"Fuman Rongcheng · Send you Fu to you" 2022 Cultural and Creative Design Contest Winning List was announced

Seven slippery and eight slipping, without leaving Fuzhou. After the review of the Volkswagen Network voting and the expert group, the winning list of "Fuman Rong City · Sending Fu" 2022 Cultural and Creative Design Contest was recently announced. Among them, "Star's Haiqi New Year" won the first prize; the IP image of "Fangxiang Xing" and "Blessings" won the second prize; "Haisi Pearl" sculpture, "Fu Culture" rotating shelf, "Jasmine" won Third prize.

In addition, "Skyrim Rules", "Eight Minfu" handbags, "Double Tower Brothers and Sisters" animation series, "Jasmine" series of accessories won excellent awards; "Fuzhou Shi Fu" won the best text brigade gift; "Fuzhou Gifts -Lanshou "Cultural and Creative Blind Box won the best tide game and creative gifts;" Fack of Pinths "won the most integrated functional award;" Fuji has a Yu "IP image won the most market potential award;" Chess "gathers Fuzhou , "Gen" to enjoy the best team design award.

This year's Cultural and Creative Contest was directed by the Propaganda Department of the Fujian Provincial Party Committee of the Communist Party of China. By the time of more than 1,000 works, good ideas from home and abroad are gathered and collided here.

According to the relevant person in charge of the organizer, these works not only show the deep heritage and unique charm of the Fujian capital, the "blessing" culture, and reflect the vibrant vitality and vivid stories of the development of the cultural and creative industry of blessings. The perfect fusion of life, fun and practical. To reach the "Pioneer" with "the most traditional", the "most pioneer" returns to the "most traditional".

Among them, audiovisual works such as "Star and Dajie New Journal", "Fangxiang Xing" and other audio -visual works through innovative voice and singing, with moving lyrics and beautiful melody, continuously stimulate traditional audiovisual vitality, bringing a new hearing experience to the audience With the aesthetic experience, once it was launched, it quickly came out of the circle; the IP image of "Blessing" is based on the "blessing" culture such as banyan trees, goldfish, jasmine, and fish balls. "Star Big Name" Sky Tour; "Haise Pearl" sculpture is based on Fuzhou Landscape and Haisi Road as the design element. The green mountains and green water turns into a ribbon. ; "Qinyin Blessing" uses Fuzhou's pinyin letters as creative elements, and integrates the saddle wall, white tower, jasmine element, etc. into it, showing Fuzhou's rich historical culture and strong humanistic atmosphere.

The competition focuses on the "blessing" cultural theme, focusing on the "twelve blessings" elements, and actively promotes the creative and incubation of "blessing" theme high -level cultural and creative products, shows the unique cultural charm of Fuzhou, and helps to start the "Fu" cultural brand.

Participating works are created around the theme, and the masterpieces are frequent. Among them, the rotating rack of "Fu Culture" blends elements such as urban signs, Fuxi, Fushan, Fushui, Fushui, Fushu, Fushu, etc., which are well -known. (Jasmine) Fragrant insertion, forming a living aesthetic work with a "blessing" cultural label; "Eight Fujian Fuji" handbags are created with the word "blessing" combined with the nine cities and cities in Fujian. "Fu" cultural characteristics; "Fuzhou Picking Blessing" uses illustrations to show "Twelve Blessings", integrates into 12 months, and loads "Fu" cultural knowledge in the inside of the desk calendar to make the works look good and connotative; "Fuji The image of the IP is based on the word blessing, the blessing is attracted, the Fuyu adds fun, the blessing tree is the basis, the blessing of the oranges, the five blessings gathered, and the Fuji has more.

The judges of the competition are strong, including Zheng Guozhen, vice president of the Chinese Cultural Relics Society, former director of the Fujian Provincial Bureau of Cultural Relics, Sun Kai, Dean of the Fujian Song and Dance Theater, and Luo Liping, Dean of the Academy of Fine Arts of Fujian Normal University.

Experts gave high evaluations to the entries. Sun Kai said that the award -winning works actively tapped the cultural connotation of "blessing", especially "Stars and Sea Qiji" and other audiovisual works, which can set off a wave of "blessing" cultural promotion and promotion, so that more people can understand "blessing blessing "culture. Luo Liping said that the quality of the works of this competition has been greatly improved, and the award -winning works fully reflect the cultural connotation, design creativity, communication effect, practical function, and have market potential. Some works can be further optimized and developed, creating influential texts Create brand and IP products. (Reporter Wang Yuping Correspondent Miao Chenhui)

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