[Cultural Industry Weekly] Digital empowerment, drawing the cultural industry "Jinling Shengjing Map"

Xinhua Daily 14th Edition Cultural Industry Weekly Issue 25

Digital people live broadcast, VR script kill, ultra -high -precision object optical 3D reconstruction, literary capital of the digital cloud platform ... In Nanjing in August, digital cultural achievements are gathered, and the vitality of thousands of years of literature is surging.

45 projects signed a contract with an investment amount of more than 4 billion yuan. In the first half of the year, the Nanjing Cultural Industry Investment Heat List was released, and the investment promotion of various districts led the "acceleration"; the relevant research report of Nanjing digital cultural industry was released, and the digitalization of Nanjing cultural industry was solid; 20 The new products of the Digital Culture representative companies have made a stunning appearance ... A few days ago, the 2022 Nanjing Cultural Industry Resources Sharing Conference and Digital Culture Boutique Road Show came to an end. During the one -week activity, Nanjing's outstanding digital cultural enterprises showed eighteen martial arts, focusing on innovative practice in smart cultural tourism, VR, AR, MR, and online audiovisual. Just as the theme of the sharing session, "The number is more exciting to the future life", the digital empowerment, a dazzling cultural industry "Jinling Scenic Map" is unfolding slowly.

Photo by Fan Junyan

Nanjing's cultural industry achievements are bright. Data show that from 2011 to 2021, the added value of Nanjing's cultural industry increased from 26.2 billion yuan to 106.399 billion yuan, accounting for the city's GDP proportion increased from 4.26%to 6.5%. The indicators are ranked first in the province. In the first quarter of 2022, Nanjing's 1912 cultural enterprises above designated size achieved operating income of 81.625 billion yuan, an increase of 4.3%over the same period in 2021. Compared with the fourth quarter of 2021, the number of cultural enterprises above designated size increased by 72.

Behind the dazzling transcript, what exactly does the password? As the only pilot cities in the country's reform system reform, the first city to be awarded the title of "China Software City", Nanjing attaches great importance to the important role of the digital economy in promoting the high -quality development of the cultural industry, actively seizes new opportunities for development, explores cultural digital development according to local conditions. "Nanjing Path".

Focus on digital empowerment, the main body of the digital culture market is "blooming". According to the "Nanjing Cultural Development Index Report" released during this sharing conference, Nanjing's digital cultural industry's operating income accounted for over 60%of the total, and the digital core industry accounts for 40%, providing intelligent cultural consumption equipment, multimedia game animation, and anime, and multimedia game anime, and multimedia game anime, and multimedia game anime, and multimedia game anime, and multimedia game anime. Digital cultural enterprises with Internet information and other services have made "half of the river". Ali, byte beating, Bilibili, Tencent and other leading digital companies in the country have continued to settle in. Edia, Daski, Power, Netcomer, Silicon -based intelligence and other local digital cultural leading companies are in the wind ... Nearby In the past four years, the number of digital cultural enterprises in Nanjing has been higher than 800, maintaining a continuous growth trend; at the same time, the construction of digital cultural industries such as Xincheng Science and Technology Park and Yuhua Software Park, and identify the South Normal University Xuanwu Cultural Science and Technology Park Wait for 9 digital culture pilot parks to form high -energy industrial clusters such as the National High -tech Animation Game Incubation Center, the National Digital Publishing Nanjing Base, Jiangsu Network Literature Valley, China · Jiangsu Network Literature and Creative Industrial Park. The development of cultural industry clusters has developed, characterized, and differentiated.

Refresh the policy guidance and grow "fertile soil" for digital cultural enterprises. In recent years, Nanjing has successively introduced the "Implementation Plan for the Promoting High -quality Development of the Digital Economy in Nanjing", "Implementation Plan on Promoting the High -quality Development of the Digital Cultural Industry in Nanjing", "Implementation Plan on Promoting the Deep Integration of Nanjing Culture and Technology" The implementation of the new consumption of new consumption to promote the high -quality development of the city's cultural tourism industry "and the" Three -year Action Plan for the Development of the Digital Economy (2020-2022) "and other policy documents, promote the" Shangyun use the number of wisdom "in the cultural industry, focus on Create 7 advantageous formats including creative design, online literature, digital cultural tourism, modern performing arts, digital scenes, film and television, and digital cultural equipment. system.

Deepen financial services and strengthen "watering and fertilization" for digital cultural enterprises. Nanjing has built the country's first cultural and financial service center with comprehensive functions, and launched specialty products such as "cultural and creative loans", "creative loans", and equity pledge loans. By setting up the Nanjing cultural enterprise resource library, it effectively covers the city's 3334 cultural enterprises, and and and and and and and with and and and and and and. 11 districts, 99 cultural parks, and 16 industry associations in Nanjing have been established closely. Data show that as of the end of July 2022, 10 cultural banks and cultural small loans have issued a total of 20.767 billion yuan in loans, 5858 batches of service companies ... The "Nanjing model" hailed by the industry as cultural and financial practice, and successively obtained the Ministry of Propaganda and The Ministry of Culture has repeatedly affirmed and commended, and was rated as the "Outstanding Cultural and Financial Cooperation Innovation Achievement Award" by the Ministry of Culture, the Ministry of Finance, and the People's Bank of China. At the same time, the special funds of various cultural development are also silent as "timely rain". The recently ended "Notice on the Declaration on the Declaration on the Declaration of the Special Fund (Industrial) Project for Cultural Development of Nanjing in 2022" shows that focusing on the industries such as cultural digitalization and other industries Projects and projects can receive up to 2 million funding.

Cultivate special talents and develop "precise drip irrigation" for digital cultural enterprises. More than 50 universities, nearly 300,000 graduates each year, more than 90 academicians, "one room, one center" Zijin Mountain Laboratory and Yangzijiang Ecological Civilization Innovation Center, a large number of high -level scientific research institutes, "University College Council "The advantages of gathering are outstanding, which is the innovative" family bottom "that Nanjing is proud of. In addition, Nanjing issued a series of policies such as the "Implementation Opinions on Accelerating the Construction of Cultural Talent Resources Highlands to Promote the High -quality Development of Nanjing Culture" and "Implementation of Nanjing Cultural Leading Talent Development Plan", and implemented the "Zijin Mountain Talent Plan" and "Talent Safety Residence Security" The speed -up plan has formed a strong policy and service guarantee in the "citation, education, and use" of cultural talents; in accordance with the idea of ​​"urban co -construction, school -land cooperation", cultivate the cultural and creative industrial function zone of the South Art Cultural Industry and East, East and East. A number of schools and land integration industries such as Da Nanjing Design City and Nanda Science Park have promoted the integration and development of industry, university, and research, and reserve composite, practical, and high -quality talents for digital cultural enterprises. In the "digital wave", explore the "light of the times" of the Millennium Pulse. Nanjing focuses on the construction of leading national innovative cities, continues to focus on digital innovation, strive to create a new peak of the cultural industry development, and show the provincial capital in the pioneering zone of the construction of a socialist cultural power, and contribute to Nanjing's power.

Cultural Industry Weekly reporter Mao Yan

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