The three parties observations of cultural tourism 丨 Establishing a good "city setting" may not be a "curve overtaking"

The cultivation and communication of urban brand images are closed to the soft power of urban innovation and development. In the era of traffic, compared to "people", "city setting" is more concerned about how to highlight the urban cultural characteristics. When the "net red city" appears frequently after another, how to show the charm and characteristics of urban cultural charm, and how will these be used to the cultural development of the city?

From the Internet celebrity city Chongqing, Changsha, to digital Dunhuang, to Tianfu Cultural and Creative Chengdu, and then to the thousand -year -old porcelain capital Capital Jingdezhen, which gathers thousands of "Jing Diao", today, cultural tourism, science and technology, creative design, and more and more ideas are increasingly thoughtful Young people injected a steady stream of "vitality factors" into the "city setting". For example, Hu Yu, the secretary of the Party Committee of the School of Journalism and Communication of Tsinghua University and the dean of Tsinghua University's Academy of Culture and Innovation, said that as the material is extremely rich, the meaning of the psychiatric space of the city is becoming more prominent, and it has begun to pay more attention to people's needs. The proposal of "city setting" should not be "neat" and "vitality", not "beautiful" and "comfortable", which should reflect a distinctive humanistic color.

At the 2022 Chinese Qingfeng Seminar held on June 19, Zhong Jun, the party secretary of the Hunan Academy of Social Sciences, thrown out such a view that culture is the largest "city setting" in the city. Although many cities in China have deep historical and cultural heritage, unfortunately, most cities have not transformed it into their own city competitiveness.

The same urban construction

Cultural and creative may help "curve overtaking"

In the second half of 2021, the General Office of the Central Committee of the Communist Party of China and the General Office of the State Council issued the "Opinions on Strengthening Historical and Cultural Protection and Heritage in Urban and Rural Construction", which further emphasized the importance of systematic protection, utilization, and inheritance of historical and cultural heritage during urban and rural construction. Essence

Liu Chang, director of the China Urban Planning Research Institute and the president of the Triangle Cultural Tourism Research Institute of the Triangle of the Triangle of the Triangle of the Triangle of the Triangle of the Triangle of the Triangle of the Triangle of the Triangle of the Triangle of the Triangle of the Triangle of the Triangle of the Triangle of the Triangle of the Triangle of the Triangle of the Triangle of the Triangle, some cities have gradually lost their cultural heritage and increasingly tended to homogeneity. In the process of urban construction, we must not only pay attention to the toughness, economic toughness, social toughness, spatial toughness, ecological toughness, and governance toughness of infrastructure, but also pay attention to the cultural toughness of the city. The cultural toughness of the city should not be recovered or rebounded alone. It also requires the consciousness of cultural innovation, and has more creative transformation based on the tapping of the value and respect of the city itself.

Similarly, Yin Jiusong, Secretary -General of the Chinese Cultural Industry Association Rural Cultural and Creative Branch and Secretary -General of the Tsinghua Alumni Federation Cultural and Creative Committee, also said that when the image of the city is becoming more and more blurred and the construction of a new city identity requires personalized communication on the one hand. On the other hand, it is necessary to focus on the development goals of urban cultural and creative development, promote cultural leadership, cultural and creative empowerment, and forge new city competitiveness. The "city setting" and the cultural and creative development behind it will be the core issue of urban competitive curve overtaking.

"The city is inseparable from the city's personality, it is inseparable from its unique historical accumulation and cultural characteristics." From the perspective of Changsun Ruofeng, in the development process of urban renewal and rural revitalization, conflicts of conflicts in protecting urban texture are constantly. Sun Ruofeng believes that as an industry with high integration, the cultural travel industry can balance the contradictions and conflicts. In the cultural tourism industry, there are many small and medium -sized enterprises. The use of the fragmented corner space in the city to do the cultural tourism innovation project is precisely the industry's strengths. If you can use urban renewal, incorporate more rural cultural industries, embed the elements or symbols of the rural cultural industry in the rural characteristic cultural industry, or find a balanced Essence

Characteristic

"Culture and Creative" make the city more lively

At present, new formats such as virtual reality, entertainment tide play, micro -tourism, and micro -leave continue to inject new kinetic energy into urban development. At the same time, from Yunyou Dunhuang to Sanxingdui Face Theater, to "the gift of the Yellow River", the traditional culture is becoming more and more popular, and the popular digital content is increasingly cultural connotation.

