The influence of the museum comes from continuous innovation

Henan Daily client reporter Zhang Tiyi

The ninth "Bo Expo" opened on September 1 in Zhengzhou. Various museums across the country giving full play to the awareness of innovation on the "Bo Fair" platform, using technology as a means to show the cultural characteristics of each museum. On September 2nd, Gong Liang, chairman and honorary dean of Nanjing Museum, shared his concepts and practices of the museum's innovation and expanding influence.

Gong Liang lecture scene

The museum encountered a new challenge

In recent years, most museums in my country have been rebuilt or expanded, the number has increased significantly, and the public service area has expanded. At the same time, the museum has made a lot of efforts in creative exhibitions, beautifying the environment, serving the public, and the creation of cultural space. From the past, the museum was relatively deserted, and now the public is willing to go and even rush, and then gradually become a hot spot for tourism.

Gong Liang said that this is a manifestation of the expansion of the museum's influence. In the new era, the museum also faces new challenges.

During the "new journey", the public put forward higher requirements for the quality of the museum, and the audience had requirements for the museum's construction, environment, products, services, education, etc. The museum needs to seize the opportunity at a new stage of development and welcome the challenge. In the past, the method of simply put cultural relics into the showcase was far from meeting the needs. It is necessary to further cultivate the cultural power of the museum, especially in the process of development, we must attach great importance to the cultural creativity, cultural productivity, cultural communication, and cultural influence of the museum to achieve inheritance and innovation. The power of the museum is mainly reflected in the four aspects of innovation, productivity, communication, and influence.

Gong Liang said that it is a good thing to attach great importance to museum construction everywhere, but there are also some problems: the number of museums seeks, the museum area is required for volume, museum building is different. Museums without regional characteristics, cultural connotations, and personality traits are not far away. Features and diversification should become realistic needs, and museums with individual characteristics will be welcomed by the audience.

Zhengzhou exhibition area arc large screen

Having an exhibition is like making a movie

A museum attracts the audience to rely on cultural products. The main cultural product of the museum is the exhibition.

Gong Liang said that the exhibition should tell the public not only the beauty of cultural relics, that is, the technology and art reflected by the cultural relics, but more importantly, between the cultural relics and cultural relics, the cultural relics and people, as well as the cultural relics and the region where it is located The interrelationship between each other is what the curator of today's museum needs to be expressed most. It is not difficult to attract audiences if you put good cultural relics in the country. It is difficult to use general cultural relics to plan a good exhibition, which requires creativity. Creativity needs to break the routine and break through the inertial thinking. Another key point of creativity is to integrate into the lives of the people. Museums cannot be created and developed by history and inheritance.

Gong Liang introduced the "Wen Wan" exhibition launched by the Nanjing Museum as an example to introduce the creative process of a good exhibition. Just like making movies, a series of processes such as planning, mining, screenwriter, combination, product landing, promotion, and service are needed. The story of infection is not edited, but something that can resonate with the excavation.

Shanghai Museum Exhibition Area

Digitalization makes the museum "live"

At the ninth "Bo Expo" site, the "5G Grand Canal" experience hall of the Yangzhou Grand Canal Museum became one of the highlights, attracting many tourists to experience the feeling of visiting the Grand Canal.

Gong Liang, who has long participated in the construction and operation of the Yangzhou Grand Canal Museum, said that the Yangzhou Grand Canal Museum was built under the "start of zero exhibition". In addition to soliciting some exhibits, digital technology played a great role in the exhibition. When it comes to the concentration of exhibits of the Yangzhou Grand Canal Museum, Gong Liang said that he thanked the archeologists in Henan for providing a riverside section of the River in the Luohe River in the Sui and Tang dynasties. Change for thousands of years. Gong Liang said that the "Bo Fair" is a cross -border, integration, and cross -event event. Many high -tech companies have come. The construction of the cloud exhibition and the smart museum is based on digital technology. After digitizing the information of the museum collection and the information of cultural relics, the product is finally made. This product can be an exhibition or a museum. The Nanjing Museum uses digital technologies such as holographic projection and 360 ° real -world simulation to allow the ancient painting to move, let art live, resurrect the old buildings of the Republic of China, and reproduce an old Nanjing with a breath of life. The non -heritage of folk customs.

The audience feels the 5G Grand Canal

Gong Liang said that the museum is serving people, serving the public, not just for cultural relics. On the basis of fully protecting the cultural relics, innovate and spread, and through better interpretation, these cultural heritage can be understood and read. Museum exhibitions should be seen by more people, and various live broadcast methods should be used, and live broadcasts can make the museum closer to the public. In the Internet era, museums can become a place of love for the public and can make greater power.

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