Focus on the China International Cultural Tourism Expo 丨 Shandong Hand -made Exhibition Experience Center to open the door

Shandong Handao Display Experience Center opens the door

There are four layers of space, divided into hand -made boutiques, Qilu hand -made, hand -made exhibitions, hand -made research different topics

□ Reporter Zhao Lin report

Our newspaper Jinan September 15th news "One -stop" punch -in traditional handicrafts, fully appreciated the beauty of Qifeng Lu Yun. Today, the "Shandong Hand -made" display experience center has begun to show the charm of hand with a new attitude.

The opening of the "Shandong Hand -made" display experience center is a milestone incident created by the "Shandong Hand -made" brand. Earlier this year, our province held a "Shandong hand -made" promotion project video conference, which clearly proposed to promote "Shandong hand -made" comprehensive momentum. Relying on non -heritage or traditional crafts Hand -made "regional public brands, cultivate the hand -made industry, and promote the high -quality development of the province's cultural and creative industries in the province. The "Shandong Hand -made" display experience center came into being, and is committed to creating a "bridgehead" that leads the innovative development of the "Shandong Hand -made" industry and the never ending of the hand -made expo.

On Quancheng Road, Jinan City, which is Lin, a modern commercial complex, the "Shandong Handao" display experience center with butterfly patriarchal origami and paper -cut elements is particularly conspicuous. The central plan of the center has a four -layer space, which shows the core connotation of "Qilu culture" and "hand -made culture" for centralized and characteristic. Each layer has different themes.

Wood art, ceramics, goldwork, paper art, fabric, weaving, leather goods ... In the experience center, hand -made art from all over the country gathered together. The theme of "hand -made boutiques" is set up to set up first -line hand -made brands such as the hand -made product exhibition area of ​​Huangjiu Province, the starting store, the C20 city cultural and innovation, Qifeng Luyun, and Gongmei Hand -made.

"Selling sugar gourds, sweet and sour sugar gourds." "Layang car Layang car, take foreign cars?" ... Following this one after another, he slowly went upstairs, and was surrounded by a strong sense of age. The theme of "Qilu Hand" was integrated into the scene of the 1980s and 1990s, gathered in the 16th city of Shandong to create a marketing window shop, and gathered 16 cities to create boutiques to create an immersive, interactive, and scene -based exhibition and marketing. space. The nostalgic retro atmosphere has attracted many young people. The entire floor attracts tourists to find their own emotional resonance in the form of listening, visible, and participating.

In addition to the static display sales, many people stopped in the three -story Yuan universe digital exhibition hall. In order to enhance the understanding of tourists and opponents, introduce VR virtual reality, AR augmented reality and other technologies, integrate art exhibitions, e -commerce live broadcasts, live display, etc., and build immersive digital scenarios. The theme of the third floor is "hand -made exhibition". In addition to the Digital Exhibition Hall of the Yuan universe, it also introduced the R & D Center and Master Workshop of Shandong Crafts Academy, which gives full play to the advantages of universities and research and research, incubation of hand -made industrial brands, and leading the development of the industry.

The fourth floor is based on the theme of "hand -made research" to create a cultural exchange base at home and abroad with Shandong's hand -made research base as the core. This morning, Zhang Guoqing, Longshan Black Pottery, Geng Haisheng, a heirlancer Geng Haisheng, Rong Yurui, the inheritor of Filambi Embroidered, and the inheritance of the inheritance of the "post -95" straw tie. Feel the beauty of traditional handicrafts in one stitch, and feel the endless cultural charm in the plastic creation.

In the future, the "Shandong Hand -made" display experience center will continue to develop its own IP derivatives and research products, build a new model of online services and offline experience in depth integration, and help "Shandong Handao" go to the country.

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