Arts and Culture Focus ｜ The Cultural and Creative Hot of the Guangdong Museum: How does the "Treasure of the Town Museum" become explosive?

Author:Yangcheng Evening News Yangche Time:2022.09.11

Text/Yangcheng Evening News reporter Zhou Xinyitu/Provided by the Museum Interviewing Museum

A few days ago, the ninth "China Museum and related products and technology expo" (hereinafter referred to as the "Bo Expo") opened in Zhengzhou. The Guangdong Pavilion "Guangdong Bo Creative" composed of more than 20 museums in Guangdong Province made a group debut:

A series of cultural and creative products such as Lingnan regional characteristics, such as underwater archeological blind box, "Chen Family Temple" building blocks, "Hundred Change Small" mobile phone brackets, etc., have shined.

The Guangdong Pavilion "Guangdong Bo Creative" appeared in the Expo

In recent years, the development of cultural and creative development of museums has soared, and its products have attracted much attention. First, there are the Cultural and Creative Series of the Palace Museum. After that, the Henan Museum and Sanxingdui Museum have launched the "archeological blind box". Not long ago, the Gansu Provincial Museum launched the "Ma Tap Feiyan" doll, and "ugly" came out.

The Guangdong Museum of the Guangdong Museum, which appeared at the Bo Expo, has underwater archeological blind boxes. Since its listing in July, online and offline sales have been hot, and now it can be described as "a box hard to find."

Underwater archeological blind box launched by the Guangdong Provincial Museum

These cultural and creative products are unique and creative. In the past, the "high -cold" museum culture also continued to break through these cross -border cultural and creative and closer to the audience.

Guangdong Museum Cultural and Creative Leadership

Pickup culture landmarks and purchase of museum cultural and creative creatives have become the way for many viewers to understand historical and culture. According to Chen Shaofeng, deputy director of the Guangdong Provincial Museum, the inspiration of the Underwater archeological blind box of the Guangdong Provincial Museum comes from the salvage and archeological excavation of the ancient Shen Shen ship in the "South China Sea I".

Archaeological blind boxes can be opened these "babies"

The blind box starts from the first perspective of the diver, and uses a red horse -mouth iron box as the "sinking box" to allow the experiencer to "Tira" the action of "Tira" to re -engrave the salvage operation of "South China Sea I" at that time. As a result, people can experience the entire process of salvage and excavation of cultural relics in person.

Huang Haiyan, the curator of the Guangdong Folk Craft Museum, introduced that they designed a set of literary and creative founding blocks with the pearl of Lingnan architectural art. The building block re -engraved the Chen Family Temple's building on the puzzle, restored its first house to rest, and reproduced the traditional Lingnan building, so that people can understand Lingnan architectural culture in a stack of building.

Chenjia Temple Block

The pottery spine is a highlight of the Chen Family Temple. These pottery "god beasts" containing the meaning of auspicious meaning no longer only stay in the high roof ridge, and it has become a characteristic cultural and creative that can be brought home.

"At present, the cultural and creative level of museums in Guangdong Province is at the leading level in China." Chen Shaofeng said that these personalized cultural and creative digging into regional cultural connotations, building a bridge to further understand Guangdong and historical.

"For example, a small imitation piece from the archeological blind box may want to see what the real parts look like, this is a direction that attracts them to the museum."

"Treasures of the Town Pavilion" and regional characteristics are inspirational sources

Chen Shaofeng pointed out that the development of cultural and creative IP in the museum usually considers comprehensive consideration from the treasures of the collection of treasures, regional characteristics, and exhibition exhibitions.

The precious collection of collections is the strong foundation of the cultural and creative development of the museum, and it is also the soil of creative inspiration. Based on the resources of this museum, the use of the "Treasure of the Town Pavilion" and the development of rare cultural relics are both practical and aesthetic creative IP products. It is a priority element for the development of cultural and creative development of museums.

The Han Dynasty Taoist Five Five -Union Tibets unearthed from Guanggang New City, Liwan District, Guangzhou

The characteristics of regional characteristics are also an important factor in the development of cultural and creative development. Chen Xin, director of the Errifying Department of the Erling Museum of the South Han Dynasty, said: "We will give priority to the creation of cultural relics unearthed from local archeology and use cultural relics or decorative elements."

