Chen Dingjia: Online Literature -

Text/Chen Dingjia

Use vivid text to portray social life scenes, reflect the development trend of the times, and show the national spiritual power, and gradually become a conscious pursuit of online writers.

Various platforms such as short videos and social applications are the motivation and channels for innovative content of online literature content, which has promoted the transformation and dissemination of online literature to multi -audiovisual works.

Various platforms such as short videos and social applications are the motivation and channels for innovative content of online literature content, which has promoted the transformation and dissemination of online literature to multi -audiovisual works.

After more than 20 years of rapid development, Chinese online literature has brought readers' rich content and unique aesthetic experience. In the new era, the increase of the amount of network literature from the increase in volume, content adaptation and derivative development of Baihua competition. The "2021 Chinese Online Literature Blue Book" recently released by the China Writing Association shows that the number of online literature creations and quality have steadily improved. The actual subject matter, science fiction theme, and historical theme performed are bright. More than 30 million units. In recent years, online literature has deeply cultivated high -quality content, innovative communication methods, and active useful experiences to overseas. It is worth a summary.

Drawing on tradition to deep cultivation content

The quality of the content is the lifeline of literary works, and the development of online literature also follows this. In the past, some online literature works had rough or even pan -entertainment tendencies. Over the past few years, Dalang has been trapped in sand, deeply cultivating content quality, and winning the consensus of online writers, and online literature has embarked on the road of boutique.

Online literature continues to draw on traditional literary creation methods, and take root in the long -established Chinese literature soil. Among them, the traditional literary classics are deeply rooted in life, observing reality, and profound ideas, which is increasingly attracted to the attention of online writers. "Centennial Village Huaxing Village" has reflects the process of building a party in the past century through a change in a village; "Love Warm Sanfang Qi Lane" narrates the protection and transformation of Fuzhou Sanfang Qixiang to explore how urban development continues historical memories; "Ice and Snow Panda Panda "Happiness in the Home" integrates the theme of the Winter Olympics with food culture and rural revitalization, and smartly shows the atmosphere of the times ... to portray the social life scene in vivid text, reflect the development trend of the times, and show the national spiritual power, it has gradually become the conscious pursuit of online writers.

In this regard, traditional realist literature has left countless classic masterpieces in this regard to reflect the spirit of the times of the struggle of ordinary people. With the learning mentality of long -term and shortening, online literature opens up a new online chapter on the broad road of realistic themes. "Beidou Star" is based on the development of the Beidou satellite navigation system and portrayed the dedication of scientific researchers. As a relevant researcher, the author not only is familiar with professional knowledge, ensures the accuracy of the knowledge content of the novel, but also has a deep and deep understanding of the self -reliance of science and technology, so that the work has details and high degrees. "Thirty Miles Entry into the Sea", "Pentium Age -to the South" tells the hard work of ordinary entrepreneurs, singing the song of struggle; Through ancient building restoration and mural repair stories, promote traditional culture and express the spirit of craftsmen. Other works will integrate the spiritual core of traditional martial arts novels that are strong and courageous and unswerving to suffering, and integrate the background of the younger generation of hard work to achieve homogeneity of personal struggle and family narratives, and inspire people's hearts.

Drawing nutrition in traditional culture, the content of online literature is thicker and the artistic conception is more far -reaching. Some realistic themes, science fiction -themed online literature works to explore the treasure trove of traditional culture and call classical literary resources; others have creatively carried out "new stories" in the background of the story and imagery, which is impressive. "Zhi Beiyou" uses the elements of "Shan Hai Jing" to inject cultural connotation into the wonderful imagination. The "Lang Bridge Dream Code" learn from the "Journey to the West" and the traditional folk story narrative method, with the background of Zhejiang Fujianhu arcade bridge, and use cross -space dialogue to depict ingenuity art. "Ascending the Room" focuses on porcelain culture, and Song Jiyun, the protagonist of the porcelain family, reforms and innovate in the aspects of manufacturing materials, technical methods, etc. The work tells the story of cultural heritage inheritance through the protagonist's growth experience.

Innovate and spread in media fusion

Media fusion is an important dimension to understand online literature. From paper books to electronic screens, online literature is born; from text for reading to film and television works, audiovisual books, cultural and creative products, etc., online literature innovation spreads. Various platforms such as short videos and social applications are not the "opponent" of readers with online literature, but the motivation and channels for innovative content of online literature content, which promotes the transformation and spread of online literature to multiple audiovisual works.

