New impulse is generated in the new scene. How does the Modern Museum create unlimited possibilities?

How to use Internet thinking to push museums to the cultural market, and use all media to combine technology with museums, how to mobilize Chinese people's needs for Chinese culture? Or what new scenarios should modern museums present in the current Internet context?

On the afternoon of September 1st, the special seminar of the "New Scene and New impulse" Bo Expo was held at Henan Provincial Art Museum. Museums such as Zhang Wu, Xunchang Group, Zhu Ping Dou and other museums and exhibition design experts gathered to explore the integration of multilateral culture At the moment of communication, how to create unlimited museums.

The seminar was led by Henan Provincial Bureau of Cultural Relics, Henan Radio and Television Station, and China Cultural Relics News Agency. Beach (Shanghai) Network Technology Co., Ltd. and Top Cultural Expo collaborative. The top Wenbo also live broadcast this forum.

The museum cause and the development of the times coexist and coexist

Last year, the national tide IP that Henan came out of the museum continued to "go out", and the new culture became a new trend under the cross -border promotion of Wenbo.

Tian Kai, director of the Henan Provincial Bureau of Cultural Relics, attended and delivered a speech. He said that the theme of the "new scene and new impulse" was very good. The concentration of the main purpose of "innovation, development, and inheritance" of the Expo.

Li Zang, editor -in -chief of the China Cultural Relics News Agency, said in his speech that today, with the increasingly developed technology, science and art, design and technology are introduced new, and museums have been deeply integrated with new technologies, new culture, and new life. Especially in recent years, museums in various places have seized the development opportunities in the digital era, deployed the digitalization of the collection resources, the informationization of the collection management, and the network of display exhibitions. The activity enables the museum's cause and coexistence with the development of the times, intertwined with the digital economy, and accompanied by a well -off life, showing a vibrant vitality and infinite potential.

The seminar was academic host by the famous designer, the artistic director of Tianyu Cultural Group, the 2008 Beijing Olympic Landscape Expert and one of the emblem designers. Zhang Wu believes that under the era of web 3.0, we must embrace technology and create three realistic, virtual, and hybrid "parallel worlds" of the museum. On the basis of the 5,000 -year -old civilized physical evidence of China, create a museum running hall In the "new scene", it will definitely be at the forefront of the world.

The museum of the new era must be seen in truth, but also to create virtual reality

Museum curator Xunchang Group believes that the museum is a place to convey culture, and the mission is to correctly convey cultural information. Take the site museum as an example. Cultural communication and transformation should be made on the basis of standardized academic text, so that ordinary people can identify. Basic cultural demands of the museum in the new era.

Taking the Erlitou Site Museum as an example, the museum uses a lot of interactive technologies in the construction, but the core point of which is to do not take any technology, and finally it must be artistic, cultural, and historic. It is not the key to determining the success or failure of the museum. Even if you use very good techniques, you may make bad works, but the Erlitou Site Museum has the key three elements of success. "

Zhu Pingdou, a senior Internet media person, believes that the foundation of building a museum is seeing the truth. Henan can represent the deepest historical precipitation on behalf of Chinese culture. There are many foundations. "It is not enough. It is important to bring people into the new museum world." Kaifeng, as an ancient capital of the Eight Dynasties, is it possible to present the historical reality of Kaifeng with high technology. After changing, if the audience can experience the drowning of the Yellow River water, the process of constantly changing the dynasty, using the means of virtual reality to let the audience experience the life of each dynasty, it is very meaningful. "

How does culture break the circle, which has attracted widespread interest in young people? The "Tang Palace Night Banquet" series of programs became popular and became one of the signboards of Henan cultural programs. A demand for cultural products. "Xu Naru, one of the directors of the" Chinese Festival "series, said. Xu Na said, "We do not do cultural re -engraving, are not cultural porters, but more are the role of the two -dimensional processor of cultural culture. By exploring the rhyme that echo the current remote, the essence of traditional culture into our daily life. "

Xu Na believes, "The cultural self -confidence of the Chinese youth is on the rise, and the audience needs an emotional exit, and we just seize the opportunity to hit the current way that young people are easier to accept. Tell the story of Chinese and let everyone truly feel the charm of traditional culture. "

Cross -border cultural universities must avoid cultural chaos

There is an industry consensus in the Cultural Expo. The vitality of culture lies in the story and values ​​behind the cultural relics. This is the golden key of cultural relics through time and space, affecting the golden keys of later generations, and the charm of Chinese culture.

In the upsurge of creating a modern museum, simple and rude imitation is also a cultural chaos that cannot be ignored. Fu Linli, general manager of Hangzhou Wanchen New Culture Technology Co., Ltd., introduced that the copy of cultural relics has three layers, namely the data layer, conversion layer, and application layer. " There are different personalized differences in different regions. In the converter layer, the power of the designer needs to be talked with young people to understand their needs, understand the changes in the situation, and then understand the thickness and values ​​of the culture, so as to find the thickness and values ​​of the culture, so as to find the thickness and values ​​of the culture, so as to find the thickness and values ​​of the culture, so as to find the thickness and values ​​of the culture. The balance point of demand and values, this balance can be copied. "Although you can try to explore new things, it cannot be inverted. Each enterprise and cultural units must have their own emphasis on them, but they cannot be blindly copied. Instead, they must continue to try. So as to promote culture and social development. When it comes to cultural self -confidence, Pang Xueyuan, the founder of Zhengzhou Daxin Home (founder of the museum settlement), is deeply impressed. He believes that domestic design cannot copy foreign designs, but to increase cultural self -confidence and find the coordinates of cultural relics. Pang Xueyuan said: "Cultural relics are civilized physical evidence. After finding the right coordinates, put the cultural relics in the corresponding environment, tell the story well, and find the truth and goodness behind it. In the spirit of science, we must extract cultural genes from history. Civilization and modern civilization are covered, so the direction of the contemporary museum is to break through the current boundaries and obstruction, find cultural roots and cultural genes. Only in this way can we find the future. "(Author: Wang Feng Chen Zhengyang, from: top news)

Edit: Xiao Weibo

Review: Zhang Shuo

Final trial: Li Wenchang

The works published in this number (including the design, text graphics, etc. of the title and editor), without the authorization of the Chinese Cultural Relics News Agency, may not be reproduced, extract, adapted or used in other ways.

---

- END -