That Na: When "Qingliu anchor" is a long -termist

Before the interview with the Douyin "The Organic Tea Manor", she said to me, "Chat, you can share with you what you want to know. But can you not publish it?" I asked why, the phone, the phone, there A hearty laugh came from the head: "I feel nothing I do."

But the story is worthy of being recorded. Not to mention the other, in January last year, the vibrato live broadcast was started. By the end of the year, she passed the live broadcast, and the debts that had been arrears in tea had been paid off. Of course, there is the luck of the Internet air outlet, just like that saying: "I am lucky. At that time, the vibrato live broadcast can enjoy some platform dividends, and the competition has not been heated." But it is not all.

In recent years, Na has made a lot of attempts in the tea industry, such as partnership with friends to make tea in Guangzhou, and traveling in Chashan in Yunnan ... but without exception, these roads have been blocked by the epidemic. After a few months of studying the study base, anxiety and high -built debt stations were the main "harvest". In the words of that, at that time, there was really no way to go.

But it seems easier to break into the jar. Then recalled that she completed the first live broadcast in the chicken flying dog in front of a farmer. The first live broadcast in this life, that also played its upright live broadcast style to the fullest. It seems that people just like such fireworks and sincerity between people. With a certain traffic support provided by the Douyin platform, this live broadcast sells more than 100 orders, and the income is about 20,000 yuan. No, but far beyond her expectations.

In fact, in the early years, that would make tea with her family in Pu'er. She always hoped that consumers would not "top". After all, for many people, they were more afraid of spending money to buy. good stuff. This belief was all mapped into the later live broadcast. She said one by one, as far as possible, and often reminded everyone to buy them rationally. "Everyone should think about it, don't put the order in a hurry, wait for me to introduce if there is any one that is suitable for ourselves. If there is no, we will have other tea products afterwards, and take it slowly ..."

— When starting with Douyin live broadcast, the organic black tea and organic green tea that mainly sold their own estate, the average price of more than one hundred yuan is the price of more than 100 yuan. The cost performance is really good. Slowly, that accumulated his customers. "Can the anchor more other tea products, believe in your eyes." "Following that, there is nothing wrong." ... After a period of time, the fans began to not be satisfied with a single product, chasing that Increase the product category. That's also gradually selling tea from traditional tea to finding better tea for its customer group.

Later facts proved that the quality of tea itself was an important support on the live broadcast road. It was learned from the chat with Na that her tea gardens were mostly exported before, and they had a very good guarantee in quality. In recent years, due to the impact of the epidemic, then and the family are also looking for a new breakthrough.

Compared with other commodity categories, tea and text are more likely to "clear the current anchor". There are not many anchors like that, but she also has an advantage -live broadcast. Tea is a good thing, everyone knows. Consumers are most worried about whether tea is good or not, and even how advanced the flavor can be concessions. Everyone is more concerned about what kind of environment they buy in what kind of environment. What should I do if I buy unsanitary and far -sized tea? The place of the live broadcast is in the organic tea gardens of more than 2,600 acres of home. The lush tea gardens are close to the eyes, and the mountains are hidden in the distance. Some consumers have already made an impulse to place an order when they see this scene.

Live broadcasting, upright live broadcast style, and quality assured tea, these are also guiding the mentality: "Being a long -termist". Then the live broadcast starts on time every morning, and it will end in about three hours. The relevant person in charge of the base is the most "lazy" anchor.

"Lazy" lives, but not "lazy" to explore. Recently, then went to Jingmai Mountain to visit the "Prince Brown" Su Guowen and bring fans to explore the ancient tea people on Jingmai Mountain; went to Laoda Baocun while listening to their music while drinking their tea. ; I also visited the old tea people in the Pu'er tea industry in Zhao Huaqiong, He Shihua, Huang Guishu ... Na, like her fans, was full every day. Then, I hope that I can integrate more tea culture in the future live broadcast, and also find more good tea for everyone.

Be a long -termist, choose a way, and the road will take you down ...

(Source: Pu'er Daily "Pu'er" magazine Author: Fo Buddha Editor: Ruan Linjia)

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