Lile Shandong ｜ Heze "Peony Legend+" was selected as "Top Ten Highlights of Provincial Non -Heritage Protection"

A few days ago, the "Peony Legend+" inheritance and development reported by the Peony District Non -Heritage Protection Center was successfully selected as "Top Ten Highlights of the Shandong Provincial Non -Heritage Protection in 2021", which is the only highlight work in our city. It is understood that in order to promote the protection and inheritance of intangible cultural heritage in Shandong Province and enhance the ability of the inheritance to protect the inheritance, the Shandong Provincial Department of Culture and Tourism deployed the Top Ten Highlights of Shandong Province in 2021.

"Peony Legend" performance map

The reporter learned that the peony legend, as a national non -governmental non -heritage project, is a national -level folk literature. The legendary story can be traced back to the period of Emperor Sui Yang. It contains the survival experience, aesthetic methods and thinking models of the local people. However, the development and market -oriented impact put forward new challenges to the protection and inheritance of the peony legend. The Non -heritage protection center of the Peony District has opened a new exploration of the "Peony Legend+" inheritance and development.

Peony+Tourism: Help Peony Legend to the world

On the evening of April 7, 2021, a beautiful stage drama "Peony Legend" officially premiered in the Heze Grand Theater. This is also the first part of our city to show the steps of Heze's peony culture and non -heritage elements in our city. Boundary integration of acting works. This drama borrows some plots related to Caozhou peony in Caozhou's "Liao Zhai Ge Touncing", while incorporating the local folklore of Heze, with the beautiful story of the flowers of flowers, singing beautiful love, praising the true love of the world, and promoting the reputation of Heze, Chinese and foreign Peony culture.

With the help of literary and artistic boutiques, the story of the peony legend enters millions of households. At the same time, the "Peony Legend+Tourism" model has also opened a new platform for non -heritage display. During the 2021 International Peony Cultural Tourism Festival, the city organized an offline display activity of "Flower Kailang, Colorful and Non -heritage" with the theme of the "Peony Legend" project, and plasticized non -heritage products such as peony, carving peony, and woodcarving peony. Concentrated display, enrich the content of the construction of scenic spots, and enhance the cultural endowment of the scenic area.

Cloud reward peony flowers are full of screens. During the 2021 Peony Cultural Tourism Festival, the city launched the "Cloud Reward Peony" activity. It was webcast through self -media platforms such as major websites and Douyin. Visitors from all over the country can not only go out to the real estate exhibition, but also Can listen to explanations through voice broadcasts, and feel the charm of peony culture and art in the situation. The "Cloud Reward Peony" activity attracted 150 million guests and friends at home and abroad to watch the peony victory in the clouds. Using the "Internet+" all -media live broadcast model, Heze Peony entered millions of households.

Peony+Industry: Industry empowering the peony to go further

"Peony flowers can be rewarded, rooted medicines, seed oil squeezing oil, stir -made tea, petal dew ..." When talking about peony, Zhao Yan, head of Heze Yanfu Peony Technology Development Co., Ltd., was endless.

Zhao Yan lives in the Guohua Community of the Peony Office of the Peony District. The residents here are connected with the peony, and the Caozhou Peony Garden and Bai Garden are even a shortage.

There are 8 large -scale peony gardens including Caozhou Peony Garden and China Peony Garden. Through the implementation of the "Peony Legend+Industry" model, the peony legend story integrates the peony industry, which not only enriches the brand cultural value of the "peony legend" and expands the expansion The new path of non -heritage protection has improved the contemporary inheritance of the peony legend, and it has effectively promoted the development of the peony industry. The peony industry developed with peony as its core is the current Yangyang industry that has attracted much attention. From a flower extending an industrial chain, the value of the peony plants has been developed to the maximum extent, and peony special products have also become a product of benefiting Wanjia.

At present, Heze peony processing enterprises have reached 16 companies, dedicated to the research and development, production and sales of peony series products, developed peony seed oil, peony tea, peony cosmetics, peony daily chemicals, peony functional foods, peony biomedical products Wait more than 240. Pushing the peony+industry to the height of the industrial chain, and also opened up a new world for the development of the Chinese peony industry chain.

Point+face: Create a new situation of non -heritage protection

In 2021, the peony legend also entered Heze universities and primary and secondary school classrooms. Through exhibition boards, inheritors entering the classroom, legendary story scene reproduction, etc., on -site non -heritage display shows, evoking the attention of the non -heritage culture of Guangda teachers and students. The "Peony Legend+Education" creates a new class of non -genetic inheritance and promotes the inheritance and protection of the "Peony Legend" project.

With the point, through the peony legend, the development of the intangible cultural heritage project of the entire chain in the city. For example, through the legend of peony, non -heritage works such as plastic plastic plastic, clay sculpture, paper -cutting, and carving porcelain have been derived from the peony series, which realizes the situation of the peony legend and other projects. As a national non -heritage project, the peony legend also has a high reputation and deep cultural connotation. It provides important reference value for local corporate product research and development and market positioning, and helps the strong development of the peony industry. For example, the flowers of Heze Wood Carving, the peony fairy of Caozhou face, and the peony seed oil, peony flower tea, peony cosmetics developed by related companies, etc., are related to the "peony legend" in product positioning. The project serves other industries with new ideas.

Peony legend serves social and economic development. Through the peony legend, walk into the scenic area, campus, community and other places, to promote the excellent values ​​such as fairness and friendliness contained in the peony legend, inject non -heritage for the construction of a harmonious society; give the cultural core for the peony series products, promote product marketing, and use excellent cultural culture Connotation helps the cultural tourism industry to contribute to the local economic development.

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