Lin Yang: The tube dyed Han Chengjin Zhang, and the colorful flowers were splashed.

At the end of summer, we interviewed Lin Yang at the China Art Publishing Corporation. When writing, it was already the early autumn of "the summer color of the sky, the wood leaf moved autumn".

The reason why he has not written is because it is a difficult character, because he is not only an editor, but also a poet and a calligrapher. Although he saw Lin Yang alone, he felt like Xiang Xiangfeng Ji. He couldn't write it.

There are many titles of Lin Yang, and only one of them is a strong aroma. Members, Beijing Literature and History Museums ... But he said, "I am a editor, and it is 33 years."

"Laughing Jianghai affairs, editing ancient and modern books." This is a sentence in the five laws of "The Summer Flower -Three Hundred Poems of Lin Yang" in the five laws, "You can", " Speaking of decades of editing resumes, Lin Yang bluntly said "can't be finished."

"Publishing at that time was a very good job, and the editor was a job sought after by young people." Compared with the perception of the post and the current editing position, he sighed, "The young people, especially the boys, are unwilling to be editors, recruiting, recruiting, recruitment, and recruitment. There are 1 boys in the 10 are good. "

Lin Yang really became a editor and worked in China Stand -up Popular Publishing House in 1986. To the publishing house, the teacher asked him, "Why did you go to a serial painting publishing house?" In 1978, it was the pride of heaven. "I said I don't look at it either." Lin Yang smiled softly. "This was very arrogant and direct. At that time, the teacher didn't say anything. In fact, I found that it was interesting to make a comic. The "low 'is specially sophisticated." If the editor script is a short story, it is enough, but if a long story is compressed to 100 or even dozens of pieces, the choice of plot and details is particularly important. Finally, in the end Use the simplest language to express. One of the journals cannot exceed 80 words, which can be described as word.

There was a classmate in Lin Yang who also compiled the comic paintings. Later, he made a film screenwriter. When people asked her why she was so powerful, she replied that it was trained by the comic comic. People think that this is a joke, but Lin Yang does not look at it that way. The compilation of comic paintings actually includes the film's split mirror, language details, and characters. "This special test of the grasp of words is very trained." He trained like this. For example, it is normal for the wrong words at that time, but Lin Yang is more real, so there are not many typos. "The first teacher I joined the job was Wu Zhaoxiu, and was a very good old editor. I never praised me in person, but always praised me behind it, saying that there was nothing wrong with the serial painting works edited by Lin Yang." Once Wu Zhaoxiu entered the office and threw Lin Yang's deleted scripts on his desk, he left without saying a word. At first glance, Lin Yang saw that on a discount, Wu Zhaoxiu drew a circle on a "white word" with a pencil. Lin Yang couldn't stand it at that time, but blushed for a while and benefited for life. "Now think about it, the teacher's almost faulty training is difficult to estimate the benefits brought by the editing of my life." In addition, Wu Zhaoxiu's strictness is also reflected in the selection of topics. Usually 10 topics may be "fascinated". Falling 9, even the entire army was covered. Lin Yang's heart felt uncomfortable, and Wu Zhaoxiu guided him to adjust his direction. Slowly, Lin Yang knew what to do.

For the five -year journal editing career of "Chinese Comic", Lin Yanglian said several times "very easy". In the next two years, the planned economy was broken. In addition to the work of the journal, Lin Yang began to do topics, planning, editing, and running books. Although the workload is large, he still feels "easy." This is exactly "the teacher is a high -tech, and Yi Jing relies on tempering." In 1993, Lin Yang was rated as the deputy editor's trial and was the youngest deputy editor's trial at the time of the press and publication system.

"Responsible for people's livelihood as their own responsibility, and the cause of the career is new." This is a sentence in the seven laws of "Zan New Publishing" in "Autumn Pickling Summer Flowers -Three Hundreds of Poems in Linyang", from a pure editor to a book marketing Experts, Lin Yang directly called "the story is wonderful and the process is painful."

