Longmen is coming!Highlighting "China Hand -made" and "Shandong Hand -made", the seven highlights of the 3rd Cultural Tourism Expo came to see it

New Yellow River Reporter: Xu Min

The boutiques in the "Chinese Hand" in the Shaanxi Museum Cultural and Creative and Longmen Wonderful Festival will be concentrated in the Cultural Expo. Russia, France, South Korea and other characteristic handicrafts will also participate in the exhibition ... The reporter learned from the press conference that with the past Compared with the exhibition, this expo has seven highlights of the highlights, which can be described as highlights and are wonderful.

At the press conference of the 3rd China International Cultural Tourism Expo and the first Chinese traditional crafts conference on the morning of the 9th, the Deputy Minister of the Propaganda Department of the Provincial Party Committee, Bi Sidong, Director of the Provincial Press and Publication Bureau, and the Director of the Provincial Copyright Administration. The seven highlights are to highlight "Chinese hand -made" and "Shandong hand -made". Focusing on promoting the creative transformation and innovative development of the excellent traditional culture of China, and accelerating the "Shandong hand -made" project, on the one hand, at the venue of Shandong International Convention and Exhibition Center, it brings together international and domestic hand -made boutiques. On the other hand, at the venue of "Shandong Hand -made" display experience center, focusing on the province's 16 cities in the province, creating the normalized hand -made exhibition window of 16 cities, and brought together Shanghai hand -made streets, along Huang Wenchuang, etc. Well -known hand -made power will be displayed at the center.

The second is to highlight the national cultural digitalization strategy. In order to seize the development of digital development of the cultural industry and expand the new digital positions of the integration of cultural tourism, the expo has set up a cultural digital exhibition area and the intelligent equipment exhibition area of ​​cultural tourism. At present, Shangtang Technology, Phoenix Digital Technology, HKUST Xunfei, Yiyang Smart, Alibaba Yuanjing, Goer Scholars, Street Scenery Factory, Jintong Digital and other head companies participated in the exhibition.

The third is to highlight the exchanges and cooperation along the area of ​​the canal. The Expo has set up an exhibited area along the Yellow Hand -made and Canal hand, and focuses on displaying excellent hand -made brands and products along the provinces and cities along the Huang Provincial District and the Grand Canal. The hand -made brands along the Huanghe Canal, which are represented by the representative, will participate in the exhibition, focusing on displaying a number of hand -made products that show the characteristics of local cultural characteristics.

The fourth is to highlight the characteristics of the "Belt and Road". Under the premise of strictly doing the prevention and control of the epidemic, the expo has invited companies or representatives in China such as Russia, France, South Korea and other countries to participate in the exhibition, showing the characteristics of handicrafts, cultural and creative products and well -known cultural IPs in various countries, and promoting culture " Combined with "introduction".

Fifth, highlight the cultural tourism industry. The expo gives full play to the role of national exhibition aggregation resources, exchange information, and promoting investment platform, expand opening up, aggregate investment promotion, focus on project promotion functions, use the China Cultural Industry Association and other channels, organize cultural and tourism investment and financing projects such as the China Cultural Industry Association and other series Investment promotion activities, professional purchases invitations and excellent stage aperture exhibitions, performing arts promotion and procurement meetings and other cultural and trade promotion activities.

Sixth, highlight product transactions. Coordinate a series of activities such as tickets for special scenic spots, boutique tourism routes, and special commodity discounts for special scenic spots. The hosts of the famous program hosts such as Shandong Radio and Television, Volkswagen Daily, Jinan TV Station and other provincial and municipal media have become popular anchors to conduct online live broadcasts to promote on -site transactions.

Seventh, highlight the audience's live experience and communication. At the "Shandong Hand -made" display experience center, create a hand -made exchange research base, emphasize the interaction, interest and participation of the scene, and truly reflect the "cultural grand event and the festival of the people."

Edit: Weekend

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