Non -heritage character | Xie Caiyun: The big treasure of "in the ravine" she paints a beautiful new life on the bark!

Xie Caiyun, a native of white wolf town, relying on the government's support, opened the White Wolf Forest Culture Development Co., Ltd. He is currently a representative inheritor of the bark painting of the Inner Mongolia Autonomous Region.

Inner Mongolia Autonomous Region -level intangible cultural heritage -bark painting

The bark painting is based on the bark peeled off the birch trees as the main raw material. It is a traditional handicraft unique to the forestry area through processing, tailoring, and paste painting. In 2018, bark painting was rated as an intangible cultural heritage at the Inner Mongolia Autonomous Region, and was recommended to apply for the fifth batch of national intangible cultural heritage representative projects in 2019.

Unique bark paintings, lifelike patterns, and non -heritage skills. In the Alishan City of Xing'an League in Inner Mongolia Autonomous Region, men have changed from tree cutters to forest guards, and they have started to travel under the forests with red fire, attracting more and more tourists; women collected the dropped white birch bark and produced The exquisite craftsmanship paintings also depict a beautiful new life.

With the emotions of his hometown, he is determined to promote the "specialty" of Baoli Town

Xie Caiyun has been the legal person and general manager of Alishan Forestry Culture Industry Development Co., Ltd. since 2017. She was born in Baoli Town and grew up with deep feelings for her hometown, and has a unique memory of bark painting. Since taking over the job, she is determined to let the "specialty" of the white wolf town -the intangible cultural heritage of the autonomous region "go global" and "get angry". It is not easy to fulfill this wish. The bark painting of Baoli Town grows in the "ravine". "Dilemma. Xie Caiyun did not give up and retreat, but actively planned the way out to improve the technological content of products through school -enterprise cooperation; to improve the taste of modern people through improvement; through e -commerce platforms, expand product sales. Gradually the sales of bark painting are getting better and better. More and more people are understanding bark painting and love bark painting. From 2018 to 2019, the bark paintings of Bailu Town have participated in activities such as the "China -Mongolia -Russia International Green Organic Product Expo" and "The End of the World -Inner Mongolia Cultural Festival" and other activities. Essence

Integrate resources and let non -genetic inheritance find new ideas

Xie Caiyun introduced that by digging the natural resources of the Daxinganling Forest District, the creators of the enterprise integrate the beauty of the city of Alishan, the culture of the Mongolian, and the elements of the Chinese style. Cultivation value. "The company cooperates with the Beijing Academy of Fashion to train the company's creators to improve the production technology and art level. At the same time, we also closely connect with other non -heritage projects, integrate other techniques such as silk enamel, grass editing With resource sharing and platform sharing to improve product quality, let non -heritage enter people's lives through the market. "Xie Caiyun said.

From the pioneering enterprise in 2015, to the products that are blooming now, the creative team of Alishan Forestry Culture Industry Development Co., Ltd. After 5 years of research and production, the road of cultural and creative products has become wider and wider. These products fly into ordinary people's homes. It is loved by consumers. Xie Caiyun said that the needs of consumers are vane, and the practicality of cultural and creative products determines whether consumers are willing to pay. They learned from the successful cultural and creative products from various places, and the sales in 2019 exceeded 450,000 yuan. This year, in the face of the sudden new crown pneumonia, Xie Caiyun and the creators have developed bark painting materials packages to sell through the Internet, allowing consumers to use the material packs to make bark painting by themselves, completing the sales of tourism products from selling tourism products, and completed the selling tourism products from selling tourism products. To experience the change of production fun, opened the new world of sales, and found new ideas for developing cultural and creative products.

Heart the folks, he uses the bark to paint the white wolf town to get rid of poverty and become rich

Alishan Forestry Culture Industry Development Co., Ltd. is a accurate poverty alleviation base approved by the government. Through the form of funds to share dividends, the poverty -stricken households of 45 households in the town have nearly 1,000 yuan per year each year, thereby increasing the income of poor households Essence In 2017, they launched the "Bark Painting Talent Training Interactive Training Project" to drive poor households to learn the production process of bark painting and provide stable employment for poor households. Industry poverty alleviation model. At the same time, training courses are opened in other towns and streets in Alishan City to allow more residents and poor households to master the "non -heritage" skills and poverty alleviation skills.

Xie Caiyun said that from the tackling of poverty alleviation to the revitalization of the countryside, from several people to more than 200 people, through the "company+workshop+farmers" model, I hope that more residents and poor households can master this non -heritage skills. While letting this non -heritage skills enter millions of households, they will drive them out of poverty and become rich.

"Today, material living conditions are getting better and better, and people's demand for art is getting higher and higher. Let more bark painting 'telling' cultural stories is the purpose of our development; Driving the masses to participate in it and let everyone go to the way to get rid of poverty is the goal of our development. We must make bark painting a part of home improvement and decorate a more beautiful life. "Xie Caiyun said.

Full honor

2018 bark painting was selected into the Inner Mongolia Autonomous Region -level intangible cultural heritage;

In November 2019, the "Mongolian Horse Series" won the gold award from the cultural and creative tourism products of the Inner Mongolia Autonomous Region 2019;

In November 2021, Xie Caiyun was selected into the Ministry of Culture and Tourism 2021 Rural Culture and Tourism Personal Support Projects; Teacher Xie Caiyun more works display:

[Non -Relly Character] series of topics,

The wonderful story behind the cultural heritage is tapped,

Record the adherence and glory of the non -survivor's life,

Promote the protection and inheritance of non -heritage!

This topic is jointly launched by "Well -off" magazine and the memory of the times

Author: Time Memory

- END -