The new future of the Cultural Tourism Industry in the Cosmic Universe

Author:Cultural Tourism China Time:2022.09.05

▲ Huang Zhuo Drawing

In May 2022, the General Office of the Central Committee of the Communist Party of China and the General Office of the State Council issued the "Opinions on Promoting the Implementation of the National Cultural Digitalization Strategy", which pointed out the development direction and implementation path for cultural digitalization. Under the blessing of digital technologies such as blockchain, artificial intelligence, and virtual reality, the integration of the cultural travel industry and the Yuan universe is getting closer, and the era of cultural tourism is quietly coming. The Yuan universe has a broad application space in the field of culture and tourism, so it has become the most popular concept in this field. Many cultural tourism companies want to find a suitable form of business opportunities in the Yuan universe.

From the country to the local area, the Yuan universe has begun as an important part of the development of the digital economy. In January of this year, the Ministry of Industry and Information Technology clearly stated that it would cultivate innovative SMEs in emerging fields such as the Yuan universe, blockchain, and artificial intelligence. The Tongzhou District of Beijing states that through three years of hard work, the city auxiliary center center is made into a demonstration zone featuring the content of cultural tourism content. For the first time, Shanghai wrote the Yuan universe to the local "Fourteenth Five -Year Plan" industry plan, and also launched the establishment of a 10 billion -level dollar universe new track industry fund to create a head -in -headed company with international competitiveness. The Hengqin New District, jointly managed by the Guangdong Province and Macau Special Administrative Region, proposed a pilot project to create a "Yuan Universe Super Test Field".

Focusing on the transformation and upgrading of the cultural tourism industry in the Yuan universe, the Cultural Travel Yuan Universe Conference was held in China to discuss how the Yuan universe developed a broader development prospect for the high -quality development of various industries, including cultural tourism. From July 28th to 30th, 2022, the 2022 Global Digital Economy Conference jointly sponsored by the Beijing Municipal People's Government, the National Development and Reform Commission, the Ministry of Industry and Information Technology, the Ministry of Commerce, the National Internet Information Office, and the China Science and Technology Association was held in Beijing Among them, the "Internet 3.0 Summit Cultural Brigade Cosmic Forum" held on July 29 became the highlight of the conference. On August 10th, the Yuan Cosmos' innovation co -sponsored by the Zero -One Think Tank, Zhongguancun Blockchain Industry Alliance, and Forechain: Prosperity and Prospects -the Summit of the Yuan Cosmic Industry Development Summit. ) "". On September 1st, the 2022 Internet Yuelu Summit's "Xiangjue New Universe, Innovation of the Age" special event was held in Changsha. This is also the first Yuan Universe special forum established since the Nine Session of the Internet Yuelu Summit. At the forum, the Yuan Universe Creator Ecological Alliance was officially established.

With the country's in -depth implementation of the digital economy development strategy, the Yuan universe has been deployed in many places, and more and more Yuan universe projects are landing. The immersive new experience brought by the Cultural Tourism Yuan Universe is becoming an optimization of cultural tourism experience and reshaping. The cultural tourism industry pattern and the key forces to help industries achieve bottleneck breakthroughs.

▲ "Zero Space" yuan cosmic scene experience

Cultural Tourism Yuan Universe is in the stage of innovation exploration

The Cultural Tourism Yuan Universe, as a product that provides immersive consumption experience for cultural and tourism projects, refers to the construction of the blockchain as the underlying technology, and created with the natural or humanistic landscape resources that exist in reality. The Yuan universe with an immersive cultural tourism experience. At the moment when the new coronary pneumonia epidemic prevention and control, the cultural tourism Yuan universe project simulates, perceive, experience the real world in a new way, stimulates the cultural travel industry to accelerate digital transformation, and has a deep impact on its industrial model and form.

It is understood that the cultural tourism Yuan universe project covers immersive scenic spots, large performing arts shows, immersive parks, art exhibitions, digital collections, AR/VR real -life exploration games, virtual human -human and other categories, and diversify.