The transformation of online literature has attracted widespread attention. As an important way for online literature innovation and spread, the quality of film and television dramas has increased in recent years, and the quality has increased. Last year, there were more than a hundred online literature adaptation of film and television dramas, covering various themes such as history, urban, and comedy. Film and television works such as "Si Teng", "Shangyang Fu" and "You are my glory" caused a warm response. Among them, the popularity of the actual theme film and television has a high popularity. The adaptation of "Children of the Qiao Family", "Xiaomin Family" and "The City of Ideal" has continued to emerge. Some of the well -known online literature works expanded the effect during the adaptation process. For example, the online drama "Qingyu Years" is adapted from a part of the original work of the same name. After the results of the ratings of the same name, the adaptors rely on the original content and plot settings to create a sequel.

It is not limited to high -investment and large -scale film and television works, and the form of online literature is increasingly diverse. There are many possibilities for the transformation of online literature with sound books, micro -drama, and cultural and creative products. Some online novels have been adapted, the plot is more compact, and the stories are moderate, which is in line with the characteristics of fast and short -lived narrative rhythm. "Tonight Star Like You" and "Changle Ge" and other micro -short drama based on online novels, condenses the essence of the original story, the plot setting is clever, and gets attention and praise. Different art form linkages have promoted the "breaking journey" of multi -form adaptation of online literature. Shortly after the end of the novel, "Dafeng Battle" was launched, and there was an audio book development. After the comic works were launched, it also became a platform explosion. In addition, the role -playing reasoning game has been favored by youth groups in recent years, calling for more good scripts and good stories. The socialized characteristics of online literature expression and plot settings are coinciding with the role -playing reasoning game, which can provide a large number of script. This allows online literature to spread from "online" to "offline", and provides writing propositions to online literary creators from the perspective of audiences to feed the creation. From "work to the sea" to "ecological go to sea"

With the advantages of literary and artistic condensation and the world, online literature continues to explore the path of "going global". Data show that in 2021, my country's online literature overseas market has exceeded 3 billion yuan and 145 million overseas users. As of 2021, more than 10,000 works were exported overseas, with more than 4,000 physical books, and more than 3,000 translated works online. The overseas communication of online literature is continuously upgraded and transformed on the basis of scale expansion. Creators, platforms, and readers are working together to push wonderful stories overseas with a more novel form and smooth channels.

The online literature goes out from the author authorization content, transformed into an industrial model output, and the "ecological goes to the sea" emerged. Not only in the publication of physical books, online translation and dissemination, adaptation of communication, and overseas localization. Among them, the establishment of overseas localized communication systems have profound impact. In order to cross language obstacles and enhance reading and writing exchanges, domestic network literature websites have set up overseas platforms, timely launching translations of Chinese online literature works, and attracting overseas authors to create actively. The magnificent imagination and wonderful stories of Chinese online literature, together with original, serialized, subscribing and other creative acceptance models, have been transplanted to overseas platforms. Some platform translation works have nearly 2,000 works, tens of thousands of online works, and 73 million users. Many countries along the "Belt and Road".

In the context of "Ecological Go to the Sea", "IP goes out to sea" shows a new look. Domestic online literature adaptation forms are increasingly enriched, and the multi -dimensional linkage of film and television, animation, and games has inspired the innovation of overseas communication content. "Jinxin Like Jade" and other dramas log in to major foreign video websites abroad, which are launched in hundreds of countries and regions. Online literature adaptation comics such as "Similar to the Sun" have entered the top of the popular list in foreign markets. A variety of adaptation forms have also nurtured the original foreign translation authorization cooperation. The episodes such as "The Moon" and "Choose the Heaven" are popular overseas, and at the same time attract local readers to read the original translation. Under the influence of translation works and domestic adaptation works, there are more overseas adaptation. Some online literature adaptation film and television works are not only played overseas, but also adapted into new works by local creators. Network literature has carried out cross -cultural dialogue in various forms, promoting cultural exchanges.

In the long history of Chinese literature, the online literature with only more than 20 years of history is still very young, but the number of creators of online literature, readers' coverage, and adaptation forms have shown new new weather from previous literature. In general, the development of online literature is inseparable from the changes in media science and technology, and it is inseparable from the nourishment of life and tradition. All creative skills and means are serving content. Looking forward to online literature, we will continue to draw the source of life of the times, continuously improve the quality and ideological connotation of content, and provide more literary and beautiful works for audiences at home and abroad.

Edit: Liu Qihan

Source: People's Daily Literature and Art

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