Behind the "Radio and Television Famous Mouth" is the core competitiveness injecting the "New Media Network"

In Zhejiang Radio and Television Group, the host of the TV Economic Life Channel Shu Zhongsheng, the host of the television textbook film and television channel Xiaoqiang, the sound of Zhejiang Sound anchor Fang Yu, and the sound of the audio of the broadcast city. The volume of fans exceeded 30 million, the number of likes exceeded 500 million, and the review volume exceeded 20 million. Why can they suck more than some traffic stars? The author believes that it is necessary to break through the three levels.

The construction of communication power is the key factor of this "combination of four people". However, if you want to gather users, create communication and influence, opening up channels and innovation systems is the first level. To this end, focusing on the core requirements of the "main force entering the main battlefield", Zhejiang Radio and Television Group tailored a full set of services for Shu Zhongsheng, Xiaoqiang, Fang Yu, and news sister:

Take the stage. In July 2021, the group's "Radio and Television Name" cultivation project was officially launched. Shu Zhongsheng, Xiaoqiang, Fang Yu, and the news sister are included in the channel terminal, the group platform, and the external large "trinity" integration and communication matrix. Empowerment drainage;

Team. Through organizational structure, policy facilities, funding support, team allocation, etc., create professional assembly lines and production mechanisms for "radio and television famous mouths" to provide them with all aspects of guarantee services and stimulate their creative enthusiasm;

Strong operation. Incorporate the "Radio and Television" into the channel and the Group's overall brand operation plan, do a unified packaging, evaluate incentives, copyright protection, discussions and improvement, etc., and provide them with strong brands and strong motivation.

A good environment is a good soil for incubation "Radio and Television". There are lights and stages, no unique survival, it can't be popular or fire. The innovative language system, transforming the traditional radio and television expression into the expression form of the younger generation of netizens, is the second level. The fifteenth provincial party congress reported that most of the videos interpretation consists of numbers and charts. However, many comments from Shu Zhongsheng are through the experience of grass -roots interviews through more than 30 years, using stories to tell the spirit, use the spirit of talks, plus the intimate and familiar Luzhou accent, and truly "translate" the spirit of the meeting into everyone. "Big vernacular" allows "hard news" to produce new collection; the reporter reports that Chongqing mountain fire volunteers deeds, using a unique perspective of women. The dry goods "refine it to everyone, and at the same time make the news" moisturize the silence silent "into the home of ordinary people.

Of course, the "Radio and Television Name" is not only "talking", but also to promote social progress. This is the third level. With their own influence, they have continuously promoted the solution of social problems with their own influence with their own influence with their own influence. This powerful driving force and power change has attracted more attention from netizens. For example, the intellectual host Fang Yu interviewed the "Fang Yu's Friendship Circle" and united the province's city and county government departments to build a bridge between the high -knowledge people and the audience, driving many villagers to increase their income and become rich.

Injecting the "New Media Network" and expanding the influential circle of mainstream public opinion is the core element of the "Radio and Television Mouth" circle. In the first half of this year, the provincial radio and television media anchor short video dissemination, Zhejiang Radio and Television Group handed over a excellent transcript, of which the reporter led the provincial radio and television media anchor account with breaking 1.66 billion communication volume.事实证明，“新”总是从“破”中“立”起来，传统广电媒体人只要跨出舒适区，不囿于那三尺主播台，放下架子，抹开面子，迈开步子，在新The bold excavation of self -IP value in the media field will definitely get out of a road suitable for the current integration and communication.

Wen Qin Sihan

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