2022 is the first year of the Yuan universe, and many cultural tourism companies have begun to explore the Yuan universe. The Zhangjiajie Wulingyuan Scenic Area in Hunan has set up a Yuan universe research center. It uses beautiful and spectacular attractions such as Huanglong Cave, Bailong Ladder, and Shili Gallery to provide tourists with a more exciting tourism experience, richer tourist products, and more comfortable tourism environment.

The little prince of the young prince of Guangming Town, Shenzhen, led the fairy tale IP "Adventure Little Prince" to enter the Yuan universe era. The theme park of the Adventure Little Prince is the original theme image and story of "Adventure Little Prince". Each amusement equipment in the park combines the advanced AR/VR and holographic projection technology to enhance the interaction and experience.

"Datang · Kaiyuan" in the Nobita City of Datang, Xi'an, Shaanxi is the Yuan Universe Project based on the "Mirror Virtual World" based on the historical and cultural background of the Tang Dynasty. Through digital technology, Chinese traditional buildings are vividly recovered and presented in digital space. Tourists You can visit, shop, and enjoy the discounts of the same business as the real world, so that virtual interaction with the real world.

In Longmen Ancient Street in Longmen Grottoes Scenic Area, Henan, a high -tech panoramic immersive experience hall covering an area of more than 1,000 square meters has become the entrance to the Yuanmen Cave Yuan universe. The cultural background and historical clues of the buckle Dragon Gate Grottoes, starting with the dragon's totem, with the rotation of the gears, traveling along the historical long river, during the history of the long history, during the period of Dayu, the Warring States Period, the Northern Wei Dynasty, and the Sui and Tang dynasties, and finally returned to the modern Longmen Grottoes Scenic Area. The project has changed from the two -eliminate model to a drainage explosion.

In the world of cultural tourism, virtual people also play an important role. At the opening ceremony of the Beijing Winter Olympics Cultural Festival, the virtual idol "Luo Tianyi" "Time To Shine", which combines the national style and rock color, has won praise from the global audience. "Luo Tianyi" overcomes the inconvenience of real -life performance under the influence of the epidemic, bringing more diversified stage presentation methods, and becoming a carrier of the carrier and propaganda. Although the development of the Cultural Tourism Yuan is a strong development momentum, it is still in the stage of "crossing the river by touching the stones". Some experts have pointed out that although some cultural tourism Yuan cosmic product projects are frequently "out of the circle", the cost is high, the monetization form is single, the high -quality content is scarce, it is difficult to quickly copy, the promotion difficulties, the experience of experience needs to be strengthened, the core emphasis on the core of the technological form is over -emphasized, etc. The problem always restricts the large -scale popularization of such projects.

According to Chen Hong, deputy director of the key laboratory of the interactive technology and experience system culture and tourism department of Beijing University of Posts and Telecommunications, in the process of the construction of the cultural tourism Yuan universe project, technical means and cultural connotation must be adapted, and it cannot be flowed in dazzling skills. "Only with the unity of connotation and form can shape an innovative scenario that is extremely immersive and can reproduce the excellent traditional culture of China." Chen Hong said.

Chen Shaofei, deputy dean of the Institute of Culture and Industry of Peking University, said that the concept of the Yuan universe is still the king. "On the basis of improving the technical level, combined with high -quality cultural and creative content can present the real Yuan universe." Chen Shaofeng said.

With the continuous maturity of technology, the development of the cultural travel industry will eventually return to the content as the core. Researchers believe that in the cultural tourism Yuan universe project, what story integration, how to set up the tasks of each node, why the participants set, how the offline context tourism interacts with the Yuan universe space, the main line plot and the branch line "Easter Egg" ". Cooperate, these experts in the fields of cultural tourism, drama, and games are required to formulate.

