promotion, historical and cultural mining, traditional handicraft inheritance and other content ... The vivid scene of this scene interprets the "landing on public cultural services The three questions showed the motivation and vitality of Weihai Public Cultural Services Public Welfare Venture Capital Project.

▲ Cultural Public Welfare Venture Capital Activities

In the country, Weihai took the lead in the innovation era of civilization and practice of cultural public welfare venture capital, mobilizing the implementation and content creation of social organizations to participate in the cultural and countryside of the countryside, improved the professionalization and precision level of public cultural services, and giving cultural revitalization more vitality and vitality ... … Data from Weihai Culture and Tourism Bureau shows that as of the end of August, the city has launched 45 cultural service public welfare venture capital projects. Cultural organizations and enterprise units enter the urban and rural communities, which has effectively promoted the innovation of supply methods of grass -roots public cultural services, and consolidated the practical position of civilization in the new era.

A few days ago, in the Weihai Uprising Exhibition Hall, located in Beicang Community, Huancui District, Weihai City, the "Red Memory" public welfare venture capital project initiated by Weihai Muhu Culture and Art Development Center " "Start, carry out red stories, organize revolutionary stories, and cultivate red interpreters to further enrich the cultural life of community residents, and at the same time dig out and inherit the red resources of" Tibetan "in Beicang Community.

The cultural circle "expands", can happiness be "overtime", and the Weihai Cultural and Tourism Bureau vigorously builds the "ride" of cultural public welfare venture capital demonstration sites. In May this year, Weihai Muhuo Culture and Art Development Center submitted public welfare innovation Application for investment projects, using the existing red resources of the Kitakura community to open the "Red Memory to the same generation" project, carry out services close to the needs of villagers, and continuously enrich the "storage pool" of public cultural services of Beicang community. Activating resources and introducing "live water". Since this year, more than 50 cultural social organizations and small and micro cultural enterprises have entered urban and rural areas to provide public cultural services, covering cultural public welfare venture capital and rural study room construction. A group of public cultural construction facilities After the construction, a series of cultural benefits to the people have emerged from time to time, and the mass cultural brand activities are wonderful, allowing ordinary people to enjoy high -quality public cultural services.

On July 1, Weihai New Era Civilized Practice Cultural Cultural Public Welfare Venture Capital project was held. 25 projects conducted roadshows and received on -site review by experts to lay the foundation for the implementation of related projects later. "Under Ginkgo Tree -Traditional Farm Wedding Culture Cultural Experience and Promotion Projects" "Zuoqin and Right Book" -Lianqin Academy Guqin Cultural Service Project "" Culture 'Following' distance, the sun grows together -mobile children's social integration project " … There are diverse forms of roadshow programs and rich content.

"In order to more accurately meet the needs of the public's refined, professional, and diversified public services, the municipal cultural tourism department accurately connects the needs of the masses. By carrying out the way of investigating and issuing questionnaires for public cultural service needs, the content of statistical analysis needs, feedback according to needs feedback, feedback according to needs Set up service projects, and run the evaluation and regulatory measures throughout the entire process of public welfare venture capital, improve the quality of urban and rural cultural construction, and continuously meet the new expectations of urban and rural residents. "The relevant person in charge of Weihai Cultural and Tourism Bureau said.

The whole people read the "Book Fragrant Weihai" business card

Let the reading integrate into Weihai life and make reading a habit of Weihai. Weihai takes "Nations Reading" as the starting point, and has widely launched the "Book Fragrant Manchu Sea Colorful Reading" project, promotes the "Reading Promotional Cultivation Action", forms love reading and reading good books. The reading and promotion team of good reading, creating a distinctive and rich content of reading promotion brand projects, to revitalize the reading resources in various districts in Weihai in the city, stimulate the enthusiasm of the whole people, and polish the city business card of "Shuxiang Weihai".

"I was a '70', but I was still full of vitality, because I have been reading, how can I feel vicissitudes?" On August 28th, the second event of the cultivation of the promotion of the promotion of Weihai City in 2022 was in the city library. The lecture hall was held, and Lin Kai, a doctor of education and management at Zhejiang University, and the topic of listeners on the spot.