Fan Zhou, Dean of the Beijing Jinghe Cultural Tourism Development Research Institute, proposed that in the era of cultural tourism integration, the image shaping of the city should start with the tourism field, dig deep into the cultural field, pay attention to refining the DNA in the urban style, condense the characteristics of urban cultural tourism, create a brand of cultural tourism, create creation Let the citizens live here, work here, leisure here, educate here, and retire here.

Sun Hui, Secretary -General of the Tencent Cultural Tourism Industry Research Institute, said that the epidemic accelerated the virtualization situation of social development. In the future, in creating a new space for leisure for livable and livable, it will play an increasingly important support and engine role. In the new round of urban cultural construction and development, you can build new digital content such as games, animation, music, e -sports and other digital technologies such as cloud computing, big data, blockchain and other digital technologies Platform, realize the more efficient closed-loop ecosystem of "resource-end-production end-use-consumer end".

"The advantage of urban cultural core is the content, especially the content that can make the public have cultural resonance." In the eyes of the deputy general manager of Tencent's Digital Public Opinion Department, for urban culture, it should be made good use of technology and empowerment with innovation. Let the urban culture "live"; to use the platform to spread the kinetic energy to make the urban culture "heat"; at the same time, we must also use the research and traction efficiency to make the urban culture truly "agile".

“要运用好数字技术在城市多场景中的应用，通过数字展演、线上参与等多种形式，将个体参与和城市记忆相结合，拓展数字场景在文化消费当中的应用，使得新体验、新Consumption has become an important part of life. "Fan Zhou further pointed out that it is necessary to gradually realize the transformation from hard promotion to soft communication with the help of new media. Different from the city

"City setting" needs to be explored and deepened

So, how to make the "city setting" more measured?

Based on different urban styles, temperament, urban communication characteristics, etc., senior researchers of Tencent Digital Public Opinion Department warmly divided cities into "wine incense alley deep" cities, "cultural symbol baggage" cities, "long -out" cities, " The four types of IP traditions thick "cities, and summarized some methodology in a targeted manner, respectively how to make" city setting "out of circle," break "and" standing "," city settings ", to make history" tide tide "stand up. At the same time, by trying to build a cultural product social value assessment system, including "connecting people, attracting people, and nourishing people", cooperate with academia to explore the analysis of urban cultural competitiveness and the spread of local city image dissemination to help urban cultural construction. Testable.

In addition, Fan Zhou also stated that the positioning of cities cannot be generalized. It is necessary to comprehensively consider the city's volume, its own culture, and resource endowment and other factors for urban positioning.

Zhang Ye, deputy dean of Tsinghua University, deputy dean of the Cultural and Creative Academy of Cultural and Creative and President of the School of Journalism and Communication of Tsinghua University, and Zhang Ye, the president of the Journalism and Communication School of Journalism and Communication, in the view of the creation of the "city setting", the space geographical identity of the city plays a basic role. The identity plays the role of the vein, the identity of historical and cultural play has played a pillar role, and the identity of information dissemination plays a dynamic role. It should be noted that behind the development of "city setting", there are still many deep -seated contradictions that need to face and explore. For example, how to achieve long red cities, in addition to popular attractions and merchants, whether the spirit and cultural characteristics of the city can be truly promoted; what is the popularity of the city's local residents brought by the city's image, how Can truly realize the sense of gain and happiness of the people. (China Economic Net reporter Wei Jinjin)

- END -