Highlight the co -construction and sharing orientation, and promote the upgrade of public cultural services

In recent years, in accordance with the requirements of "cultural development for the people, relying on the people, and successful sharing by the people", Jiaojiang District highlights the work orientation of co -construction and sharing. Mechanisms, enhance the cultural temperament of the city, and enrich the cultural life of the people. At present, cultural brands such as grassland music festivals, enjoyment space, Huimin theater, and sharing of piano have been created, and more than 2,300 cultural activities to benefit people are normalized.

Focus on "effective extension" and expand the total supply of public cultural services

First of all, make full use of existing places and open up new space. Relying on Hehe Park, Lao Ganfang Cultural and Creative Park, Modern World Theme Plaza and other personnel gathering venues to open up "enjoyment space", launch a series of activities of "whole city" and "street show art" to attract social organizations and ordinary people to participate widely participated in extensive participation , Promote the organic integration of public culture and marketing. The "Hehe Park Grassland Concert" launched by Taizhou Radio and Television Group and Taizhou College has been held 8 consecutive games since its launch in June this year. More than 100 college students, local singers, and literary enthusiasts performed on the stage. Thousands of people.

Jiaojiang Chaoyong Donghai Tourism Music Festival

Secondly, fits rural reality and expand new positions. Combined with technological, creative, art and other means, create a new form of public culture with strong participation and experiential public culture such as rural theme tours and night tourism shows, and strengthen the shortcomings of public culture in rural areas and night hours. For example, Zhang An Street Xie Zhangcun "Night Tour Light Show", Ma Da Village "Waves 24 Hours • Art Flash" event, "HE You Together Together" rural art festival in Henghe Chencun, Xiachen Street has become the city's countryside New model of public culture.

Third, highlight the characteristics of reclamation and make new landmarks. High -quality transformation and enhancement of the reclamation monument, the Great Chen Youth Palace, and Friendship Club, and build the old site park, the reclamation theater, and the green reclamation museum. The spiritual elements of Dachen Island reclamation into the cultural infrastructure, in the form of old photos, character sculptures, quotation walls, etc., reproduce the lives and production scenes of the reclamation teams of the year, so that the spirit of Dachen Island reclamation waste can be fully displayed in a touching form. At present, there are 5 large -scale theme sculptures and 14 sketches.

Dachen Island reclamation wasteland monument

Focus on "channel construction" and optimize public cultural services supply and demand docking

Eliminate cultural influence with cultural stations. Construction of the city's first cultural station in Lao Ganfang, connecting public cultural venues, facilities and art training institutions in the region in the form of "embedded space", and with the help of high -quality teachers and venue advantages, it provides cultural sharing and artistic popularization. , Interactive communication and other services. This year, 17 events have been launched. In 2022 "Cultural and Natural Heritage Day" Taizhou home (Jiaojiang) publicity and display event and "Song Yun Taizhou Elegant Life" series of activities, cultural posts are used as a fulcrum to carry out cultural experience activities and free movie viewing activities in theater. A total of more than 30,000 people came to check in. Integrate cultural tourism resources with exclusive cards. The city is the first "cultural guarantee card", connecting bookstores, scenic spots, travel agencies, star hotels and other units to provide the masses with preferential benefits such as watching dramas, watching movies, fitness, and forming an enlarged effect. In the first phase of the 2,000 "Cultural Guarantee Card", it was received within 1 hour of launch. The card signed a total of 13 alliances and 93 companies. It was released for 1 month to leverage the cultural consumption of 3 million yuan. Use digital platforms to help Wen heritage activity. To promote the marketization, popularization, and popularization of non -heritage, to build a full -cycle management platform "Craftsman E -Tong" in the non -genetic inheritance, introducing non -genetic inheritors into a platform, and connected through supply and demand to help non -heritage growth with market -oriented channels. Realize non -heritage activation. The application has been selected for the second batch of pilot application lists in Zhejiang Cultural and Tourism Digital Reform. At present, a total of 56 non -genetic inheritors are introduced and 34 non -heritage projects are introduced.

Focus on "endogenous motivation" and improve the public cultural service guarantee mechanism

First, mobilize social forces and build a shared cycle. Change the path dependence of the public cultural service government's single investment. By introducing the promotion of public cultural services through the introduction of training institutions and street performers, successfully build a local public cultural brand of "pepper enjoyment", open up the joint nodes of social forces to participate in public culture, and build a "society Cultural circulation mechanism of donation, public experience, social maintenance ". At present, 8 shared pianos are placed in intensive places such as Baiyun Pavilion, Qingyue City and other dense places, signed 9 street artist teams to perform, and 3 piano shops are voluntary to bear maintenance work. Member praise.

Share piano

Secondly, implement private office assistance to improve service quality. Deepen traditional cultural resources such as opera, do a good job of cultural heritage, and improve the quality of cultural output. Through the form of "government purchase service+delivery to the countryside", it helps private theater troupes to get out of the predicament and promote opera performance art into the public vision. This year, a total of 85 villages under the show were purchased. The Taizhou Random Troupe has become the only local college in the province with the "two golden laurels". "Chen Dao" "Qi Jiguang" won the "Five One Project" award.

Chaos

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