National Le Live | Sun Hao: Live broadcasting helping people to enhance competitiveness to reward is the audience's feedback on art production

Sun Hao, an associate researcher at the Ministry of Culture and Tourism National Folk Literature and Art Development Center

How to help the spread, inheritance and development of traditional music? Sun Hao believes that the essence of live broadcast is the tool for creating information transmission. In the past The content of Le and other is convenient and quickly presented in front of the audience.

In addition, the economic chain derived from the National Le Live connects the cultural and art producer with the consumer. Sun Hao pointed out that the essence of artistic creation is art production. When cultural products are pushed to the audience, the audience gives cultural producers material support by rewarding, that is, indirect returns to artistic production as consumers, thereby forming an economic economy, which forms an economic economy, and thus forms an economic economy. Supply and demand relationship on the chain. Through the above methods, the live broadcast and reward will bring benefits to the national music industry.

"When we bring traditional folk music back to the countryside, we may help the inheritance of rural culture. This 'cultural business card' can also bring certain benefits to the countryside of the countryside. The folk performers have attracted attention, indicating that after the channel barrier is broken, the popular culture has gained competitiveness. It can use the low -cost and efficient dissemination tools of live broadcast to push her cultural products to the public. "Sun Hao said.

A few days ago, Douyin Live and the Central National Orchestra launched the "DOU has national music" plans, which will open up cooperation between Minle Performance and Minle Orchestra to provide resource support and professional cooperation. It is reported that the "DOU has national music" plans to help 1,000 civil music performers in the next year have entered more than 10,000 monthly, allowing 100 non -genetic inheritors of civil music to get the revenue.

"Use the live broadcast platform to reduce the cost of inheritance, protection, and management of traditional music, and promote the innovative performance of traditional music. I think the future of Minle live broadcast will return to the country, return to the scene, and return to its semantics. This is the future trend of the development of Minle Live. "Sun Hao concluded.

Editor: Yuan Ming

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