This year, the Weihai Cultural and Tourism Bureau carried out the "Reading Promotional Cultivation Action" throughout the city, recruiting about 100 "reading promoters" who loved reading and sharing for about 100 in the city. In the way of combining online and offline, 6 special reading promoters cultivation operations were held, and at the same time, we went to various districts and cities to carry out 8 reading promotional teaching courses. Through a series of high -level cultivation actions, comprehensively tap the outstanding social reading organizations and read promoters, and evaluate the outstanding representatives. The event provides high -quality teachers.

▲ All people's reading activities- "Book Fragrant Manchu Sea Colorful Reading Lines"

On August 24th, the third phase of the red cultural promotion activity of "Book Fragrant Manchu Wai Colorful Reading" was launched in the red culture promotion activity of the National Reading and Promotion Service Project of Weihai City. The red books read this time are "" Don't forget the original intention, keep in mind the mission "-The Selection of the Excellent Communist Party Members". A total of 29 community youths participated in the event. Young people carefully record the touching words in the story.

On August 28th, more than 40 books of the Book of Puxe Books set off during the sunrise, and opened the "Book Franky Sea Colorful Reading Show" to read Weihai reading and walking activities. Everyone visited Weihai's old houses, children's friendly theme parks, Weihai Old Street and other places, shuttled between history and reality, searching for cultural Weihai's heritage, reading the charm of exquisite cities, and reading the city through walking.

Now in Weihai, the host of the reading club can be the farm book house, tourism station, corporate library, or children's education base and middle -aged and elderly activity room. Continuously expand the new space of cultural experience, focus on building 26 reading demonstration sites in the city, and launch the results of the "reading+" series of activities.

Qianlishan self -driving road to find the "traffic password" of cultural tourism integration

In mid -July, 22 Russian tourists opened a 11 -day trip to Weihai. They took the Internet Red Touring Bus to experience the scenery along the Qianshanhai self -driving tourist road. Tourist Ye Lena praised: "This road necklace also starts with Weihai's treasure landscape, local customs, and theme stations, which is impressive!"

Like Ye Lina's feelings, this self -driving road has become the "top flow" in the hearts of Chinese and foreign tourists. For more than a year, the maximum passenger flow of the single -day passenger traffic on the Weihai Qianli Shanhai Self -driving Tourism Highway exceeded 400,000 people. Top Ten Internet Red Self -Driving Line "has repeatedly appeared on the brand column of CCTV" News Network ". Based on the requirements of the new national development pattern, the market demand in the new era of self -driving tourism, and the development advantage of the urban resource industry, Weihai City lasted two years of high standards to build Qianlishan self -driving tourism highway. It was put into use on May 1, 2021. The cultural tourism system innovation project with a carrier is the first non -highway standardized operation model in the country.

▲ Qianshanhai self -driving travel highway

Qianshanhai self -driving tourist road is 1001 kilometers in length, including 501 kilometers long and 500 kilometers long. Relying on nearly a thousand kilometers of coastline and unique mountains and natural landscapes in the west, through "the road as the scene and attract the road", the "tourist highway" is promoted to "road tourism" to build the Mountain and Sea landscape of the Weihai Global Mountains and Seas of the Weihai City of Unicom City and radiating the countryside Ring Road, 15 national marine pastures, 49 A -level tourist scenic spots, 80 rural revitalization model areas, 66 public cultural service facilities, 8 non -heritage tourism experience bases, and 22 cultural theme stations are deployed. The standard will integrate, aggregate, and integrate core cultural tourism resource resources of more than 90%of the city's core cultural tourism vacation resources, and turn Weihai City into a large scenic spot without boundaries, forming a community of cultural tourism community based on industrial cooperation and competitive regional competitiveness. "Binhai Leisure and Resort Destination" target ".

One city is bustling on three sides, and the water and mountains are dependent on each other. Weihai is the first and the only Chinese excellent tourist city group in the country, and basically includes 74 tourism resources announced by the state. A self -driving road, stringing nearly a thousand kilometers of coastline in the east and the unique natural landscape of the western region, and the Weihai global mountains and sea landscape roads in the Weihai city of Unicom City and the countryside. Stepping on this road, "a string to the end" feels more than 90%of the core vacation resources in Weihai.

