Risk and guarantee: Museum digital collections are very promising

After recognizing the good prospects and huge economic benefits of the digital collection industry, museums from all over the country seized the new opportunities of digital cultural and creative opportunities and began to explore NFT (intangible homogeneous tokens. Each tokens can represent a unique digital asset) and further integrate the development path of cultural relics. The cultural relics are presented in front of the public in the new form of digital collections. Its development model provides new ideas for museums to realize the same frequency resonance of historical culture and the value of the times. At the same time, it should be seen that the museum digital collections still have problems such as market and value unstable, lack of cultural aesthetics, and unknown borders of responsibility in the development process. Multi -levels such as IP industry linkage achieve effective prevention and response.

Aesthetic features and product characteristics

The emergence of digital collections in our museum was on October 21, 2021, and the whalestone released the "treasure plan" of digital collections. Subsequently, the 24 cultural and bloggers responded positively and released digital collections based on collection treasures. Once the collection of treasures is released, it is sought after by the public. Most collections are sold out within a few seconds after the release.

Digital collections at home and abroad have formed a relatively significant difference in the development process. Digital collections in my country's museums gradually show the aesthetic characteristics of immersive aesthetics, new social aesthetics, and modern consumer aesthetics in the development process. First of all, under the blessing of 3D digital modeling, AR, VR and other technologies, digital collections are more realistic and comprehensive to restore the original appearance of the cultural relics. The details of the cultural relics on the screen of the mobile terminal can be observed in a comprehensive and multi -angle of the collector. In addition, the interactive small programs of various digital collections allow users to experience and interact in person and immerse themselves in scientific and technological aesthetics. Secondly, digital collections use various new technologies to build new social spaces with the characteristics of body connection and open media discourse, so that young groups can better realize cultural relics collection and interaction. In the end, digital collections broke the "worship" nature of aesthetics in elegant artistic tradition, creating a popular consumption atmosphere. This symbolic consumption continued modern consumption aesthetics.

As an important manifestation of cultural and creative products, digital collections show special characteristics at the level of expression, technical support, and product attributes. First of all, the expression of digital collections is digital skin, but it is essentially a data set of 0 and 1 groups. Therefore, it is carried out around data operation logic in production, circulation, and consumption. Secondly, digital collections are built around blockchain technology, and each digital collection represents a set of codes. This decentralized structure has the characteristics of difficulty in tampering, and it also makes the product show its unique and scarcity advantage. Third, the museum digital collection is a circulating artwork issued on the network side. The price is dominated by market supply and demand relationship. The value evaluation logic is extremely similar to the physical collections. It has a large price change and product premium attributes.

Risk challenge

Different digital collections of museum digital collections due to low price, scarce quantity, and collection value greater than other types of digital collections, showing market appearances with a large market demand and a strong willingness to consumer, supply should often bring risk of market value and content value.

First of all, the uncertainty of cultural and artistic value assessment brings the instability of market and price. When the museum's cultural and creative products are presented in the form of digital collections, they have both public attributes and private attributes. Compared with the cultural relics that make the public watch, digital collections are more prominent in the effect of cultural relics and artistic value and threshold for consumption competition. Generally speaking, the value of cultural relics is high, the price of digital collections is high, and the threshold for consumption competition is high. However, the artistic value of some cultural relics is difficult to measure objectively, and these uncertainties may lead to market instability. However, the current market trading system and legal supervision mechanism of the digital collection market are not yet complete, lack of powerful and effective supervision and supervision, and it is easy to cause false hype and other behaviors to disturb the market order and produce meaningless economic bubbles.

Secondly, the museum's digital collections are generally absent from cultural creation expression and lack of spiritual value inheritance. First, the current NFT technology is still in its infancy, and the technological development is not perfect. Most museums simply copy classic paintings or cultural relics content. The form is very easy to make the lord, which has covered the cultural value, which lacks the thickness and humanistic reflection of historical and cultural roots. Second, the absence of cultural creation and expression can easily lead to the lack of the inheritance of the spiritual value of digital collections and become a cultural tool for capital. If the museum's digital collection deviates from the heart of serving the people and blindly cater to the market and the audience, it will definitely lead to over -commercialization and fall into the muddy crickets of capital control.

Third, the museum's digital collection copyright power border is unknown and the industrial linkage is poor. Although the State Administration of Cultural Relics has already issued relevant guidelines for copyright authorization of cultural and creative products in the museum, the museum digital collections are the integration of multiple related industries. When entering the market in the form of new integration, it is possible to generate the copyright border blurring, responsibility and power, and power. Problems such as unclear, confirmation and power. This is mainly manifested in the different levels of creative ideas of various cultural and creative institutions. Follow -up imitation phenomena are frequent, and the awareness of copyright is weak. With the museum's authorization, it has carried out related production activities on its own. At present, a comprehensive and accurate review procedure system has not been established during the trading of digital collections. The review of the uniqueness and originality of the work is weak, and it is easy to cause damage to the copyright value of digital collections. In addition, from the perspective of the operating conditions of the digital collection head platform, most museums do not have high recognition and well -known digital collection IP brands or products with the characteristics of the cultural relics characteristics of the museum. The industry layout of large -scale, coordinated, and industrialization is yet to be formed. Response mechanism

