Sichuan Sanxingdui site "2021 Ten National IP" National IP "
Author:Cover news Time:2022.09.04
Cover Journalist Wang Xianglong Leader Leng Yu
According to the Sanxingdui Museum, on September 3, the National IP Selection Campaign, which was hosted by the National Copyright Exchange Center's joint meeting, held an awards ceremony in Yan'an, Shaanxi.
The event organizing committee gave the following reasons to the Sanxingdui site in Sichuan: "Sleeping for several years, and awakening the world." As Sanxingdui archeological excavation was "new" again after 35 years, Sanxingdui was fully out of circles and screening networks.From archeological blind boxes to games and movies, the main star pile uses fresh and interesting creativity and young and lively form to shorten the distance from the public.Use modern ways to show the charm of ancient cultural, and to "live" cultural relics through cultural and creative products, the Sanxingdui site is creating a super IP with Chinese and international images.
(This article is based on Sanxingdui Museum)
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