"Team Collaboration Model" reported by domestic hotspots

Author:Young journalist Time:2022.09.17

Author: Diao Mingkang (Deputy Director of Cover News Domestic News Interview Center, investigating reporter)

Source: "Young Reporter", No. 17, 2022

Pay attention to the national and global hot news, and grasp the safety of the collection, editing, publication, and broadcasting links of hot events. After the incident, the first sound, entering the core scene, and contact with the core parties in recent years are major media in the country to seize the high point of public opinion and improve One of the general methods of brand influence. Objective, neutral, authentic, fast, and professional reports, on the one hand, can quickly explain doubts to the public, on the other hand, it can enhance the brand's authority and enhance user trust and stickiness.

The editing process of hot news can be summarized with several groups of keywords such as "fast response", "team collaboration", "release strategy", "publishing requirements", "angle selection".

Establish topic selection, quickly set up editing and distribution teams

Speed is the first core element to seize hot news. After major hotspots, reporters need to arrive at the scene at the fastest speed, and spread information to spread information at the most intuitive, most effective, and most truly reflected on the scene.

At present, almost all domestic market media require reporters to have basic business capabilities such as mining, writing, live broadcast, and editing. Anyone who encounters major emergencies, after the reporter arrived at the scene, when the network signal conditions permitted and the charging equipment conditions were met, the live broadcast was required as soon as possible. The video team in the rear will set up a live broadcast team to integrate the key, core information, and make short videos for secondary communication.

The advantage of the live broadcast is that it can be salvaged in all directions in text or videos, tracking and close -up of the details of 360 degrees, such as paying attention to the most difficult rescue of a certain point. At the same time, the live broadcast is also a test for a journalist's daily knowledge reserves, news literacy, on -site response ability, affinity, etc.

A qualified live broadcast can not only convey information to the public at the fastest speed, but also reflect the professionalism and authority of a media through the business ability of reporters, and enhance the trust and stickiness of users. In 2021, the nationwide attention "Sun Zhuo was abducted home to recognize his relatives". Objectively, neutral, and tenderly introduce the situation and the progress of the case, and become the benchmark of the live broadcast on the day. This live broadcast not only received more than 3 million people, but also directly raised the official Weibo of cover news. Many netizens asked the cover news to "add chicken legs" to reporters in the comments.

While one or one group of reporters live, another or another reporter who arrives at the scene needs to be passed back to the core and key information of the scene in the form of atlas, short video or text newsletters at the same time.

The division of labor is clear.

After major emergencies, the test not only was a media who can send journalists to the scene as soon as possible, but also after arriving at the scene, how to integrate the core and effective information into a variety of new media forms in the shortest time. Large platform pushes to the audience who cares about the incident. This tests the communication, collaboration and cooperation capabilities within a media.

Taking the crashed in Tengxian County, Wuzhou City, Guangxi Zhuang Autonomous Region, on March 21, 2022, a few minutes after the incident, the cover news quickly established a report group, and multi -departments, multi -industry, and multi -mouth reporters joined.

First of all, the domestic news interview center and the regional center sent three journalists to the scene from Yibin, Guangzhou, and Wuhan as soon as possible. At the same time, the domestic news interview center arranged four journalists to remotely verify network monitoring videos, select report points for reporters who rushed forward, and notified the progress of on -site rescue progress.

Secondly, the video center set up a live broadcast team to set up a live broadcast room and wait for the reporters ahead to arrive at the scene for real -time live broadcast; Qingna Community sent a number of video editors, some people received the video of photographers for verification and editing, and some people were responsible for handling reporters ahead of the reporter. The material back.

Finally, the content promotion department can quickly communicate with multiple domestic platforms, unblock the promotion channels, and precisely recommend it to people who care and focus on this incident; the editorial department regulates the special person to form an editorial team to edit, review, publish and official notifications of original manuscripts The integration of authoritative reports of central media. In this report, the cover news adheres to humanistic care, and the incident reports the incident with a fast, professional, calm, objective, and warm attitude, which reflects the responsibility and responsibility of the media.

Control the overall situation and promote reports according to the progress of the incident

In the era of fragments and massive information, if it is not a major national emergencies, or the incident itself does not have continuity. General hot news, there is a communication cycle of heat: the longest one week, the shortest day, most of them within 3 days, most of them within 3 days. Will be replaced by other hotspots. This tests the rapid response and breakthrough ability of a media, and the ability to make boutiques.