The long -term guarantee of the museum's digital collection is a powerful government supervision mechanism. If the museum's digital collections want to continue to heat up, it is not enough to rely on soft industry morality and specifications. It also requires government and related functional departments to take legal measures to control it. First, the government wants to introduce relevant laws and regulations. Resolutely crack down on illegal acts such as disrupting market operations and illegal operations, and create a safe and open market operating environment. Secondly, the government wants to introduce various policy documents to guide digital collections to maintain a positive value orientation. The museum must firmly grasp the main theme of the times in accordance with relevant policies, adhere to the positive value vane, produce digital collections with elegant cultural value, in line with mainstream aesthetics, and showing cultural self -confidence. Third, the government should formulate the fundamental technology and underlying framework construction of digital collections to promote development planning, and provide a strong backing for digital collections from infrastructure.

The core of the museum's digital collection for a long time is the efficient content creation mechanism. The inheritance and development of historical and culture must be complementary and content, and adhere to the content as king. First of all, the museum should keep in mind the role of their own culture, sieve the historical context of cultural relics or artworks, take its essence to dross, be alert to excessive entertainment and shallowization, and truly promote historical and cultural value. Digital collection designers must continuously improve their cultural cognition and aesthetic literacy, assume their responsibilities of cultural heritage, and avoid misunderstanding of historical and culture. At the same time, the "porter" of the original appearance of the physical relics cannot be done, but also the digital tools must be used to dig and develop their creative design concepts on their cultural core, which truly becomes a historical and cultural interpreter in the new era. Secondly, the museum should promote the main theme, and the designer must adhere to the ingenuity, not impetuous, and not lose direction. Third, the museum digital collections should lead the cultural consumption of the new era. The designer carefully described the consumption trend of the young group of "Gen Z", and the development and design are more interactive and experienced young products.

The basis of the museum's digital collection for a long time is a reasonable and credible authorized governance mechanism. First of all, it is necessary to start with high -efficiency copyright authorization and security mechanism. The museum must achieve a body tailoring, focusing on the value of the authorized standards around its own characteristics, and strengthening the supervision and management of copyright confirmation, value assessment, and copyright protection. Secondly, the governance of data copyright requires cooperation with various parties, governments, and platforms. Museums and authorized agencies do a good job of data collection and pricing, and ensure that the copyright of the source guarantees the copyright within a reasonable boundary range to maintain the stability of the data transaction price. The government needs to establish laws and regulations for data copyright transactions to strengthen supervision of data transaction activities related to digital collections. The platform should continue to improve the relevant technologies, refine the transfer of transaction rules, do a good job of transaction monitoring, risk prevention and control, accelerate the process of real -name system in the background of all parties, use biometric technology and related information to check for security guarantee, improve the publisher, the publisher, the publisher, Users' management efficiency and traceability of digital collections.

The museum's digital collection for a long time is the industrial linkage mechanism of the brand IP. Digital collections should promote business and industrial model expansion with IP innovation development. First of all, the museum's digital collections should be adapt to local conditions and combine regional characteristics to create a series of IP image symbols with iconic traits. This must be unique and form a unique IP element and style distinguished from other museums. In addition, it is necessary to keep up with the trend of the times and design the IP character image that has been favored by the "digital media" group. Through the historical background story and cultural meaning, the full IP image. Secondly, the IP symbols or images are extended by multi -angle industries, and the popularity of IP series products and museum social influence are further expanded with IP authorization endorsements and brand joint names. Third, strengthen cooperation with the peripheral layers around the digital collections, and use IP to empower the red cultural tourism, exhibitions, cultural performing arts and other industries to realize the gradual penetration and spread of digital collections from the museum from core layers to relevant layers to the peripheral layer, and eventually form formed A benign industrial ecology with a gathering effect.

In the future, the museum digital collection must still adhere to the originality of cultural and artistic creation, integrate with the mainstream values of the times, promote the historical and cultural value of cultural relics and the spirit of modern aesthetic, and truly use advanced digital technologies to serve the people.Only by working together and cooperative development of the government, museums, and platforms, the museum's digital collection market will become standardized and stable. Museum cultural relics will also create more cultural charm and economic value, and then better empower the real economy.(This article is the 2021 Shandong Social Science Planning Research Project "Research on the Development and Innovation Path of Cultural and Creative Products of the Shandong Provincial Museum under the Smart Manufacturing Performance" (21DWYJ21), Qingdao Social Science Planning Project "Intelligent Media Times Qingdao Museum Cultural and Creative Cultural and Creative Cultural and CreativeProduct Intelligent Development and Innovation Research "(QDSKL2101026) staged results)

(Author Unit: School of Literature and News Communication of Ocean University of China)

Source: China Social Science Network-Journal of Social Sciences of China

Author: Wang Xuan and Song handsome

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