Guole Live | Li Xiaoying: Better live broadcast and reward to improve the validity of national music dissemination

Editor's note:

In recent years, live broadcasts have gradually become the "second stage" of national music dissemination. The audience participated in the methods such as praise, comments, and rewards. The audience and spread of national music art have been further extended. Recently, the China Academy of Music School of Music, the editorial department of "China Music", and the editorial department of "Oriental Studies" jointly organized a seminar on "Live New Ecology to Help National Portation and Innovation". How practitioners are discussed in issues such as the necessary material support in inheritance work.

Li Xiaoying, director of the Music Communication Teaching and Research Office of the School of Music and Recording Art of Communication University of China, pointed out at the meeting that traditional music communication begins with oral transmission, and then rely on the evolved communication medium to achieve protection and inheritance, and has developed in innovation to this day. Take the Douyin platform as an example. In the past year, the live broadcast of the platform's civil music category exceeded 1.78 million, an increase of 95%year -on -year, and the cumulative live broadcast period was 2.33 million hours, an increase of 101%year -on -year. The live broadcast is winning the attention and love of more young people.

The picture shows Li Xiaoying, Director of Music Communication Teaching and Research Office of the School of Music and Recording Art of Chinese University of China

"The rise of the Internet live broadcast platform provides new communication carriers and platforms for traditional music with rich historical accumulation, shortening the distance between young Internet users and the intangible cultural heritage of music, and provides fertile soil for traditional music revival in the new period." Li Xiaoying said.

Li Xiaoying said that the live broadcast uses its own media advantages to promote the spread of national music, mainly due to the characteristics of media integration and new music dissemination. In the Internet era, the form of music communication has developed from the "close -up mode" based on real -view lines, and has developed into a "long -view mode" for remote presentation of music performance. The characteristics of webcasting are more emphasis on interaction, instantaneousness, and convenience. When the content of the new national tide is winning the attention and love of more young people, national music communication should open up more content editing and communication channels, combine high -quality music resources with new media platforms, explore in new media ecology such as live broadcasts, and explore. Innovate a more diverse communication mode.

"2022 Douyin Minle Live Data Report" shows that instruments such as Guzheng, Erhu, Suona, Guqin, Pipa and other instruments are the most popular in Douyin live broadcast. One of the hardest "recognition" instruments 筚篥 筚篥 筚篥 筚篥 筚篥 筚篥 筚篥 筚篥 筚篥 筚篥 筚篥 、 、 、 、 、 、 、 、 、 、 、 、 、 、 、 、 、 、 、 、 、 、 、 、 、 、 、 、 、 、 、 、 、 、 、 、 、 、 、 、 、 、 、 、 ”also won a new stage.

Li Xiaoying believes that the history of music itself is the history of continuous integration. In recent years, the number of classical music and pop music live broadcast has gradually increased. The online performances of some singers have received high attention from the public, but there are still fewer national music such as non -heritage music. Practitioners should try to meet the needs of users' personalized music use, and use the live broadcast and intelligent hardware to create an immersive appreciation experience, and build a new national music experience space that is different from the previous communication situation.

"We must not only pay attention to how to help music dissemination, but also pay attention to the new ecosystem of new media communication, strengthen the establishment of an effective music protection system in the webcast, and improve the effectiveness of music communication in the field of live broadcasting." Li Xiaoying said.

Responsible editor: Gou Xiaoqing

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