Self -Ying: The "second world" of pursuit of tea

It has been almost a year since the opening of the second tea world. This tea space in Simao City has begun to enter the right track. The tea series has gradually improved and refined. Some people are willing to pass through Simao City, just to find their own time to find their own time.

In recent years, the examination of civil servants and postgraduate entrance examinations is the relatively mainstream intention of young people. Under such a trend, the self -Ying of resignation of loan entrepreneurship seems different. Just like an economist Ren Zeping mentioned: "When everyone holds up and exams, she may see different scenery on the current." Ziying does see more and more scenery. And her countercurrent is not impulsive. Before she founded the second tea world, she had a wave of twists and turns on the road of entrepreneurship. possibility.

Franchise stores are the first attempt to start a business after graduating from Ying University. After the intersection of the summer and autumn 2019, since Ying has a deep understanding of various fast -moving tea drink shops common on the market, he decided to resign from the work of teachers and open franchise stores. But three or four months after opening, I met the new crown pneumonia. "There is no one in the store, there is no one alone, and the takeaway list is basically not." Zi Ying felt that it was not so simple to do business for the first time. After finally surviving the most difficult section of the epidemic, I found a problem from Ying. For the tea provided by the merchant to the franchisees, for the Pu'er people who grew up in the world of tea, it was simply tea residue, tea foam, and industrial incense incense. Fragrance tea. In a cup of milk tea, there is neither milk nor tea. The cost of raw materials for one kilogram is more than 100 yuan. Zi Ying believes that although this kind of milk tea is liked by middle school students, the post -1990s and many 80s after the three -year -old army have been tied into the health army. The healthy base and natural flavor are the future trend.

Then use the simplest way to make milk tea: your own healthy and natural raw tea, fresh milk, a small amount of sugar. In 2018, Ziying opened his first tea space for his first milk tea drink in Ning'er. He spent a lot of energy to design and decorate, and finally opened. At the same time, there are also overlord Tea Ji next door. The tea space of Ziying naturally defeated. Regardless of the epidemic crisis of franchise stores or the competitive crisis of tea space, during that time, she was anxious, and her parents were even more anxious to let Ziying take the civil servant examination and persuade Ziying: "Find a good family, find a good family Isn't it good to marry? "Well, but not" fragrant ". Ziying does not want to give up the pursuit of the "second world" of tea, and does not want to give up the possibility of pursuing his "second world". "Let's talk about life at a glance." Now it seems that this persistent pursuit and the track of making tea to make tea have made everything very likely. As Zi Ying said, a Pu'er people, at least one relatives and friends made tea, and it is not difficult to drink tea. "But most of the tea shops are very traditional models. After all, people have to do business. Go and drink tea. Tea is a part of life. Whether it is a family or a person, you should drink it. "Soon, I realized that in Pu'er's tea for people around 25 to 35 years old There is a lot of gaps in the space. These young people basically do not go to traditional tea shops to drink tea, but they also hide large drinking needs and social needs. To some extent, the second tea world is the continuation of the tea space before, but the positioning of consumers is very different. After a full market survey, since Ying judged that the second tea world belongs to a new track, which is about the creation of new tea drinks and tea space. Pull closer to the distance with tea. Objectively speaking, if the second tea world is placed in a large city like Kunming or Beishangguang, it may be common, but in Pu'er, this tea space that serves people around 25 to 35. I believe in the second. Tea World has strong competitiveness. Before opening the store, Ziying also knew what kind of obstacles would there be in the epidemic at the moment, but she was also firm, "Since there is no, then try it first."

The second tea world is still in another background -the tear of the Pu'er tea industry. From the perspective of Ziying, everyone thinks that Pu'er tea can be amazing. On the one hand, it must not be dropped by their own tea. On the other hand, it is not easy to do. "In fact, people outside do not understand this kind of tear. Tea is part of life and is not so strange. The second tea world advocates turning tea into part of life. It is the tea of ​​Chai Mi oil and salt sauce vinegar tea. For the public, it can not be a famous mountain tree, but it must be packed, healthy and natural. "

Zi Ying's name of his tea is "Second Tea World". The original intention is to hope to create a "second world" for people in Pu'er. Trust. Today, Ziying's bald hair has grown completely when the second tea world opened. In recent days, although she joked that she was lying on the operating pressure of the tea space in Dali, she actually regained more courage in her heart. Essence For her, on the way to the "second world" of tea, there was no way to walk in vain.

(Source: Pu'er Daily "Pu'er" magazine editor: Ruan Linjia)

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