Industry ｜ Innovative cultural tourism product content, optimize travel service model

On September 7, "Common Life -the East of the Palace Museum in the East of the Forbidden City" was held in Beijing. Many companies such as Poly Culture attended the ceremony of the "East" co -creation plan for the "East" of the Forbidden City.

As one of the first 14 member units of the "Forbidden City to the Oriental Merchants Alliance", China Travel Travel has a format integration platform built by the "East of the Forbidden City" brand to cover arts, drama, bookstores, hotels, tourism, finance and other industries. The business and tourism alliance enterprises together to promote the cross -border integration and coordinated development of the cultural tourism industry, jointly launch a new product of new products in cultural tourism, innovative cultural tourism services, and open up a new path of the development of cultural tourism industry, and promote the upgrading of regional cultural tourism consumption quality.

Resource sharing, help the innovation and upgrade of the tweet product. Since the establishment of the "Palace Museum with the Oriental Merchants Alliance" in 2020, China Travel Travel and the Member Unit of the China Travel Travel and the Garde Art Center jointly launched the "Capital Capital Literature and Art Fan" Spring Festival products, deeply dig regional history, culture, art and culture,, art and culture,, art and culture, art and culture, art and culture, art culture, and culture, art culture,, art and culture, and culture, art and culture, and culture, art and culture,, art and culture, and culture, art and culture,, art and culture, and culture, art and culture,, art and culture, and culture, art and culture,, art and culture, and culture, art and culture,, art and culture, art and culture, and culture, art and culture,, art and culture, and culture, art and culture,, art and culture, arts and culture, and artistic culture, art and culture, and artistic culture, and culture, art and culture, and artistic culture, and culture, art and culture, and artistic culture, and culture, art and culture, The cultural connotation of Jingwei integrates two original parent -child travel products, boutique hotel accommodation, and high -end art exhibition experience of "Little Monsters in the Forbidden City" and "Jingcheng Games", "Beijing Games", to provide consumers with rich and diverse cultural consumption content. China Travel Travel and Alliance member units work closely and cooperate with each other to launch the "East East of the Forbidden City and Unlock the City Blind Box" May 1st Consumer Carnival theme product. In the Wangfujing District, the first "culture+technology" landing project was created in the Wangfujing District - —— "The Forbidden City is in the East · Urban Blind Box" digital immersive experience space, so that culture will become sensible interactive experiences, and realize the innovation and upgrading of science and technology to help cultural tourism city consumption scenarios, experience models, and service models.

Integrate development and promote the improvement of quality and tourism services. In 2022, China Travel Travel and Commercial Press held a joint reading club for the "Forbidden City East · Love Reading" joint reading club in Hanfenlou Bookstore in the alliance member unit. enterprise". At the same time, the two companies relying on the cooperation model of "party building and group construction, group building promotion business", to add motivation for the new needs of consumers' cultural needs and new expectations in the new period. Recently, the Alliance member units Jiade Art Center launched the "Chongwei Yaide -The Tibetan of the Palace Museum Tibetan Martial Arts Exhibition", "Five Sensitive Architecture -隈 隈 吾 近 近 近" and "Eternal Mu Xia -Magic of Lines" Relying on strong resource integration capabilities, integrated marketing capabilities, and user operation capabilities, travel will communicate and cooperate with the Guardian Art Center for the first time to expand the supply of high -quality travel services as the starting point, strive to get preferential ticket prices for consumers, and join hands with members of the alliance members The unit of the unit has launched a special package product for "Exhibition Tickets+Hotel Accommodation" to meet consumers' personalized, diverse and quality urban tourism consumption needs.

In the future, China Travel will rely on the powerful brand of "East" of the Forbidden City, focusing on optimizing the content, experience form, and contact method of innovative cultural tourism products, and in -depth collaboration with the company's alliance companies, co -creation partners, and co -creation partners. The cultural concept of "integrity operation and high -quality service" is firmly promoted by cross -product and cross -industry products to promote the supply -side upgrade of the cultural tourism industry, bringing consumers with high -quality urban cultural tourism consumption experience.

Responsible editor: Zhang Jiayi

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