文 Continue for thousands of years of blue porcelain veins, secret color porcelain IP empower rural revitalization

"The middle position is the dragon kiln of burning porcelain. On the left is a crushed porcelain accumulation area, and on the right is the porcelain -made workshop at the time. The porcelain slices under the calm lake. The open -air museum ... "Recently, the reporter visited the millennium Yueyao site under the leadership of Cixi Museum.

Looking at it, the layers of crushed porcelain on the site of the Hou Siqian kiln site have been spread from the lake to the shore. Crossing thousands of years of crushed porcelain pieces, it seems like telling the prosperous scenery of the former porcelain kiln.

"Jiuqiu wind exposed Yue kiln, and won Qianfeng Cui color." During the Tang Dynasty to the Northern Song Dynasty, it was the heyday of the development of Yue Kiln. During this period, Yue Kiln celadon has exquisite shapes, and the glaze is moisturized and elegant. It has the reputation of "thousands of peaks" and "iced like jade".

The Yueyao kiln in Cixi Shanglin Lake in history is not only the birthplace of Chinese celadon culture, but also the starting point of the "road of sea ceramics". Become a "Haisi" pearl, spreading Chinese ceramic culture to the world.

Thousands of years later, the kiln fire of Shanglin Lake was re -ignited. In 2001, Cixi restored the production of Yue kiln celadon, and the protection, inheritance and development of Yue kiln celadon porcelain opened a new chapter since then. Local launching the application of the Shanglinhu Yueyao Site has been launched, and the Shanglin Lake Yueyao Museum, Celadon Cultural Heritage Park, etc., created the Shanglin Lake Yueyao Site Park to become the only national archeological site park in Ningbo. The kiln celadon traceability insurance, Yue kiln celadon has its own "ID card", "Cixi secret color porcelain" successfully registered the national geographical indication trademark ... the secret color porcelain IP, becoming Cixi's most unique cultural symbol, "secret color porcelain "Gradually became a golden business card at home and abroad.

In the context of Zhejiang Province with the cultivation of Song Yun culture as a key content of the new era of cultural highland, Cixi City proposed the strategic goal of the construction of the Yueyao secret color porcelain culture brand, and implemented the secret porcelain culture in the image shape, talent The six major projects of promotion, industrial revitalization, production technology innovation, integration of cultural elements, and cultural communication have been promoted to "flow" and inherit in the new era of Song Yun in the new era.

Image source: Ningbo Publishing public number

With the mysterious porcelain IP as the core, Cixi focuses on cultivating Yueyao celadon cultural industry. Shanglin Lake Celadon Cultural Heritage Park is the first government industrial project in Cixi Yueyao celadon porcelain. It not only provides services such as creative research and development, collection display, and information sharing for the celadon enterprises settled in. , Tour, buy one -stop celadon culture meal. At the same time, through the development of "Green Ci Yun" digital application platforms that integrate celadon products display, sales, talent services, performing arts appreciation, etc., use idle farmhouses to build special restaurants and homestays to create the secrets of livable and available travel travel. The color porcelain art village, etc., injects new kinetic energy for the revitalization of the Celadon cultural industry of Yueyao.

At present, Cixi City has more than 30 celadon equipment production enterprises, research institutes, and experience bases, and more than 1,500 employees related to related industries have emerged.

Shanglin Lake Celadon Cultural Inheritance Park.

"Now it is building Ningbo's first celadon non -heritage cultural night market and research camp. The site of the Linhu Yue kiln site above the project is the core. The inheritance garden and Yue Kiln Museum are the 'two wings' to build the green mountains in the southern mountainous area of ​​Cixi into Yue Yueyue Kiln celadon industry rural cluster. "The relevant person in charge of Cixi City Wenguang Travel Sports Bureau introduced.

It is reported that the 11 local cites and villages that are characterized by celadon in Cixi and the only "secret porcelain" cultural tourism line in China jointly created in the country, connecting the National Archaeological Site Park, Shanglin Lake Yueyao Museum, celadon Cultural Heritage Park, Minghe Ancient Town and other cultural tourism comprehensive bases have become the Internet celebrity punching land that traces the roots of tourists to experience the charm of celadon.

This summer vacation just passed, Cixi focused on the most recognizable celadon culture launching a series of gifts that take into account artistic and practicality, and are favored by tourists.

"The" Yue Kiln Celadon "series of lipsticks that were born in cross -border crash and makeup of secret collisions and makeup are particularly popular since its appearance. The best new product award in the industry. Sun Wei, a non -genetic inheritor, said.

Yue Kiln firing technique Sun Maihua, Sun Maihua, and Sun Wei's father and son not only restored Yueyao celadon firing techniques, but also innovated traditional techniques such as jumping knife, stamp, brown color. Modern celadon design and production provides new concepts.

Shooting the humanistic history documentary "The City of Secrets" was displayed at home and abroad, showing the beauty of the millennium secret porcelain to the world; Cixi invested more than 1 million yuan each year to help celadon high -end exhibitions at home and abroad, and the image and brand of the city ... as Song Yun ... The "celadon culture", an important part of culture, not only take root in the local area, but also repeatedly "out of the circle" to go abroad.

Not long ago, a concert entitled "Hear Thousand Years Porcelain Rhyme", the unique musical style and performance form of celadon porcelain, live broadcast in more than 100 cities around the world through video platforms, attracting more than 100,000 people to enjoy online Essence

Tang and Song Zeng Sheng's "瓯 乐" has been shining for thousands of years. Under the relay of generations, celadon eugen music not only imitates more than 20 celadon instruments such as porcelain and porcelain clocks, but also creates "Listening to Porcelain Listening to Porcelain. "" Yuehai Porcelain Chapter "and other literary and artistic products tour at home and abroad continued to start the IP brand of Cixi celadon porcelain Yuewen travel arts brigade, and in 2020, they were selected as the first batch of" Zhejiang Cultural Seal ". "The second phase of the National Archaeological Site Park of Shanglin Lake Yueyao National Archaeological Site is being promoted to strive to build it into a new landmark of urban culture. At the same time, we rely on the Shanghai Lake Celadon Cultural Heritage Park to launch a series of Song Yunmei students living scenes in ancient and modern times to allow citizens Visitors can immerse themselves and feel the beauty of the millennium Ceremony. "The relevant person in charge of the Propaganda Department of Cixi Municipal Party Committee said.

A little more news

How to continue the legend and innovate celadon culture?

Huang Wenjie, director of the Policy Theory of Ningbo Cultural Tourism Research Institute, believes that the key is to tell the story of the secret color porcelain of Shanglinhu and Dongqian Lake. Shanglin Lake and Dongqian Lake have created the glory of the secret porcelain one after another. To allow the historical wisdom of the "Chinese culture" and "Made in China" contained in the celadon, to empower the contemporary Ningbo manufacturing and Chinese intellectual manufacturing, and make it transmitted to transmission Chinese culture, expressing the spirit of Chinese culture, and an important carrier of Chinese cultural meteorological.

Yongpai client reporter Liao Huilan correspondent Feng Qian

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