"Audio" Yue lecture in Guangdong has ancient ｜ Mooncake packaging is particular, electricity purchase delivery is not new thing

Text/Yangcheng Evening News all -media reporter Tan Yan

Audio/Yangcheng Evening News all -media reporter Zeng Xiao

Figure/Yangcheng Evening News all -media reporter Deng Bo (except for labeling)

"The moon is born on the sea, and the end of the world will be at this time." The Mid -Autumn Festival is approaching, and the Chinese people's dining table can order less moon cakes? Recently, the Guangzhou National Edition Hall uses modern moon cake packaging and moon cake molds as a carrier to host the "Reunion -Cantonese Mooncake Culture Special Edition Exhibition". Through the development and changes of the Cantonese Mooncake Version version, the audience has read the Mid -Autumn Festival customs in different ages and regions. In this exhibition, the packaging of nearly modern moon cakes is displayed. In this issue of "Guangdong Lecture in Guangdong", I will come with everyone about the packaging of the previous moon cakes.

"The moon is born on the sea, and the end of the world will be at this time." The Mid -Autumn Festival is approaching. How can the Chinese table get less moon cakes? Recently, the Guangzhou National Edition Hall uses modern moon cake packaging and moon cake molds as a carrier to host the "Reunion -Cantonese Mooncake Culture Special Edition Exhibition". Through the development and changes of Cantonese Mooncakes, the audience has read the Mid -Autumn Festival customs in different ages and regions. In this exhibition, the packaging of modern moon cakes was displayed. In this issue of "Guangdong Lecture in Guangdong", let's take a look at how the previous moon cakes are packaged.

Various moon cake boxes in the exhibition hall

Various moon cake molds in the exhibition hall

"Reunion -Cantonese Mooncake Culture Special Edition Exhibition" exhibition hall "

As one of the four traditional Chinese festivals, the Mid -Autumn Festival began in the Tang Dynasty. On this day, the full -circle moon symbolizes reunion, and Mid -Autumn Festival is also known as reunion festival. Mid -Autumn Festival has customs such as sacrifice moon, moon appreciation, and moon cakes. It has been circulating so far. At the end of the 19th century, Guangzhou invented the moon cakes that were boiled into lotus seeds with lotus seeds, and gradually became the mainstream of Cantonese -style moon cakes. Cantonese -style mooncakes are also famous all over the country as Cantonese merchants go north.

He Fuqing, the founder of "He Jigong", said: "Selling land and selling advertisements!" This is still the case. And try to make promotion. During the Republic of China, the main carrier of the moon cake advertisements of Guangdong, Hong Kong and Macao, the main carrier of the moon cake advertisements, wets, publicity sheets, and newspapers.

Tao Taoju's packaging (picture comes from the Internet)

Located on the Lisan Tower, located on Huiai East Road (now Zhongshan Road), Guangzhou, is a famous teahouse in Guangzhou. In its 1920 tea house cake and tea price list, moon cakes are divided into three types: special, super equal and full pounds. Among them, the special moon cakes include double phoenix roasted chicken moon, mushroom sausage month, mushroom pork roasted month, galaxy night moon, coconut meat month, southern milk meat month, super moon cakes include golden legs, phoenix tribute moon, rose sweet moon In the 11 types, there are 6 kinds of rose sweet meat moon, five kernel bacon month, and bean Rong meat month. The price of the propaganda price not only printed the price of the above moon cakes, but also specifically indicated the outer packaging material and price of these moon cakes, which reads "Each of the art carton is eight."

Lisan Building Mooncake Price Meeting (picture comes from the Internet)

By 1949, the fun garden cake house of No. 60, No. 60, Guangzhou, and the words "Autumn Festival Gift" and "Customer" and other words on the price list, and also equipped with Yuexiu Mountain landscape painting. The other one wrote the price of 34 moon cakes. It is worth mentioning that the leaflets also printed the words "Welcome to purchase, and the site is delivered to" "Special Glass Month per box of one yuan perix hexagonal" and other words. From today's perspective, the service of electricity and delivery of goods is also considered a "e -commerce" model in the early days.

It is worth mentioning that considering that some customers do not need a moon cake packaging box, the Qunyuan cake home also specifically stated on the table: "If you do not need a box, the price of the cake is divided into a corner of the price, and the price of the feet per pack is divided into the corner of the price of the price. "". The concept of service supremacy penetrates it.

Family Garden Cake Home Price Watch (picture comes from the Internet)

Funyuan Cake Family Procharity (picture comes from the Internet)

On the tenth road, there is also a well -known Cantonese, Hong Kong and Macau restaurant, Lianxianglou. The predecessor of Lianxianglou is the tea fruit shop operating pastry. It mainly focuses on the food of festivals such as big hair cakes, wedding crisps, and birthday red envelopes. Later, Tan Xinyi, a native of Qibao Township, Foshan, and Tan Qingbo and others, they acquired the cake crispy hall and changed their name to "Lianxianglou". In the fifteenth year of Guangxu (1889), he opened in the tenth. In order to ensure the quality of Lotus Rong, Tan Xinyi only used the most famous Hunan Xianglian, and he also had to peel and care, carefully grind and baked, the fragrance was extremely delicate and tender.

According to the data, in the second year of Xuantong (1910), after the Hanlin Academy edited Chen Ruyue, after tasting Lian Xianglou's lotus snack, he praised him and suggested that the store name was changed to Lianxianglou. Tan Xinyi is overjoyed -getting Hanlin's youth is the best living advertisement. He immediately asked Chen Ruyue to write the three characters "Lianxianglou" to make a large plaque with red flowers and hanging red. Lianxianglou is known as "Lianxiang's first house", and is famous for Mid -Autumn Festival moon cakes and dragon and phoenixes.

Cantonese moon cake packaging is a testimony of the development of the times. In the early days of the founding of New China, the material conditions were limited. Most of the Cantonese moon cake packaging was oil paper and paper bags. There were also folding cardboard boxes. The packaging patterns were harvested, five -star, and Chang'e running the moon as the main element.

After the reform and opening up, Cantonese -style mooncakes are popular with square horsetch -shaped iron pot packaging. The packaging screen uses auspicious patterns such as Chang'e Ben Moon, Dragon and Phoenix Chengxiang, and Eight Immortals.For Guangzhou people, the most familiar is the orange box of the Guangzhou restaurant.It was designed in the 1980s. The picture printed on the box was the crystal lamp and rotating stairs of the Guangzhou Restaurant Hall.This packaging is still in use, and it is also the eternal Mid -Autumn Festival memory in many old Guangxin's heart.Source | Yangcheng Evening News • Yangcheng School

Responsible editor | Gao Yan

School Delivery | Zhao Dandan

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