With postal media, the 2nd Greater Bay Area Post Exhibition leverages social consumption of nearly 60 million yuan

Text, Figure/Yangcheng Evening News all -media reporter Wang Junwei Correspondent Hu Xuan

From August 26th to 29th, Dongguan Humen 2022 The 2nd Guangdong -Hong Kong -Macao Greater Bay Area Philatelic Exhibition was successfully held at the Humen Convention and Exhibition Center. The precedent, refreshed the record of the size of the Guangdong Post Exhibition, opened up the precedent of the National Yuan Cosmic Post Exhibition, and created a diverse and unique philatel culture feast, which is a milestone in the history of Dongguan's cultural development.

In the 4 -day post exhibition, 21 activities such as various precious stamps, non -heritage cultural exhibitions, public welfare Jianbao, postal auction, and philatelic lectures are on stage, attracting offline 30,000 people and 4 million online online. ; And a series of themes of postal exhibitions, the promotion of consumption activities, has been staged, causing online and offline exposure to exceed 5 million, leveraging social consumption of nearly 60 million yuan, achieving good economic and social benefits.

According to reports, the post exhibition was co -sponsored by the National Philatelic Federation of China and the Dongguan Municipal People's Government, and co -organized by the Guangdong Provincial Philatelic Association and the People's Government of Humen Town. This is the concrete manifestation of Humen Town to highlight the "ideological leadership+cultural supply", and it is also the combination of the post exhibition with the cultural connotation of the post exhibition with the cultural connotation of the city with the opening place of the "modern history of China", showing the image of "Humen Sales Tobacco", and promoting consumption and stable growth. An innovation.

Humen General Post Exhibition and Consumption of Cultural Tourism are promoted. Through the "1+1+N" model, that is, 1 post exhibition, 1 creative night market, N business industries, the "Collection of fun You's awards" and "post" are launched online and offline. Playing Humen · City Touring Plan, Humenli Creative Night Market, "Tiger Weiwei" will take you to a series of postal exhibition themes to promote consumer activities to mobilize Humen large complexes, merchants, and tourist attractions to dispatch, exposing more than 5 million times, Attract the general public and tourists from morning to night, watch the postal exhibition, visit the night market, tourist spot, and play "GOU" Humen.

During the post exhibition, the Humen government invested more than 1 million yuan in consumer activities, and the total consumption cost of merchants in the town was more than 10 million yuan, and preliminary statistics leveraged the social consumption of nearly 60 million yuan. Among them, "Humen" is a young cultural and creative market set by Humen. It integrates lighting night markets, clothing, art, music, dancing, cultural and creative, food, and small post exhibitions, attracting more than 120,000 people to check in, and enjoy the local trend. culture.

This post exhibition focuses on integrating the local cultural elements, highlighting the characteristics of Dongguan Humen's regional characteristics, and promoting rural revitalization with cultural self -confidence. The first is to launch modern Dongguan Humen History Postbook Book Fair. Exhibition of 120 precious postal documents such as e -mail, Lao Ming postcard, and letter of Humen in Humen, including Dongguan, including the Black Paste Stamp letter returning to Humen in 181 Humen's big and small tiger island landscape color bronze prints, Qing Dynasty Xiangshan Humen map, Qing Dynasty Taipingxu landscape color postcards, etc., truly reflect the major events and characters in the history of modern Humen, allow citizens to understand and learn the history of beacon, enhance nostalgia memory , Stimulate the enthusiasm of patriotism and love. The second is to inherit the non -heritage culture of Humen in Dongguan. Establish a cultural exhibition area to show the national, provincial and municipal -level non -heritage cultural projects such as wake -up lion, Kirin Dance, Cantonese opera, Mojiaquan, and Jiema Legend. Nearly 100 non -genetic inheritors and actors participated in the Chinese traditional cultural style. The third is to show the charm of Humen. Special "Humen" image booth shows the characteristics of Humen characteristic attractions, non -heritage culture, family culture, new era civilization practice achievements, Humen literary and historical series of books, and tourism cultural and creative products. At the same time, the post exhibition tourist bus is opened to redesign the appearance of the bus, launching special tourism routes, and helping the rural revitalization with cultural tourism.

Source | Yangcheng Evening News · Yangcheng School

Responsible editor | Zhu Jiale

School pair | He Qiyun

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