Before the mid -1990s, the prints of the comic paintings were 50,000 to 600,000, which was called the era of "money everywhere" and "picking money". With the emergence of TV and the impact of Japanese comics, there was no market. When Lin Yang was transferred to China Stand -up Publishing House, it was during this period. In the early 1980s, the journal of Chinese comic comics "Comic Make" monthly issued more than 1.2 million volumes. The traditional 64 -opening comic of China was issued to 810 million copies in 1982. By 1990, only 3.5 million copies were issued each year.

In this environment, the distribution of the serial album editing room has declined all the way. In addition, many editors are not sensitive to the market, the topic selection is not in line with the market demand, the decoration design has not made a breakthrough, and basically loses money after the market is put on the market. Lin Yang, who is not for profit -making journal editor room, wrote an article, which is the idea of ​​"how to develop comics" and published it in "Art of Comics". This article also attracted the attention of Jiang Wei Pu, the editor -in -chief of the then comic publishing house. In 1990, Lin Yang was appointed as the person in charge of the serial album editor room. "Aren't you amazing? Okay, the editorial room do you do, and you have taken away the original editorial director. You are responsible." The young and vigorous Lin Yang had the strength of not admitting defeat, and decided to make a low -child comic first. At that time, the issuance environment was open, and it was no longer arranged by Xinhua Bookstore, so Lin Yang felt very good and confident. Lin Yang, who was in trouble, lived up to expectations. After taking over the first set of books and the second set of books, the distribution volume was particularly large, and a cannon fought.

Lin Yang leaned against the black transfer chair and raised his hand, and said, "So, we must be confident." After a lapse of decades, this kind of pride still did not fade from him. Suddenly, my mind flashed in the verses such as "I am confident for two hundred years, and I will hit the water for three thousand miles". At that time, he had such confidence in that year.

"At this time, it has actually moved to the children's market." Lin Yang saw the prospect of the children's book market, but how can I find opportunities from this big market? He moved a lot. "At the beginning," 20 kinds of children's stories "was made, and this book finally made 16 boxes." Lin Yang explained that the animation books at that time were basically 24 open, 24 pages and one seal, and one seal of about 1 piece and 1 cents. Money, glue paper. So Lin Yang split the book into 20 books and put it in a box, so that each of the 20 books was 1/4 of the printed Zhang, 48 opened 12 pages, which should have been removed by 5 books. Essence First of all, the problem is solved from marketing. Spending 5 yuan did not buy 5 books, but bought 20 books. "Someone wrote a letter to say that these books put a bed, hehe, this description is very vivid."

In the children's book market, the text is stronger than the art publishing house, and the comic painting is stronger than the children's publishing house. In the marketing of books, Lin Yang not only sees economic benefits, he is heavier and far -reaching than anyone else. For example, four gold medals, which have a huge influence and won four gold medals in the first National Book Award Nomination Award in 1993. This set of books is the second to the fifth part in his hands, all of which Losses, "Losses are all of us, just get bonuses less." Lin Yang said that at the time, he did not make money. Whoever edited and made money now, "You can't just want to make money, you have to talk about social benefits."

"The most important thing in my life was around 1996. At that time, there was a comic publication called" King Book King ", which mainly introduced Japanese comics. The response in the society was particularly large. Everyone thought it had introduced bad ideas, and The traditional Chinese comic comics are overwhelmed. Of course, the content is important. How to create children's favorite comics is a challenge. The comics are accompanied by TV and need to be analyzed carefully. "Lin Yang believes that when town television is popular to 70% People's reading methods will definitely change. In 1994, the Central Propaganda Department plans to launch the "China Animation 515 Project". Lin Yang participated in the preliminary planning work, compared with foreign animation, from magazines to books to animation. The idea of ​​comic magazines. Because comic magazines have the smallest investment, the first is the serialization of excellent themes; the second is to publish a book; the last is the cartoon. The monthly "Golden Ring Award" of the comic comic and the "Golden Ring Award", and won the "Young Editorial Award" "Youth Comics" was founded at that time.

However, when the "Young Manga" was approved, it was precisely the lowest economic benefits of the publisher. The leader of the agency gave Lin Yang two choices: one is to add tasks without giving people without giving money, you can do it; the other is to return the publication back to the Central Propaganda Department. The situation faced by Living was to break the boat. Lin Yang listed 11 difficulties in publication and publishing, and it was almost difficult to get support from all aspects. "The year of making" Young Manga "is probably the most difficult and painful period in editing in my life." Lin Yang waved his hand and stopped this topic.

