"Find a new way of coexisting people and books!" Suzhou book selection artists revealed the "business scriptures" behind the million years

[See Suzhou Specialty, Video/Zhang Zhongyu Li Yuhao]

"Choose a book, but it's not just a book selection." Suzhou "Choose Teacher" Chu Haifei described his work like this.

In the old streets of Shuangta Street, Suzhou, a studio -related studio was quietly opened. The Studio -owned person traveled to the Quartet, but returned to Suzhou 6 years ago and chose to "make a book as a living." Adhering to the principle of "the best is the best", he provides them with surprises with the book according to the readers' reading preferences and needs.

Although in 2020, there were 1,573 bookstores across the country, and the Internet celebrity bookstore fell into a "closing tide". In the new way of continuously exploring people and books, Chu Haifei entered a million annual annual. Today, watching Suzhou reporters take you to this emerging profession and reveal the "business scriptures" behind the teacher.

The "Business Scriptures" behind the scholars:

"Buyer -style" book purchase is sought after

When he first saw Chu Haifei, he was in a studio in the alley next to Shuangta City, making his favorite hand -rail coffee. The small studio is full of books, from children's picture books to poetry literature. The warm yellow light is full of this dozen square meters of space. The indoor design without main lights makes people feel lazy and comfortable.

"Books, coffee, wine, and tea are my spiritual support." Speaking of which, Chu Haifei actually did not like reading from an early age. It was not until college that I accidentally visited an old bookstore near the school. wonderful. Young college students like to play games and sing KTV. "I still prefer to study in my own. When I was in college, I went to that old bookstore almost every week. When I graduated, I brought about three or four hundred books to return to my hometown." Chu Haifei said with a smile.

Born in 1990, Chu Haifei was native of Nantong, Jiangsu. At the age of 32, he already had a pretty wonderful life resume: undergraduate studies at Suzhou University, studying logistics, and going to Shanghai after graduation to engage in wine -related work. But every time he goes to Europe on a business trip, he will go to the local bookstore. "The reading culture of many small towns in Europe is very strong. I took the time to participate in a local reading festival. It can be said that it is a paradise for lovers. I can't wait to live there for a month."

Figure/Storage Haifei Information Map

After working for several years, Chu Haifei still couldn't give up his love for books. In 2016, he resigned and returned to Suzhou, and opened a bookstore at Yangcheng Lake. "When I was in college, I liked Suzhou, a city. Whether it was the cultural atmosphere or the pace of life, I was very consistent with me." Chu Haifei did not stop in the bookstore. He also wanted to do something more different.

"Have you realized that while the newspaper pavilion and Xiaoshu spread one after another, the book is slowly away from us? How can people fall in love with reading?" Several issues came out revealed the helpless status quo of the bookstore.

The ideal of Chu Haifei is to bring interesting and valuable physical books back to people's daily life: if you go to the amusement park, you can read a book. You can read a book when you walk in the community. Look......

Figure/Chu Haifei is the reading area designed by the small railway station in Suzhou Paradise

"Stocks and fashion can have buyers. Why can't books?" With such an idea, Chu Haifei began to try to provide "buyer -style" book sales services. Thanks to the usual reading accumulation, he received the first invitation of a repayment in April 2017: a fusion restaurant in Suzhou who is about to open want to set up a reading space.

"The restaurant is positioned in the middle and high -end, and the preset main consumer group is a young woman with consumption capacity." Chu Haifei said that considering the noise and oil fume smell, his suggestion was to build a glass room in the middle area of ​​the restaurant. In terms of book selection, he focused on themes such as food, travel, photography, etc. The books selected were mainly atlas and albums, and occasionally there were some literary books. Books are relatively thin and can be read in the afternoon. The restaurant owner is very satisfied with the entire design, especially the idea of ​​the glass room, and feels "very out".

Since then, Chu Haifei has slowly became famous and often received invitations from all over the country. In 2019, Chu Haifei moved his studio to Shuangta Street. There was no conspicuous door. There was only a clean floor -to -ceiling glass, revealing the scent of books on the house. Data map

In the same year, Chu Haifei was invited to participate in the old urban renovation project on Shuangta Street, so he designed a "National Small Bookstore" at the gate of the Shuangta Market, named a nineths of the book shop. "This bookstore is transformed from a small newspaper pavilion. It is only 15 square meters and does not close the door for 24 hours. The citizens can read and study in it. . "Chu Haifei said.

Figure/one -nine -tenth bookstore

Interestingly, because the bookstore is close to the vegetable market, most of the books in the store are related to food, health, and cooking. In order to take care of the family with children, Chu Haifei also purchased a book called "Come, smelling the taste of nature". This book uses a special ink. The smell of food and spices.

"I can often see children rubbing the books curiously, which also inspires their interest in fruits and vegetables in the vegetable market. We want to set off from a bookstore and use books' connecting space, neighborhoods, and cities. I hope that through the surprise of "unexpectedly," can let everyone fall in love with reading this little thing again. "

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face to the future

New way to explore people and books coexist

With the increasing projects participated in Chu Haifei, in recent years, people often learn from him to become a selected scholar. "Selected scholars seem to have no threshold, but it is not easy to practice. Sitting at home or in a library, there is no way to become a selected scholar. You need to go out, and you need to experience the local customs and customs. , Can we truly understand a city or region, understand why they choose books for them, and what kind of books they are suitable for them. "

"Suitable" is the professional purpose of choosing scholars. According to statistics, China published more than 250,000 books last year. "The meaning of our existence is to help everyone choose the most suitable book, so that readers read what they need most in a limited time." Chu Haifei said, "Suitable is the best."

Figure/Chu Haifei's design works

According to Chu Haifei, he heard that he had resigned from a stable job and turned to a career that he had never heard of. His parents used to disagree with one hundred. "My parents are more traditional. In their eyes, I seem to have been in the past few years. I do n’t think who would pay for me to choose a book? Until last year, I was invited to record the recording of Hunan Satellite TV’ s “Everyday Up” The show, my parents slowly began to understand my work. They felt that I had been on TV, which was the recognition of me in society. "

Figure/Chu Haifei invited to participate in the recording "Everyday Up" program

At present, there are 4 people in Chu Haifei's book selection companies. In addition to the couple, there is a full -time designer and a project managing person in charge. According to the size of the project and the number of books that need to be selected, the completion time of each project ranges from one month to half a year from the beginning of research, planning, design, to later selection and purchase. Since 2017, they can get about 1 million yuan in service fees by about 1 million yuan each year. "Our purpose is not to sell books, but to bring innovative contributions to the cultural construction of this city. I think that every city in China should have a teacher or book studio."

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Chu Haifei admits that in the era of information fragmentation, people's reading methods are constantly changing. "We cannot control the choice of readers, but we can find a new way for future people and books to coexist by the presence of books, change the city space." The selected scholar is such a future -oriented profession.

From the perspective of Chu Haifei, Suzhou has been one of the most humanistic cities in China since ancient times. "You want young people who live in Suzhou to do a good job of cultural relay and more innovative innovations related to culture and reading. More diverse and richer. Bookstores may decline, but reading will not die. "

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