"National Tide" and the mainstream of the times

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The mural of Mogao Grottoes "Map of the Wedding"

In recent years, the "national tide" explosion has continued to emerge. For example, the classic and beautiful Hanfu, the innovative and innovative Palace Museum's cultural and creative watches, the integration of science and technology and traditional cultural elements ... These "national tide" cultural and creative products involve music, art, architecture, furniture, clothing, food, daily day, daily day All aspects of spiritual life and material life with culture and creativity.

What is "national tide"? "National Tide" is China's cultural trend, fashion trend, and consumption trend. Today, the word "national tide" has been particularly hot. With the gradual enhancement of the Chinese people's "cultural self -confidence", "national tide" is becoming a new favorite of young people's fashion culture. Express a new form of self -feelings and fashion attitudes.

Let's talk about Hanfu in "National Tide". The old saying "does not say that there is no clothing?" With the same robe ", so Hanfu enthusiasts among young people like to call each other" the same robe. " The Spring Festival Gala of Hanfu is a large -scale online party in the Hanfu circle. It has been held for 12 sessions so far. At the end of the year, Hanfu Associations in various places have opened online gala through Hanwu, Yale, and opera. Now the "same robe" more and more gathering. During the live broadcast of the 2022 party, 300,000 people were attracted to watch. This Hanfu culture reflects the attitude and aesthetic spirit of young people respecting both tradition and modernity.

At present, many old -fashioned brands and new brands have gradually formed a unique fashion consumption trend that is unique, close to life and can resonate with the public through the innovation of Chinese traditional culture. Whether it is to buy "domestic goods", take "domestic goods", use "domestic goods", or wear Hanfu, listen to people's music, watch costume film and television, young people not only recognize the image of Chinese cultural brand, "national tide" consumer goods, but also in life attitude and aesthetic Fun and fashion pursuit strive to find the fit with the spirit of Chinese culture, which reflects high cultural self -confidence.

Today, after the generation of the post -95s and post -00s generations, the attitude of being increasingly concerned about the national tide, national, and domestic goods. These "Gen Z" often have a more positive view of consumption and are considered an important factor in promoting the fission of business culture. Young people's enthusiasm for "national name" such as Chinese goods, national, national style, and national tide expressed in daily life ...

Xinhuanet recently released a report that in the "national tide" brand consumption in the industry, "Gen Z" contributed 74%of the "national tide" consumption. According to statistics, in 2020, young users' consumption of "national tide" products increased by more than 10 times compared to the previous year.

The time label on the watch dial is a small font. The 6 o'clock is the pattern of the Qin Army armored helmet. The red seconds are reminiscent of the "crossbow machine" of the Qin country. Brand seagull company's newly launched "tide" "Qinfeng Tiger" watch.

The oil paper umbrellas that combine clearing, cooking, drying, and brushing with modern craftsmanship are used to innovate and extended overseas group fans in non -legacy. Body ... Many non -heritage products, old names, and new brands have begun to find design inspiration from the treasure house of Chinese excellent traditional culture.

This year's traditional Chinese festival "Tanabata", Dunhuang Cultural and Creative Union has launched an Oriental Tide Makeup Series- "Tanabata Dunhuang". It is inspired by the mural "Wedding Blasting Wedding" of the Mogao Grottoes as the source of inspiration. The mural depicts the colorful wedding customs of Dunhuang during the late Tang Dynasty. The murals are colorful as a whole, and the warm atmosphere of the wedding in the painting is settled. During the design, the technicians extracted the color matching of the murals. Through the matte painting method with the mural texture, to create the same color of the murals and the eye shadow makeup, injecting a deep cultural connotation into the modern aesthetic trend.

Why is "national tide" loved by young people? "Tide" often represents the cultural trend of the times, a fashion trend, a popular trend, and the interest of the times. In chasing and holding "tide", young people expressed their strong self -desire. The "national tide" can reflect the self -style and attitude of life, and obtain an identity and cultural identity. Moreover, in a trend, a kind of fashion, it integrates social hotspots and the spirit of the times. In the end, young people found a "spiritual fit" in the process of chasing the "trend" of culture.

As a form of fashion culture, the "national tide" contains infinitely rich and complex factor. These factors include Chinese culture, Chinese art, Chinese aesthetics, Chinese spirit, Chinese wisdom ... they have formed in the "national tide" formed A whole. These factors provide rich material, subject matter, image, form, symbols, and concepts for "national tide", and eventually become the source and cultural foundation of the "national tide" ...

We know that in the trend of fashion culture, young people in China have been affected by European and American tide, Korean tide, and sun tide. Today, more and more young people in China are keen on "national tide", "national style", "national tide" and "national wind", wearing domestic and domestic goods. This not only reflects the new generation of young people's cultural consumption and fashion consumption upgrades, it has risen from the material level to the spiritual level and the cultural spirit. Process of confidence.

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