For example, the cultural and creative products of the Erling Museum of the South Han Dynasty "Hundred Change Small" mobile phone brackets are the Han Dynasty pottery -shaped cans unearthed in Guangang New City, Liwan District, Guangzhou in 2020. This utensil is unique and vivid The shape has become the "cute pet" of cultural relics, and is loved.

The "Hundred Change Small" mobile phone bracket launched by the Erling Museum of the South Han Dynasty

At this blog, the exhibition area of non -state -owned museums also attracted much attention. Chen Shaofeng believes that non -state museums have developed into an important force in my country's museum cause. The number of non -state museums in Guangdong Province will continue to grow. In terms of cultural and creative, they will play a role that cannot be ignored.

He said that non -state museums have the advantages of diversified, active, and grounded gas. For example, Guangzhou's Zhengjia Natural Science Museum not only has the characteristics of paleontology, but also is full of technological innovation. Children can immerse themselves feel the work of scientists to dig and repair fossils.

"Explosion" Cultural and Creative is metaphysics?

The museum is full of cultural and creative culture, but how can it be a "explosion"? Chen Shaofeng said with a smile that he felt "confused" about this and often made mistakes. "I think this product should be sold well, but actually sells average."

But what he can be sure is that young people and children are the main consumer groups of the cultural and creative museum cultural and creative, and products that meet the aesthetic habits and spiritual needs of these people are generally sold well.

Chen Family Temple Tao Plastic Series Cultural and Creative

Huang Haiyan believes that on the one hand, the museum needs to fully understand the existing cultural collection resources. This is the "background color" of cultural and creative. On the other hand, it also needs to combine fashion elements to study young people's preferences and obtain more audience resources. The combination of "explosion" is relatively easy to appear. From this point of view, the modern expression of traditional culture in fashion trends and catering to people's preferences is a necessary condition for creating "explosive models".

Explosive cultural and creative, difficult to be creative. But Chen Shaofeng said that creativity sometimes looks at it from another angle. "For example, everyone is familiar with the copper horses. They usually look at it from the side, plump and powerful, but from the perspective, from the front, you will find that its mouth is crooked. The angle is creativity. "In addition to creativity, the emergence of explosive models is closely related to the addition of scientific and technological elements. The inherent advantage of the museum is a rich cultural element, but it is still lacking in science and technology. This needs to understand the new materials and new processes in the market and combine it with cultural elements.

"Big Culture and Creative" refers to the product

Museum's cultural and creative cultural and creative social value, it penetrates the culture of the museum into daily life, has both immersion and interaction, and promotes the "intimate contact" of the audience and the museum. Not only that, the economic value of cultural and creative products is increasingly apparent.

According to the "Development Report of the 2021 Museum of Guangdong Province", in 2021, the province's museum developed 2305 cultural and creative products, and realized the income of cultural and creative products of 39.939 million yuan.

The "Beautiful Four Seasons" brooch and pattern source launched by the Erling Museum of the South Han Dynasty

If the cultural industry is continuously prosperous, innovation and creation should be everywhere. The concept of cultural and creative is the "big cultural and creative" that exists in the field of cultural industry. Chen Shaofeng said: "The concept of cultural and creative concepts can be extended. The concept of great cultural and creative concepts is not limited to general cultural and creative products, including special exhibitions, exhibition production, etc., and can also do some cultural relics protection, cultural relics appraisal and other research activities ","

He believes that the museum is an important off -campus classroom. It has a very large market for interactive and research activities. Appropriate charges can benefit more people, can also produce economic benefits, and nurture the business work of the museum.

Chen Xin mentioned that the biggest cultural and creative museum is the museum itself. The exhibition is also the most powerful cultural and creative. The understanding of the concept of "cultural and creative" should not be too narrow. "We have done some lottery and live broadcast activities to allow more people to participate in interaction, pay attention to museums, and get small gifts. This is also a way of cultural and creative."

Source | Yangcheng Evening News · Yangcheng School