Define the flavor of sauce with art and cast beliefs with quality -Yonghe Bofang Group uses ingenuity to lay the international channel of sauce wine

Golden autumn Nanjing, sauce wine is fragrant. On September 9th, supported by the Jiangsu Liquor Industry Association, Zunyi City Liquor Chamber of Commerce, Guizhou Renhuai City Sauce Industry Association, the "2022 China (Nanjing) Art Sauce Development, hosted by Guizhou Yonghe Boifang Wine Industry Group The launching ceremony of the Symposium and the Overseas Listing of Yonghe Boifang "was held on the shore of Xuanwu Lake in Nanjing.

Chen Chunyong, a researcher at the Central Culture and History Museum Painting and Calligraphy Institute, Dean of the Fujian Youth Painting Academy, and famous Chinese painter, Wang Jianying, Executive Vice President of the Jiangsu Provincial Association of Liquor Industry Association, Vice Chairman of the Jiangsu Provincial Liquor Industry Association, Guizhou Yonghe Fangfang Wine Industry Group Chairman Chen Xiangdong and other leaders and friends from all over the country with nearly 200 people from all over the country witnessed the important moment of Yonghe Bofang Liquor Group.

No. 1 sauce, master's work

Define the flavor of sauce with art and cast beliefs with quality

It is reported that the Guizhou Yonghe Boifang Wine Industry Group was established in 2020. It is a new type of sauce by the upstream brewing enterprises such as the Tiantai Winery in Moutai Town, Guizhou, professional marketing team, industrial capital joint investment, and upstream and downstream resources. Jiuquan Industrial Chain Group.

At present, the Group has established the six operating centers of North China, East China, South China, South China, Southwest, and Southeast, and sells "Yonghe Bofang · No. 1 Sauce" products. "Define the flavor of sauce with art, and use quality cast beliefs" is the core core of Yonghe Bojang.

Speaking of the story of "Yonghe Burningfang", he must mention Zhang Pei, a famous minister. He resigned at the age of 50 and returned to his hometown of Chishui River to open a private school and preach. Because he likes to drink alcohol, Zhang Pei and his family used the local red dumplings to roast wine with his family. In the long run, the sophisticated winemaking process made mellow wine, which attracted the people of Shili and Eight Township to taste it. Because Zhang Pei "Yonghe Jushi", the wine produced here is gradually called "Yonghe layman" shochu.

The descendants of the descendants inherited the skills of Yonghe Jushi, and successively became a well -known shochian on the banks of the Chishui River.

In the 21st century, through the excavation of the history and craftsmanship of more than 100 years of brewing history and craftsmanship, Moutai Town Yonghe Fang combed the long -term and unique pure natural handmade brewing skills of Yonghe Bozfang, forming a unique style of "harmony, softness and delicate" , Deeply recognized by high -end consumers.

In 2020, Chen Xiangdong investigated in Renhuai, Guizhou half a year, and joined hands with Dongrun Group to acquire Yonghe Bozang, and jointly invested in the establishment of "Guizhou Yonghe Bofang Wine Industry Group" to officially launch China's first art sauce flavor Brand- "Yonghe Ballfang · No. 1 Sauce".

According to Chen Xiangdong, the number one sauce can be described as the "master's work". Under the guidance of the retired brewing and tune masters of Moutai Group, Shen Baitao, a disciple of the Chinese chief saker Wu Xiaoping, and Yang Shifang, a national winemaker, made , Tooks, do high -quality endorsements for "No. 1 Sauce"; the exclusive authorization of the "Great Wall Ode" of Chinese palace Chinese painter Chen Chunyong's "Great Wall" is an exclusive authorized as a "No. 1 sauce" brand. The endorsement, since the birth of the first sauce, has formed its own traffic appeal in the market.

"Do one step, want three steps"

Create long -term value for society is more important

Wang Jianying, executive vice president of the Jiangsu Liquor Industry Association, said that with a large number of foreign capitals entering Guizhou Renhuai Investment in the sauce -flavored liquor industry, this has caused a round of enthusiastic discussions on capital enrollment. However, capital's attitude towards sauce wine is also very "serious and cautious", because the characteristics of large sauce and long return cycles have made the capital of rational entry into the game long -term planning.