That year, Lin Yang planned three sets of books, and one set to gather comics out of books. No one has done this before, so I have gathered and published comics to get a piece of applause; the second set is to create four classical masterpieces in the form of traditional comic comics. This book is constantly being reprinted so far; the third set of "Red Dragonfly Series" can be said to be Created a new market, and its editorial concept, "Letting high -end books enter the home of ordinary people," caused a revolution in the children's book market.

"The Red Dragonfly Series is a highlight in my planning work." Lin Yang said that this is a continuation of "20 kinds of children's stories". At that time, he went to Shenzhen and saw Hong Kong children's books made by computer. Copper paper was printed exquisitely. Mainland children can't see such a book at all, because the copper version of the paper is very expensive and can't afford it, so I took this opportunity. Lin Yang made the first high -end copper version of the bronze paper that is facing the children's market, using a computer, and a low price. Book. "It finally reacted in the market that it was completely unexpected." Lin Yang gave several examples. An American reader Discovery Publishing House runs all the right partners in China, but when he is in Yan When he saw this book, he named Linyang cooperation when he saw this book; there was also a project of Warner's "Cat and Mouse" and "Bunny Brother". Warner took 3 projects to China at that time and found 7 big children's communities to negotiate. They were all highly competitive units. At this time, Lin Yanggang was transferred to China Art Publishing Society. Except for the deputy editor -in -chief of the name, he did not have any publications, and it was almost empty to negotiate. The scene was fierce, but he had no burden, because it was not a magnitude of the big society and a famous society. In the end, Lin Yang took two "Red Dragonfly Series" to put it there and talked for half an hour. The result was surprising. The translator said that after reading the book, he said that he met and hated late. "Good results are related to this set of books. The planning point of this set of books at that time was a kind of painting language that was popular in the world, which fits the thinking of foreign publishers." Because of this set of books, Lin Yang won "the last other party's last other party. Say that all three books can be taken away, you can pick it up. " The publishing process of "Red Dragonfly Series" is the same as "Youth Comics". However, the effects and results of the harvest are the same. In Lin Yang's words, "the time he has survived" gave him valuable practical experience, and also precipitated his thoughts, especially in business management. In 2002, China Art Publishing Agency established newspapers and magazines. Lin Yang was the editor -in -chief. There were 12 publications, including publishing and distribution, advertising operations, etc. This year, the monthly circulation of "Children's Manga" reached 250,000 copies, the monthly circulation of "King of Comics" reached 80,000 copies, and art publications entered a profit -making channel.

"Three thousand in the classics of the classics, Bobei is proud of the pride. Seeking unique culture, the merit is boundless." This is the seven laws of "The Summer Flower -Three Hundreds of Poems in Linyang" A sentence. Lin Yang has been cultivating in the cultural field for many years, has achieved a lot of achievements, and has also been recognized by the public. He is an expert in enjoying a special allowance of the State Council. "I am a editor who can operate." Lin Yang gently emphasized.

In 2005, the China Publishing Group conducted the only open bidding deputy president and deputy editor -in -chief, and about 30 people were competing. Lin Yang was happy to get a test paper at a glance. "Actual combat. I am still afraid of this, I came here every day." During the interview, he was more happy, and the question looked like him. For example, telling the story of Xinhua Bookstore's General Store first took money and then published books. It was the "Red Dragonfly Series". There was no book, and the actual cases of paying the head store first paid. It is said that he broke the "rules" of the industry for 50 years. Lin Yang, who has a good grade, successfully won the position of deputy editor -in -chief of China Publishing Group.