Chen Hong believes that the current development of the Cultural Tourism Yuan Universe is still in the initial stage or the innovative exploration stage, and many cultural tourism companies have entered the bureau and flowers. "At present, all the explorations are in rapid iteration and verification. It has not completely formed the benchmark for the construction of the cultural tourism Yuan universe, and the verified fixed model has not been formed."

Chen Hong predicts that after the innovative exploration stage, it will enter an intermediate stage in a stable period. This stage indicates that the true coming of the Cultural Tour of the Yuan Dynasty. At this stage, there will be successful business models and relatively fixed product forms. Many innovative products and institutions will emerge. The market concentration begins to appear. It is more clear that every chain upstream and downstream of the industrial chain will have benchmarking institutions, and the industrial structure is more stable.

▲ "Zero Space" VR theater

Cultural Tourism Yuan Cosmic Application Scenario continues to expand

The virtual meteorological broadcaster "Feng Xiaoshu" at the Beijing Winter Olympics impressed people, and also made more "Cultural Tourism Yuan Universe Interfaces" in reality and enhanced the transformation and upgrading of the Yuan universe to help the cultural tourism industry's transformation and upgrading. The application scenarios of abilities and enrichment of the Yuan universe have become a hot spot for people. Research Institute of Shandong Provincial Travel Innovation Research Institute found that some science and technology, cultural tourism companies and scenic spots are currently using advanced technologies such as VR and 5G to use virtual pulling reality to launch the Yuan universe immersive scenic spots, virtual tourism services, "VR+AR" venues, and The "Yuan Universe+" scenes such as the Yuan universe, the Yuan Universe Best, the Killing of the Cosmopolites, and the Digital Cultural Culture and Creativity of the Yuan Cosmic Universe explore the integration of the Yuan universe and the cultural tourism.

The Taohuayuan Scenic Spot of Weinan City, Shaanxi Province was established on March 1, 2022. It is a large -scale cultural tourism Yuan universe scenic spot. Taohuayuan takes cultural themes as the core, characterized by "immersion, interaction, time and space, Tang and Song culture, and the ancient town of Jingjing." The main line is to increase customer participation and project experience as the main line. It is planned to combine the scientific and technological methods and concepts of the Yuan universe, and use the regional theme culture and storytelling of the project to use digital twin, digital nativeness, and reality. The characteristics of the project's characteristics are differentiated, enhance the sense of atmosphere of experience, and provide tourists with better cultural tourism services.

The performance of the Yuan universe has played a role in improving the experience of performing arts products and optimizing the content of performing arts products. On the Spring Festival Gala stage this year, Samsung Dou's creative dance "Golden Face" uses XR (hybrid reality) technology to perform two actors in a specific virtual space for performance. In addition to XR, "Golden Face" also uses the AI multi -mode motion capture system, enabling digital models to synchronize, efficient and accurate performances with actors, and create a stage visual effect of the stage of false and real interaction. Compared with VR and AR technologies, XR mixes authenticity and virtual, so that the audience can watch the final effect without wearing glasses.

The rise of digital biography also allowed the museum to start embracing the universe. In March 2022, more than 60 museum managers and experts across the country jointly launched the "Initiative on the Construction of the Yuan universe actively participating in the construction of the Yuan universe". The National Museum of China connects the WeChat public account with the official website background. Through the WeChat public account, audiences can directly enter the official website to watch 46 exhibitions online. The "Panorama Forbidden City" project of the Palace Museum uses 3D technology to allow the audience to see the cultural relics at 360 degrees on the mobile phone, so that the audience who cannot be present roam the Forbidden City at any time. Suzhou Hanshan Art Museum has held the "Person: My Universe" Art Exhibition, which is regarded as the first digital art exploration exhibition in the first art museum -level universe ecosystem in China; Human "slow life". ▲ "Smart Xian II" machine monk virtual person

▲ The virtual image of the small soldier of "Great Wall of Jinshan Ridge"

