Guo Night Night Pearl Light Light Night Jinling The 3rd Xidanli Bridge Light City Kaishi City Welcome

The moon is full of the south, and the night is extremely beautiful. On the evening of September 9th, as one of the special activities of "Our Festival · Mid -Autumn Festival" in Nanjing in 2022, the 3rd Xidanli Mid -Autumn Festival Bridge Light City arrived as scheduled. The lantern market was also unveiled to the "National Night Culture and Tourism Consumption Gathering Zone" in Xunanli, which also means that "lit up the night Jinling and stimulate new consumption" Nanjing has another national name night pearl.

Newly pulled urban festival consumption on Qiaoqiao Lantern City

The Mid -Autumn Festival is one of the three traditional lights in my country. Since ancient times, folks have the custom of Mid -Autumn Festival lighting. On the basis of respecting history and traditions in 2020, Ximanli restored the heyday of the Ming and Qing dynasties. It is a good moon to reunite. This year, the Third Mid -Autumn Festival Lantern Lantern City has arrived as scheduled. Above the style of traditional and trendy mixing and matching in previous years, this year's lamp group design has been renewed, highlighting the creation of new consumer scenarios. The core lamp group still focuses on the unique folk elements of Mid -Autumn Festival, but the design of the design is more diversified. Entering Daban Lane archway, a cute rabbit color lamp stands next to it. The superposition of the Mid -Autumn Festival rabbit and aerospace elements has formed an interesting contrast with the antique archway of the alley, attracting many citizens to come and take pictures. Continue to deepen along the alley, you can see a row of traditional lanterns hanging along the street, and the buildings of different historical periods in the lane are also equipped with different themes. Different points in the neighborhood have different theme atmosphere punching points. Citizens can not only see the traditional lamp group with strong folk customs, but also punch a modern light group with a strong sense of technology. Traditional and trendy collisions are performed vividly here.

This year's lamp market is the most special that the branch venue has been set up at the Mingwa Gallery. From the branch venue to the main venue, 80 merchants along the line hang the lights simultaneously, creating a strong festive atmosphere and theme consumer scene. In terms of consumption experience, the Lantern Lantern City is not only a place for the lights, but also the place for shopping consumption. There are also three major theme markets launched in conjunction with the Lantern City this year, combining the major elements of tide play, music, and folk customs, and fully experience the cultural characteristics of the old city south: the folklore market collection main Mid -Autumn Festival lanterns, traditional lantern artists on the spot to sell lanterns for sale Lights, tourists can pick up while walking, and can also experience the fun of making lights by yourself; Chaotian Palace Net Red Store Market, net red shops in Chaotian Palace; Nanjing Memory Market Collection, combines trendy handicrafts, Traditional food, not only non -heritage projects such as paper -cutting, face plastic, and knot, but also traditional food such as handmade moon cakes. The fun of passing the Mid -Autumn Festival in Nanjing can be found here. In addition, the neighborhood also combined with Mochou tourism to select many merchants to launch a blind box with a lot of money, there are free awards and consumption discount coupons.

As one of the urban festivals created by Nanjing Tourism Group, Qiaoqiao Lantern is the third year this year. Focusing on "Revival+Innovation", the Bridge Light City, which returns to the public's sight, is not simply regaining the tradition. In terms of presentation form and consumer experience, many innovations have been made. The perfect integration of traditional culture with urban style characteristics and commercial public space has greatly improved the consumption experience of citizens. Nowadays, Qiao Lantern City has become a new carrier that spread Chinese culture, tells the story of Nanjing, and drives cultural tourism consumption.

Guo Night Night Pearl Line Light Light City South Night Economic Business District

Urban updates are also updated in the business district. Hexanli also constantly changes new butterfly in this update. Here, a variety of formats are merged, and they are transformed into diverse spaces and presenting the city's upward vitality. At the scene of the lighting ceremony, the unveiling ceremony of the "National Night Culture and Tourism Consumption Gathering Zone" was carried out simultaneously. This is the third national name night pearl won by Nanjing. The area where Ximanli is located in history has always been the most prosperous business district in Nanjing. The prosperous scene from Nanshi Street to Beishi Street depicted in "Nandu Fanhui" is the area of ​​evaluating streets in the area of ​​Tiansong Street. Therefore, relying on the influence of the national name signboard, a night economic and commercial district with unique old town is being formed -the signing ceremony of the "Night Economic and Commercial District Construction Alliance" was also held at the scene that night, with the centered on Xiangnanli, and the United Chaotian Palace The streets, Ganxi House, Xinjiekou Business District, Qinhuai Cultural Travel, China Resources Vientiane World, West Wuhua Li, Shuiyou City, Chaotian Palace Merchant Autonomous Association and other units to build the "Night Economic and Commercial District Construction Alliance" in the south of the city. All parties will work together to improve the layout of multi -level business carrier through co -construction and sharing, promote more high -quality brand resource gatherings, and build Nanjing emerging consumption highlands.

Large -level linkage business districts, small -level merchants. At the scene of the lighting ceremony, the first night economy "gold medal in charge" was also held. This is an attempt to upgrade consumer experience. Around the key elements of night consumption such as night food, night tour, night purchase, night entertainment, night stay, night reading, night health, etc., the representative merchants of the neighborhood are selected, and they are "dots", which are made of points and lines. External promotion of the colorful night consumer products of Henanli.

Master Studio settled in the new path of the integration of production and cities

Another highlight of this year is the official opening of the Master Studio of Ximanli. The lighting ceremony was held at the scene of the master studio, which marked the official settlement of Zhang Lei and Cheng Xiangyang's two designers. This is not only an innovation of organic renewal of the old city, but also a exploration of the integration of production city.

The Master Studio of Xidanli is located at the Nanjing Daily, the northern end of Daban Lane. It was the first printed workshop. In the 1980s, it became a jumping staff dormitory. Public cultural space. Here is a south, north, and west three sides in the spatial pattern. In the center of the courtyard, the red steps of the east side of the East side of the East side are the urban living rooms and vitality venues open in the city of Ximanli. The museum, this transformation is an innovation that breaks the boundaries between industries, culture, and life in the continuous update to break the boundaries between industries, culture, and life. At the beginning of the plan, the project introduced the development concept of "integration of production and city", combined different functions in the format, and established a collection of design and sharing space, Jinling stage public space, art museum and emerging culture under the conditions of limited venue conditions, Space, food space, and office space in multi -functional places. The entire building facade is divided into uniformity, and the appearance of a naked gray steel frame concrete texture is in a strong contrast to the entire building gray tone. The update of the project has been well received by the industry, and has become a model case for Nanjing City's update. The entry of the two design master studios also brings new vitality to the development of regional industries.

The traditional festival is organically integrated with commercial consumption, creating a new celebration IP based on the city, and giving full play to the role of festive consumption. Taking the Bridge Lantern City as the starting point, Nanjing Tourism Group will promote the implementation of various measures to promote consumption, retain the "fireworks" of the city, and play a demonstration role in innovation leadership, format gathering, and carrier building. The development of new kinetic energy is injected.

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