The foreign media has hotly discussed China's "rural Internet celebrity": the story of successful poverty alleviation

The live broadcast room was set up in the field, and farmers turned into "net red" bloggers to sell local products; one -click purchases, agricultural products "entered the net" to thousands of households ... At present, on the major short video platforms, there are emergence of major short video platforms. Many "rural Internet celebrities" that show rural life and bring fire hometown have aroused heated discussions on overseas media.

According to data from the National Bureau of Statistics of China, in the first half of 2022, rural China ’s online retail reached 975.93 billion yuan, an increase of 2.5%year -on -year, of which agricultural product sales reached 250.67 billion yuan, a year -on -year increase of 11%.

There are more and more bloggers of "agriculture and rural"

"In front of the camera, Sister Fang explained while rubbing the powder ball to show the production process of common foods in the rural areas of southern China. She spoke with a strong accent, the brick stove behind her burned firewood, and the hot gas of the big iron pot was hot. Tengteng, it looks simple. "Recently, Singapore's" Lianhe Zaobao "reported the story of a short video of a Chinese rural woman playing. The protagonist of the report, Sister Fang, 56 years old, she experienced the first live broadcast of her life a few weeks ago.

"In recent years, more and more bloggers like Sister Fang in the field of short video platforms' agriculture and rural areas" are increasing in China. "" Lianhe Zaobao "said that they recorded life with simple lenses and showed the rural scenes in the north and south of the river. With the customs and customs, and "divide a share" on the self -media track. In the context of the general slowdown of fans in video platforms, phenomenal online celebrity bloggers in the "agriculture and rural" field have frequently appeared, and the demonstration effects are constantly forming.

In recent years, with the booming development of rural e -commerce in China, more and more overseas media have turned their attention to rural China.

The American "Times" Weekly reported the story of Georzon, a girl in Sichuan Tibetan. In addition to going to the mountains to pick wild fungi such as matsutake every day, she also share the local customs and dietary characteristics with fans on the live broadcast platform. With more and more fans in the live broadcast room, the orders received by Zhuoma were more than every day. As a result, she established a cooperative with local villagers, and then used the live broadcast platform to help villagers sell agricultural products throughout the country.

"This is a successful story of poverty alleviation. Modern Internet technology, such as webcasting, can effectively help people in remote and poor areas in China get rid of poverty and create benefits." Reporting by Time Weekly commented.

An article entitled "How to Create the Edition of the Epidemium in the Creation of the Extraction of the Epidemic" in the Swiss World Economic Forum website says that in recent years, the Internet and digital technology have had a profound impact on China's rural economy -more Chinese farmers are becoming electricity. Business entrepreneurs, digital infrastructure upgrades have brought more digital tools to peasants entrepreneurs. During the new crown pneumonia's epidemic, small Chinese businesses flushed to video streaming to boost sales. Digital technology is changing the traditional agricultural model. Chinese farmers can use social e -commerce platforms to obtain user interests and needs, and then adjust their production and sales plans.

State policy support

The "Fourteenth Five -Year Plan" e -commerce development plan jointly released by the Ministry of Commerce of China pointed out that by 2025, e -commerce will accelerate the integration of the first, second, and third industries, and comprehensively promote the digital transformation of the industrial chain supply chain, which will become a helping traditional industry. The important force of transformation and upgrading and rural revitalization. In 2022, the Central Document No. 1 proposed that the implementation of the "digital merchants" project was implemented to promote e -commerce into the countryside. A series of favorable policies have been introduced to inject motivation for the development of rural e -commerce in China.

From the perspective of "Lianhe Zaobao", China's "agriculture and rural" category continues to be popular, and behind it is the support of national policies. China is actively promoting rural revitalization, promoting agricultural informationization with "Internet+", and promoting rural economic development. The newspaper pointed out that the outline of China's "Fourteenth Five -Year Plan" has proposed to accelerate the construction of digital countryside, build a comprehensive information service system for agricultural and rural areas, establish an agricultural information inclusive service mechanism, and promote digitalization of rural management services. With the encouragement of national policies, rural creators who entered the "agriculture, rural areas" in the future are expected to be increasing.

The Swiss World Economic Forum website pointed out that as early as 2020, the Chinese government announced the national "digital countryside" pilot plan, which is an important effort to move towards "Digital China". For the world's reduction of digital gaps, China's "digital countryside" pilot has valuable reference significance.

"In the past 20 years, China has launched a series of plans to promote rural development. One of them is to promote e -commerce in rural areas." Reports from Russia said that in recent years, China has been actively upgrading agricultural infrastructure and agricultural supply chain. Help farmers keep pace with the times. During the "Thirteenth Five -Year Plan" period, e -commerce played an important role in the process of poverty alleviation in China. In the "Fourteenth Five -Year Plan" outline, the popularity of e -commerce in rural areas is expected to further improve, promote agricultural development, boost domestic demand, and contribute to the modernization of rural economy.

E -commerce platform provides stage

"The content output and monetization of rural themes also obtain more traffic support from short video platforms." Lianhe Zaobao said that as early as a few years ago, Chinese short video platforms such as Douyin and Kuaishou began to create "agriculture, rural areas, and farmers." Support plan for the person. In August of this year, the information released by the first rural guardian conference of Douyin showed that since the plan of byte beating public welfare launched the rural guardian plan, it has attracted more than 11,000 creators to sign up, involving more than 6,000 villages, driving rural agricultural products Sales over 18 million orders. Short video platform Kuaishou also launched the "Three Farmers Fast Growth Plan", "Autumn Plan", "Planning Plan". The article on the Spanish "National Daily" website states that the goal of China's rural revitalization also includes promoting increasing income and consumption in rural areas, and major Chinese technology companies actively participate in this strategy. Jingdong provides a service for consumers to buy fresh vegetables that have not been picked from the ground. According to reports, after consumers complete the transaction through the digital platform, farmers pick up order agricultural products from the field, and can be transported to delivery points within 4 hours, which will help reduce storage costs and waste. Essence

Bloomberg reported that the Ministry of Agriculture and Rural Affairs of China had issued guidance calling for increasing private investment to develop modern agricultural technology and introduced technologies such as the Internet of Things, 5G and blockchain into "digital villages". Agricultural planting and breeding science and artificial intelligence and quantum computing are jointly listed as the focus of scientific and technological innovation in China in the next five years. It is reported that Chinese technology giants actively participate in the joint construction of "digital villages". The surge in demand for online agricultural products and China's efforts to promote food supply to self -sufficiency have provided double impetus for technology companies to participate in agricultural modernization. (Reporter Li Jiabao)

Original title: Overseas hot discussion in China "Digital Village" (International Tao)

"People's Daily Overseas Edition" (September 19, 2022, 10th edition)

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