In terms of "Virtual Digital People+Cultural Tourism", a series of virtual images such as "Smart Xianxian II" and "Great Wall of Jinshan Ridge" in McGeeke Technology (Beijing) Co., Ltd., in a diverse attitude, layout in the field of cultural tourism and other fields , Lead new consumption of cultural tourism. The intelligent virtual image in the Yuan universe created by the company can be controlled by real people through expressions, gestures, and sounds. It can also realize the full intelligence of form and engine based on algorithms and engines. In the lively expressive movement and phonetic adjustment, multi -modal intelligence interaction, spreading historical culture and local customs. The person in charge of Maiji Ke Technology said: "We will continue to continue to make efforts in intelligent virtualization technology, help the scenic area to create intelligent virtual people, reduce repetitive labor of real people, improve the visual upgrade of scenic spots, improve the cost of reduction in the scenic area, increase the amount of cost reduction, increase the amount Create income, upgrade the service experience. "

"These formats provide us with a new situation of interaction symbiosis." Li Fengliang, secretary of the Party Committee of the University of Science and Technology, said, "In the context of the Yuan universe, the combination of traditional culture and the Yuan universe will create a new situation with a sense of immersion and experience. Change people's previous awareness of the relationship between things and me, change the consumption scenario, and give you a stronger experience and experience. "

These cultural tourism application scenarios have greatly expanded the boundaries of culture and tourism content, and the quality of tourists' experience has been significantly improved. It shows great potential in strengthening the replacement and integration of consumer roles and improving the experience of cultural tourism activities. More new scenarios will provide a huge amount of "commercial interface" for culture and tourism products. More well -known IPs, peripheral products, and related industries will create new profit points of cultural tourism products, thereby reducing the single revenue model rely. However, at the same time, creating tourists' diverse experience in these cultural tourism scenes also means that companies must not only upgrade their technology, but also solve the problem of content quality and cost reduction and efficiency. At the same time, it is necessary to cultivate the market to enhance people's interest and acceptance of these multiple scenes.

"At present, the technical system of the Yuan universe has not been fully mature and solidified." Chen Hong believes that "only by forming a new model and format can we gather more capital, technology and talents to support the high -quality development of the industry."

Exploring differentiated development routes are the "out of the circle" password

At the press conference of the new infrastructure and cultural and art chain ecological construction conference of cultural digital strategy, Fei Jun, a professor at the Central Academy of Fine Arts, said that as a new technical form, blockchain technology will become an infrastructure for the construction of the Yuan universe, and the blockchain will be the blockchain. The arrival of the Yuan universe era, which is a representative of technology, will definitely bring changes in artistic ecology and artistic practice. Cultural and art blockchain applications will become an important infrastructure for the integration of art and technology, and will also vigorously promote the development of the digital cultural industry.

At present, many cultural tourism enterprises use the technologies of the technologies, cloud rendering, digital twin and other technologies to re -engraved the realistic cultural tourism scenarios and products into the Yuan universe. These technologies are more provided by the underlying technology of the underlying level. They have their own technical capabilities. The deep understanding and grasp of the pain points of cultural tourism enterprises and the entire project practice Chinese tourist scene determine whether the project can become a new traffic in the cultural travel industry. The growth point of the new economy.

In the construction of cultural tourism scenes, it is particularly important to explore differentiated development routes. For example, the "Cultural Tourism China Yuan Universe" project of China Cultural Media Group Co., Ltd. is dedicated to the construction of scenarios in the direction of cultural tourism units management, cultural tourism experience management and new certificate of cultural tourism asset deposit. The "Cultural Tourism China Yuan Universe" explores the information on the information of the national cultural tourism units, the asset chain, the service system and the content of the content through the blockchain technology, and strengthen the digital management of relevant national departments on the cultural tourism units. The use of blockchain technology decentralization, non -tampering, leaving marks, traceability, collective maintenance, openness and transparency, etc., can truly implement the risk management of cultural tourism units, digitize the market order of cultural tourism units to save Management costs increase management efficiency. Using new technology and new infrastructure to upgrade the management of cultural tourism units to three -dimensional perspective management. In terms of cultural tourism asset deposit certificates, it can be confirmed and certified through blockchain, so that cultural tourism assets have greatly improved the confirmation, transfer, and communication efficiency of cultural tourism assets to achieve the dual effects of cultural tourism asset storage and dissemination.