Chen Xiangdong is so. According to his memories, he took 150 planes within a year.

"It is important to make money to make money, but making money is not the only purpose." In Chen Xiangdong's view, "more importantly, to create long -term value for the society, make it rapid and stronger enterprises, and benefit the local people. This is the basic mission." Essence

In 2021, Guizhou Yonghe Boifang Liquor Group set up a "poor student student fund" in the river village along Moutai Town. Children who donated poor families each year to help them complete their studies.

Chen Xiangdong told reporters that for the first sauce, we had done all the top -level design of the strategic top -level before the project. When the first step was to do, the third step was already thinking.

In addition to the use of quality cast beliefs, Yonghe Bofang is creating China's first online and offline consumer O2O direct -operated chain new retail system: online with China's most famous winemaker, tune master, art master, industry The experience and interest of the leaders and partners to exchange art sauce fragrances are not only drinking good sauce, but also sharing the value of spiritual knowledge; offline is the "Guizhou Yonghe Bofang Sauce Cultural Experience Museum" in the country. Experience The museum is not only an experience marketing center for brand partners and sauce powder consumers, but also a gathering place for diversified commercial opportunities.

At the event site, Chen Chunyong, a researcher at the Central Literature and History Museum Painting and Calligraphy Institute, Dean of the Fujian Youth Painting Academy, and famous Chinese painter Chen Chunyong poured ink. As the painter walked away from the dragon snake, in the moment, a beautiful painting and painting work- "Everything Ruyi" jumped into paper. Above, presented in front of everyone. The powerful font and the full and vivid painting image attracted a lot of praise from the live enthusiasts.

Partnership entrepreneurship, sharing market value

The dream of a group of people is enough to illuminate the world

Chen Xiangdong said that in the background of the great change of the situation today, sitting in the well is nothing to do, we must innovate the concept and change the old thinking model, develop from a global perspective, and win a win -win situation with a partnership! According to the decision of the group's shareholders' meeting and the strategic planning of the board of directors, the company plans to submit an IPO application to strive to land on the Nasdaq market as soon as possible. Earlier this year, under the planning of the brokerage agency, the group launched the work with the capital market. In February, a complete overseas listing plan was formulated, and based on the concept of "partnership entrepreneurship and sharing market value", the "National Partners Plan" with a group development and sharing equity as the core model.

Specific measures include: the city brand partners who set up the "Yonghe Bojang Sauce Cultural Experience Hall" in various cities across the country, the cornerstone partners (wine businessmen) with mature sales channel resources in various regions, 2 in various provinces and cities, 2 A business partner who sells the scale of 100 million yuan and has "integrated resources and the development of a group" with "Yonghe Bojang". Through the partner's plan, a group of large and medium -sized wine merchants in China conspire for development, and the investment promotion work and channel construction of the national market have been rapidly promoted.

Dripping into a river, gathering stars into fire. This is an era of wealth and wealth, and it is also an era of win -win cooperation. Only by borrowing efforts to cooperate with the strong to create an immortal wealth myth.

Chen Xiangdong emphasized that a person's dream is very small, but the dream of a group of people is enough to illuminate the world! On the road of success, a person who needs to be like -minded to go far away.

The "art sauce seminar and the launching ceremony of the overseas listing of Yonghe Bofang" fully demonstrated the strength of Guizhou Yonghe Boifang Liquor Group, presenting the company's brand culture, product advantages and broad development prospects. Wu Dongwei, vice president of operation, said that in the market environment of sauce -flavored liquor entering the main consumption trend, the chanting and burning workshop of the pursuit of excellent quality and cultural brands is already wonderful today and will be more brilliant tomorrow.

(Jiangnan Times reporter Sun Haiyan)

Review: Pan Ruikai

Intern editor: Gong Yuwei

- END -