At present, many domestic market media reports on hot events, generally adopt a "1+2+3" reporting strategy to promote it.

"1" is the first day, the first time. On the day of the incident, a reporter was sent to the core scene of the incident, reporting the current status, rescue or resolution of the current situation, rescue or resolution through live broadcast, atlas, short videos, and text newsletters. At the same time, the process of breaking through and contacting the core parties restores the incident.

"2", on the evening of the next day, through the restoration of the core parties and the confirmation of related third parties, the first detailed draft of the text was launched to comprehensively show the cause, pass, result, or status quo of the event.

"3", after two days of shooting and interviews, on the third day, a boutique video report was launched, with a moment or a core party as a incision to promote it slowly. Revealing the positive energy effects of government rescue and assistance.

Strictly keep the bottom line, the three parties verify the authenticity of the information information

Dispute reports pay attention to the verification of the three parties. In the dispute, the parties involved often accuse each other unconsciously and lack a basic objective attitude when describing the incident process. In the interview, the reporter should not listen to partial trust. He must adhere to the principles of documentation, recording, video evidence collection, and verification of the three parties. Only when the three parties or even the super three parties, the understanding of the cause and development process of the incident will be as true and comprehensive as possible, and the general information transmission can be passed by the public. Objective and comprehensive reflection materials.

Character reports need to be restored by multiple parties. A person's life cannot be completely restored by a few tens of minutes or hours, and an objective report cannot be completed by the interviewee's own description. A person's personality, work and life experience, inner activities, dreams and wishes, daily behavior, can only be positioned and depict only through the cross -sectional confirmation and description of the people around him.

Pay attention to authentic identification. At present, after the hot events, various media basically went to the scene through the reporters in front of them. Rear reporters reached a remote interview, sorting, and collecting information. The biggest difficulty of remote interviews is the screening of rumors and false news. The identification of massive information not only tests a reporter's own knowledge reserves and professional literacy, but also tests the professional spirit and journalism of verification and verification. At the same time, it tests the media's pursuit and control standards for reporting specifications.

Tragedy reports need to reflect the respect of the parties and the positive opposition to core information. In a report on tragic events, especially testing the positive opposition ratio and attitude of the core information during the interview. From the perspective of interviews, the greatest respect and interviewing space for the respondents should be given. It is basic ethics without disturbing, not inquiring, not guiding, and not digging. Injury interviewees, not deceiving the audience.

Angles to competition, jump out of the conventional mode for innovative incision

In recent years, after major hotspots, dozens of media have often occurred in collective fighting news. Most of the time, the scale of reports and reports of various media will be repeated, and even the phenomenon of replicas and cloning. How to achieve differences in the report, especially testing the vision and divergent thinking of the reporter and the rear coordinating team.

The premise of jumping out of the conventional report mode is that in addition to having a comprehensive understanding of the incident itself, the reporter should have his own independent thinking in front. Taking the "Elephant Northern Move in the North" in 2021, the cover news was impressive in the series of reports of the incident.

In 2021, many media across the country "chased" for several months. After reporting on -site follow -up, expert interviews, and ecological environment discussions, the audience gradually developed reading fatigue. The root cause of the "humanistic conflict" has not yet been talked about, and the temperament of Asian wild elephants has not yet been figured out, where there is still differences in the future, and the reporter in front of the cover news will take a different approach to record a person like a person to record a person. The life of the elephant -its birth, growth, spleen development, experience experience, and "elephant life" in the future. The reporter found the neighbors of the north to Xunqun family, another elephant group in Pu'er, and through breeders, seekers, villagers, town government staff, protected area staff, elephant experts Story of the public elephant of the name group. The public elephant was named "Third" and was in harmony with the elephant group when he was young. After adulthood, he had to fight and fight many times in the elephant group. Humans in nearby villages have repeatedly destroyed crops, cars, and killed many people. Eventually arrested and returned to the case and held in the protected area. Through the growth experience of this elephant, the micro -documentary tells the development of the Western Version of the Western Version in the Western Double Version, introduces the spleen development of the elephant, reflects the conflict between human beings and wild elephants, and announced the casualties and property losses of the affected people. And through the planning of the protected area government, it depicts the future prospects of human protection of wild elephants. After distributing and recommending the major platforms across the network, it is well received. Reference format for this article: