Borrowing the world design capital conference, the Dazuyuan area will create a "Oriental Life Aesthetics" show

During the first World Design Capital Conference, the theme event of "Design and Creation -Oriental Life Aesthetics Night" was held at the main venue of Huangpu Binjiang on the evening of September 17. The much -watched Dayu Garden area was officially released to the public and announced that it would create a "Oriental Life Aesthetic Design Demonstration Gathering Place". Deputy District Chief Wang Yan attended the event.

Earlier, Yuyuan, a happy industrial flagship platform of Fosun, joined hands with the partner of the Fuyou Road plot. After the overall development of the Fuyou Road Project, it will form a "Dayuyuan District" with the existing Yuyuan Mall, Bund Financial Center, and the upcoming Yuyuan Phase II project.

Wang Yan said that in the future, the "Dayuyuan Area" will be created as a global fashion cultural show with aesthetic charm of Oriental Life. On the other hand, focus on supplementing and making emerging industries such as strong fashion and creativity, actively deploy the construction of the universe in the universe, and traditional to achieve new and achieve the integration of Chinese and Western. Since then, a large -scale cultural and commercial life district of the Bund's financial gathering belt and Huaihai Road and Xintiandi Business District is about to be born. Here a group of "treasures" of sea -faction architecture that condenses the essence of Shanghai history and culture will be repaired and protected by systematic and scientific renovation, and it will also be repaired and protected by scientific and scientific. Inject new vitality around the concept of "Oriental Life Aesthetics".

In the theme activity, two major projects were also revealed around the "Demonstration of Oriental Life Aesthetic Design Demonstration", namely "2023 Henan Garden Welcome Spring Folk Customs Experience" and "First Oriental Craftsman Star Ceremony". During the "2023 Henan Garden Welcome Spring Folklore Experience", the newly upgraded Magic Henan Garden will pay more attention to the theme, experience, ritualization, and platformization of the "Shan Hai Jing" and local culture. A Shan Haiqi "Yu". The "First Oriental Craftsman Star Ceremony" will bring together the heads of craftsmen and non -genetic inheritors of the country, including academic, industry experts and young artists, etc., to organize various activities such as forums, exhibitions, selections, markets and other activities, so that The collision and integration of traditional culture and modern elements will present Chinese traditional culture and techniques to present.

That night, the Shanghai International Fashion Federation brought a fashion show "East is high, the ultimate aesthetics -designed for a better life". Many brands jointly interpret the aesthetics of Oriental Life, show the style of Chinese contemporary fashion design power, and preview the preview The eleventh Shanghai Advanced Customization Week event will be held in the "Dadu Garden Area".

Xu Xiaoliang, President of Fosun International Joint CEO and President of the Shanghai International Futures Federation, said that as a local enterprise rooted in Shanghai, Fosun's development is inseparable from Shanghai's support. To build a world -class design capital in Shanghai, we should actively respond and participate. At this conference, Fosun's various industries and brands participated in depth. Not long ago, Yuyuan Co., Ltd. was fortunate to be the builder of the blessing plot. Next, in the "Dayuyuan Area" connected to the "Dayu Garden Area" to create a "Demonstration of Aesthetic Design of Oriental Life", based on the spiritual core of Oriental Life Aesthetics, through urban design, folklore design, fashion design and product design, etc. Helps Shanghai to build a world -class design capital and the improvement of urban soft power.

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