The "traffic password" behind this "phenomenon" self -driving road is a profound exploration of a coastal tourist city through cultural publicity and innovation, cultivating the development of a new cultural tourism product system, and effectively solved the obvious in the light and peak season of coastal tourism cities. , Insufficient supply such as high -end leisure vacation products. By integrating cultural tourism resources, integrating various formats, and building brand systems, Qianshanhai self -driving road effectively drives the geothermal geothermal of Weihai by 492%, and handed out the city business card of "Qianshan Sea Freedom Weihai".

Cultural quality education curriculum expands youth holiday life

Recruiting ancient music music players, holding children's poetry chanting competitions, and opening a shadow play experience ... Since this year, Weihai Culture and Tourism Bureau have taken the construction of a modern public cultural service system as the starting point, continuously innovated and pioneered activities, and opened diverse cultural quality education courses , Effectively link the resources of the jurisdiction, and use the social education functions of public cultural venues, highlight value guidance, and continue to upgrade the summer vacation activities.

"The world is colorful in the fairy tales, the flowers under the rain raised their smiles ..." On the morning of August 11, a song "Sunshine Teenagers" sounded in the multi -functional hall of the Macau Museum of Mass Art. The song club also officially opened. This is a microcosm of Weihai Mass Art Museum to enrich the summer vacation of adolescents and promote quality education and inclusiveness. In the summer of this year, the Weihai Mass Art Museum promoted the "Budi Growth Plan" to carry out popular training activities for minors, and conducted 37 courses including artistic training such as instrumental music and dance, non -heritage art experience, art lectures, and research activities Essence

As of the end of August, the Weihai Mass Art Museum has opened more than 10 games in the summer of 2022, "Lotus Style Summer · Ancient Rhymes", "Lotus Style Summer · Ancient Rhymes", "Little Bailing Singing" Summer Children's Song Club Cultural and artistic activities, continuously enrich the content of the summer course, and promote equalization of public cultural resources. Based on the high -quality training conditions of the venue, the museum has eight public welfare orchestra including youth national orchestras and youth choirs. All members are selected for admission. Since its establishment, the orchestra has established a professional management system, strictly trained in accordance with the standard band standards, and created an artistic practice platform for young people with high standards and high starting points. In the "2022 Summer Art Festival in Vienna", the Youth National Orchestra of the Mass Art Museum in Weihai won the first place in the orchestra.

▲ National dance training activities held in the summer

A few days ago, in the report hall of Weihai City Library No. 1, the "Feng, elegant poetic poetry and ancient rhymes hosted by Weihai Culture and Tourism Bureau, Weihai Library, District Culture and Tourism Authority, and Weihai Library Society, The sound of the fourth Weihai Children's Poetry Reading Competition came to an end. This competition with the poetry of the Warring States, Qin, Han, Wei, Jin, and Northern and Southern Dynasties was designed to further promote Chinese poetry culture and inherit the classics of poetry. A popular poem such as "Magnolia", "Great Wind Songs", "Short Songs", "Guan Canghai", and other popular poems. Through the players' or powerful or generous or euphemistic interpretation, the artistic conception is interpreted to the fullest.

This is the vivid practice of the Weihai Library to carry out summer research and expand the cultural life of youth holidays. During the summer vacation, the Weihai Library held the third Weihai "Poetry Little Master" challenge and launched the Weihai Library Nishan Academy to recruit in the fourth phase of the children's summer camp in 2022. , Hanli Calligraphy Copy and Four Treasures, including more than 40 Chinese studies. On August 9th, the "Scientific Leading · Cultural Practice" parent -child science plan was carried out in the Houfeng West Community. The course took hands -on practice, scientific exploration experiments and parent -child interactive games as a carrier. The source and manufacturing process of paper understand the significance of the invention of papermaking. Under the guidance of social workers, parents and children can experience the papermaking process in accordance with the processes such as pulp, stirring, papermaking, frames, shapes, slurry, drying, etc.

This is a lively experience of the Weihai Cultural and Tourism Bureau's expansion of the "cultural circle", improving the professionalization of public cultural services, and enhancing youth summer curriculum experience. Add parent -child courses, open cultivation courses, and organize literary activities ... During the summer vacation, the Weihai Culture and Tourism Bureau fully revitalized various social resources and gathered the joint efforts of all parties, injecting more fresh power into the development of the city's cultural undertakings and cultural industries. (Source: China Culture News)

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