Some museums and art exhibition halls use blockchain technology to explore the construction of digital exhibition application scenarios. For example, the "Asian Digital Art Exhibition" in 2022 will use the Wannani Tibetan digital collection mall provided by Wanxiang Blockchain to rely on exhibition works and exhibition tickets to issue digital collections with rights and interests, in order to strengthen art communication and promote China's excellent China. Cultural innovation development; new ways to collect the favorite works for young viewers to cultivate potential collectors; at the same time, increase the fun of the exhibition and enhance the exhibition experience. At present, the application scenarios of blockchain, virtual reality and other technologies in the field of cultural tourism are still expanding. For example, some movies have completed the plot in the film through virtual human technology, so that the movie can be released smoothly. Some VR games are further optimized in terms of content, creativity, and authenticity, creating more flexible, diverse and open gameplay, and attach more importance to the in -depth intervention experience of player emotional and psychological and physiological needs.

However, there are still many technical problems in my country's blockchain market: such as frequent security issues, application efficiency to be improved. The development and operation of a safe, reliable and compliant cultural tourism asset alliance chain can play a role in leading the market and formulating norms, and create a new foundation and new infrastructure for my country's Yuan universe and the development of the digital economy.

At present, the "Cultural Tourism Chinese Yuan Universe" with culture as the main line, technology is the main line, the technology is continuously expanded, and promotes the innovation of cultural tourism innovation, and the "cultural tourism China blockchain in the cultural tourism China blockchain" that carries the technical requirements of Chinese cultural sustainable inheritance. "It is under development. At the same time, the upstream service providers such as chips, basebands, networks, cloud computing, artificial intelligence, blockchain, digital twin, content creativity and production medium -tier enterprises, games, social, advertising, media and other downstream companies in cultural tourism The China Yuan Cosmic Ecological Alliance is also under construction and development.

In Chen Hong's view, blockchain has strong industry attributes as infrastructure. At present, there are many technical platforms for blockchain, and they all have different characteristics. He suggested that when choosing a partner, the cultural tourism enterprise is best to use the industry management department or the authoritative blockchain platform of the industry. "There is a certain guarantee in terms of continuous operation or equity protection in the future." Chen Hong said.

The development of digital collections must return content and technology

▲ "China Cultural Daily" creation number digital collection information map

On July 24, the China Culture News issued the "China Cultural Daily" creation number digital collection on the Chinese Cultural Media New Cultural and Creative Collection Platform, with a limited sale of 3,000 copies. This collection is based on the "Cultural Heritage Information Model (CHIM)" as the standard format to provide users with a richer interactive experience and presentation method. The collection is sold out as soon as it is launched.

From the perspective of Sun Li, the vice president of the Shanghai Creative Industry Association and the chairman of the Yuan Universe Branch, the cultural tourism digital collection has huge market potential. "Obtain online customers through airdrop digital collections, and the guidance of offline consumption has proven to be a feasible traffic growth path. Digital collection as a collection significance, that is, the rights and interests of the virtual membership card, substantially empower the digital collections. A series of gameplay unique to the cultural tourism digital collection. "Sun Li said," For example, the "Yuan Universe · Qian Palace series" launched by the National Site Park of the Daming Palace of Qujiang You can enjoy the rights and interests of the Daming Palace National Ruins Park for free. "

