National Le live broadcast | Han Yanting: Live broadcast to help Guole achieve popular expression, and practitioners get income feedback

At the meeting, the Dean and Professor of the School of Music and Drama of Changchun Humanities (formerly Northeast Normal University Humanities College), Han Yanting, said that the live broadcast provides a new idea for the cultural communication of national music culture. It is a cultural market that cannot be ignored today. To achieve popular development, national music must first get the interest and support of the audience.

Changchun School of Humanities (formerly Northeast Normal University School of Humanities) Dean and Professor Han Yanting

When Volkswagen appreciated the first contact with national music, it was inevitable that the traditional musical instrument name, band preparation, music characteristics, artistic style, and cultural connotation were inevitable. How to understand professional fields such as instrument techniques, art aesthetics, and understanding of national music culture may become a psychological barrier for the audience. Han Yanting believes that the emergence of the live broadcast platform to a certain extent subverts the programming model of learning and appreciation. It takes related historical situations and cultural stories as the main line. New media expression.

Han Yanting said that with the continuous development of 5G smartphones, webcasting has become an important information carrier and channel. Due to its easy -to -learn, easy -to -operate, and not restricted by time and space, the public has entered the era of mobile video live broadcast of "walking, watching, and interacting". Based on the above -mentioned real -time and universal characteristics, the national music culture, which represents excellent traditional music, continues to "emerge" on the live broadcast platform.

In order to help the Folk Orchestra and Minlai players better integrate into the second stage in the live broadcast room, a few days ago, Douyin Live and the Central National Orchestra launched the "DOU has national music" plan to provide official operating services for civil music anchors. Live content and techniques for training and guidance. At the same time, for civil music performers and civil orchestras with professional performance capabilities, the platform also equipped with product capabilities such as paid performances, multi -machine simultaneous playback, etc., to help the civil music industry realize online diversified operations and improve the viewing experience.

"Webcast will connect history with modernity, collide with professionalism with the public, blending behaviors and emotions, inheritance and innovation symbiosis. These new forms and methods highlight national music art tension, realize the popular expression and spread of niche content It also enables national music to recognize, and then realize the creative transformation and innovative development of excellent traditional culture. "Han Yanting said.

Responsible editor: Gou Xiaoqing

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