Lin Yang began to assume the work of the editor -in -chief's office in 2009, and the editor -in -chief was in 2011. Starting from the work of undertaking the chief editor, his work focuses more on editing management. "Where is the management of the editor?" At that time, the People's Fine Art Publishing Society concentrated on the best art professionals in the country, including management talents. Lin Yang lamented that their generation was far less than that of seniors. Therefore, the most direct job of editing management is to let the editor connect with the older generation, which must not only follow the history of the source publishing house, but also inherit the innovation and opening up of the older generation. "If you want to take it for granted Think that they are very old, rigid, and conservative, then they are wrong. "China Art Publishing Corporation published large -scale books" Encyclopedia of Chinese Fine Arts "," National Major Historical theme Art Creation Engineering Collection "," Chinese epic " The exhibition of the Chinese American Association, as well as "Complete Works of Ren Bo Nian", "Complete Works of Li Kuzen" and "Hanmeilin Department", etc., the requirements for editing are almost a comprehensive test.

Lin Yang drank a cup of tea, cleared his throat, and talked about the question of "how to do it after digitalization, after globalization, how to do it outside the traditional publishing house." He said that the book "going global" was actually the first to be done abroad. Many countries do not have so much population. A company named Faton publishes 40 or 50 types of books a year, but 75%of the company's income comes from overseas. It is equivalent to a global publishing house. "This should cause us to reflect on us." From the perspective of this matter, our topics and editors are worth thinking about.

Among the 18 groups of "going global", Lin Yang said that they had the last one or two. The young people who did copyright were not convinced, and finally achieved the first five -year book copyright output ranking of the group. "My biggest cultural ideal is to output the cultural output and make money back." Lin Yang told the copyright manager that you must not only give the number up, but also have to stand and make money. The copyright manager really did it, what did she do? 360 days grid, a person like a company, what I want to do today, what I want to do tomorrow, very rational, and finally completed the task perfectly. "In fact, there are a lot of new things and excavated things here, such as the direction of our editor, how the direction of the topic selection 'goes out', and so on." At the end of the interview, Lin Yang made a suggestion to all the editors with his own experience. A thing that helps editors is "writing articles". Many people say that the editor's work is "a wedding dress". Most editors have never thought about publishing a book for themselves. How far can they go? Lin Yang admitted: "If you don't insist on writing articles, I can't go today." Why do you say this? He said that one deputy editor -in -chief opened the editorial meeting. He asked the editors to write three articles a year, and 1500 words were enough. After the leader said, Lin Yang did it carefully. After a few years, he accumulated a considerable number of articles. Although the size and quality of quality, the quality of each article is thoughtful and novel.

Later, Lin Yang went to study industrial and commercial management. At that time, the textbooks were translated abroad. It was very profound. He studied what was going on in marketing. Only then did he understand that although he had done well before, he did not understand theoretically. Essence Therefore, he wrote many articles in marketing management in combination with his practice, and the results were unacceptable. Until one at the dining table of the Chinese Society of Editors, Lin Yang introduced the unit, some said, "You have a company called Lin Yang", Lin Yang said that he was, but he did not expect that his colleagues praised his theoretical articles that were written too much too much. Bravo. The words of the theoretical industry were frightened, but because of this identity, with the book "Left Editing and Right Marketing" later, the book "Editor's Vision" also came out. "The books published one after another were written inadvertently, and insisted on the most important." In addition to editing theoretical books, Lin Yang also wrote "Beichang Bu Hutong No. 32 -Old Artists from People's Fine Arts Publishing House", "Little" Books of the Books -Chinese Comic Painting Everywhere "" Pen Ink and Ink His Heart -Lin Yang Poetry Book Collection "," Painting into Books -Reading Calligraphy "and other works.

Lin Yang is a pragmatic person. Since the election of the National Committee of the Chinese People's Political Consultative Conference in 2018, 13 of his 20 proposals are closely published. For example, some proposals that everyone cares about "pirated books on online platforms" has been proposed. In addition, since Lin Yang served as the president of the Central Painting Academy of the Democratic Progressive Painting, it has also done a lot of things. For example, before the Spring Festival of 2022, the enlightenment of the enlightenment of the painting academy in various places has done nearly a thousand activities; Academy, "Academy is the idea of ​​spreading, many things here are related to publishing and books. For example, the CPPCC has made a proposal about rural reading promotion for three consecutive years." Lin Yang, who is "coming to a real affairs", lightly at the end of the interview faintly Said: "Just do it seriously at the time." He sang a low -hearted words, let us be like a spring breeze in the hot sky of "the breeze and weakness".

(Source: "News Culture Construction", author: Li Qingyun)

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