Digital empowerment innovation convergence -see how the Inner Mongolia Cultural Expo is "fans"

Author:Inner Mongolia New Media Assoc Time:2022.09.07

Establish 24 online theme exhibition halls, start and organize cultural brand (IP) creative design contests, "Nly reasons for punching in Inner Mongolia" Internet celebrities stepping on the line, "Digital Cultural Tibetan" public welfare release, high -quality development forums in the cultural industry, Seven theme activities including cultural tourism industry project online investment promotion ...

The 6th Inner Mongolia Autonomous Region Cultural Industry Expo Fair (online) will kick off on September 15th, with the theme of "Digital Empowerment Cultural Innovation Gathering Culture", carefully constructing the "24 + 7" content system, which will be from multiple perspectives. Show the unique charm of the cultural industry in Inner Mongolia, and focus on the latest achievements of the high -quality development of the Inner Mongolia cultural industry.

"number"

At the press conference held by the Information Office of the Inner Mongolia Autonomous Region Government on September 7, Unesqi, deputy director of the Propaganda Department of the Party Committee of the Autonomous Region and Director of the Film Bureau, "Cultural Digitalization" will always run through the exhibition as the core element, highlighting the "characteristicization of characteristics The seven special activities and multi -child activities of interaction and benefit of the people have jointly created this cultural expo as a cultural event with "Surprise and Dagestyles".

"I believe that in the process of visiting the exhibition, through a wealth of interactive experience and diverse consumption scenarios, it will have a deeper feeling for the theme of the Cultural Fair." Uneqi introduced that the current online cultural expo fully implemented the country to fully implement the country Cultural digitalization strategy, with the goal of accelerating the digital layout of the cultural industry and the development of a new scenario of digital cultural consumption, to show vivid cases of realizing content, model and format innovation with digital technology, and promoting high -quality cultural products with innovative, experiential and interactiveness. Activate the new model of cultural consumption and new business format, and lay the foundation for the digitalization of cultural digitalization of the real economy.

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"new"

Unsch said that the current cultural expo has made a comprehensive "new" upgrade in the planning hall planning, activities design, and interactive experience. The content of the exhibition hall is richer, the supporting activities are more diverse, and the exhibition experience is more diverse.

The new design has set up 8 "Cultural +" theme halls to display the effective highlights of the cultural, finance, performing arts, non -heritage, creative design, copyright protection and other fields in the cultural industry of the autonomous region. The number and type of theme activity have increased compared with the previous session. There are cultural tourism promotion activities such as "expert stepping on the line". Promotion meeting. In terms of visual experience, it is also "new" upgraded. On the map of Inner Mongolia, the three -dimensional presence of the landmark buildings and exhibition hall logos of alliances and cities can be more intuitive and convenient to choose interaction. In addition, after the main activity period of the exhibition is over The online exhibition hall will continue to be open to the public. "Resources on the clouds" will be permanently retained, which will truly become a "never ending cultural expo".

"visit"

What are the highlights of this Cultural Expo? The eight "culture +" online theme exhibition halls are novel and rich in content, and they should be "circled" countless.

At the press conference, Wei Zhiguo, deputy director of the Culture and Tourism Department of the Autonomous Region, introduced that the "Digital Culture" exhibition hall displayed 15 public cultural digital venues and 59 digital collections in the alliance cities in the district; The high -quality products of various cultural and creative enterprises in the district are sold online through various forms; the "non -heritage music purchase" exhibition hall shows the non -heritage inheritance protection projects and non -heritage products of the alliances and relevant units in the district, including 12 non -heritage projects live broadcast The exhibition and the live sales of 18 non -heritage products; the "Enterprise Music" exhibition hall set up a "gold enterprise" exchange platform, and the local financial supervision and administration bureau of the autonomous region invited 14 financial institutions to participate in the exhibition to show the publicity and financial products of declarations. Dancing the grassland theme exhibition hall allows high -quality literary and artistic works to benefit more extensive people, with a total of 78 boutique dramas and 42 performing arts information. "The exhibition hall displays cultural property transactions, art transactions, intellectual property services and other characteristics to help the high -quality development of the cultural industry.

"purchase"

The online cultural expo can not only "visit" the exhibition hall, but also buy many exquisite cultural and creative products. Wei Zhiguo said that promoting cultural consumption quality and efficiency is one of the goals of this Cultural Fair. It will provide the people with a wonderful and diverse high -quality cultural feast for the people through interactive and experiential online exhibition experience and consumption scenarios. The Cultural Expo not only has product online sales channels in the exhibition halls of various alliances and state -owned cultural enterprises, but also set up the "Yueli Market" theme exhibition hall for the current "cultural and creative heat", selecting 43 in the district Enterprises and 324 high -quality cultural and creative products are classified and displayed in the exhibition hall and equipped with sales links to provide consumers with more intuitive and convenient shopping services.

At the same time, a series of themes will be held at the same time, including book consumption preferential activities, non -heritage handicrafts and special agricultural product live broadcasts, and cultural venue boutique literary performance promotion activities. Online and offline linkage set off a cultural consumption boom.

It is understood that the current Cultural Fair is co -sponsored by the Propaganda Department of the Party Committee of the Inner Mongolia Autonomous Region and the Cultural and Tourism Department of the Inner Mongolia Autonomous Region. Participate in various activities of the Cultural Expo.

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