This year, the popularity of digital collections has continued to rise. More than 30 museums have released digital collections. Many well -known museums such as the National Museum of China, the Hebei Museum, the Hunan Museum, and the Hubei Museum have participated in it. In this year's Alipay's five -blessing event, 24 museums (hospitals) used digital technology to welcome the five blessings for the first time. With the help of whalestock, 3D digital collections from "Tiger Cultural Relics", "Twelve Zodiac Cultural Relics" and "Town Pavilion Treasure" , Such as "Yue Wang Gou Jian Sword", "Changxin Palace Lantern", "Copper Benma", "Yuanming Garden Tiger Head" and other historical values, the collected cultural relics are all appeared in digital collection. The domestic digital collection market has entered a period of explosion since 2022. According to incomplete statistics, there are currently 998 domestic digital collection platforms, of which 825 are added in the first half of 2022. From the perspective of the issued digital collections, the number reached 15.3692 million in the first half of 2022, an increase of 551.67%month -on -month, and the total issuance reached 653 million yuan, an increase of 1735.16%month -on -month.

The emergence of digital collections has brought new vitality to the art collection market. The value of digital collections is mainly content, and the form of digitalization is just blessing. The traceability, certification, and compilation of digital collections are mainly aimed at the legality, uniqueness, authenticity, and uniqueness of the content. Digital collections are mapping through digitalization of physical art collection, which can track the transaction transfer of digital art through the chain records, and use node sharing books to ensure that its authenticity is not easy to be tampered with. At the same time, the digital form of physical art collections directly broaden its trading channels. The transaction is not limited to a few auction companies. It can achieve the pricing comparison of multiple trading venues, and obtain a more comprehensive collection price comparison. In addition, the emergence of digital collections has also enriched the form of communication of digital culture.

With the continuous development of information technology, the acquisition and communication of knowledge are increasing, and copyright protection has also been seriously challenged. The problems of weak administrative protection, difficulty in proof, and high cost of rights protection have become issues that need to be resolved in the current copyright field that need to be resolved. Essence Digital collection runs through the entire process of copyright construction, trading, trading, tracking, etc., and broaden the depth and breadth of copyright protection in the digital era. Specifically, in the field of copyright registration and circulation verification, the author can build his own copyright information into the block through the chain to build digital collections, sign a digital signature as a certification method, and use the time stamp to solidify copyright information to promote the copyright to promote the copyright The information cannot be tampered with in the chain. Each section of the copyright of the copyright will be recorded. If there is an infringement incident, the entire process of copyright circulation is traceable, and the stamping timestamp will also provide a strong and powerful copyright information for copyright information. The authenticity and presence proof. Because digital assets have unlimited replication characteristics, as long as there is a original data, it can be copied and spread unlimited times. In terms of marketing, through various social media platforms, paid advertising, etc., digital assets can be spread to the world, thereby achieving the market goal of "more than one fell swoop". However, in view of a series of problems and risks such as the current unburned technology, the market irregularities, the unclear value, and the unclear supervision of the digital collection market, experts suggest that the digital collection market should prevent speculation and over -marketing.

In the Yuan Cosmic Innovation: Prosperity and future -at the Summit of the Development of the Yuan Cosmic Industry, Zhou Wenjiang, deputy secretary -general of the Zhongguancun Blockchain Industry Alliance, believes that it is normal to return to rationality after the burst of digital collections. With the gradual improvement of the regulatory mechanism of the digital collection industry, the value of digital collections will be better reflected.

"Because the current digital collection market policies and regulations are unclear, and the user's understanding of digital collections is greatly affected by speculation, the entire industry is in a state of confusion. Application scenarios can give play to the empowerment and promotion of digital technology in the real economy, in order to see the clouds. "Qin Zhiyong, general manager of China Yuezhong (Beijing) Cultural Development Co., Ltd., said," The digital collection market is a major benefit for cultural state -owned enterprises. First, digital collections and digital assets mainly involve the content level. Cultural state -owned enterprises have resource advantages. At present, the themes of digital collections on the market are within the scope of cultural and tourism. Second, in the tide of digital economy, cultural state -owned enterprises developed Some digital collection platforms can already compete with the Internet header companies. "

"China Culture News" on September 5, 2022

The 3rd version published a special report

"New Future of the Cultural Tourism Industry"

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Editor -in -chief: Chen Xiaoyue