Real themes have risen rapidly, "Shanghai Story" boutique comes out

The Shanghai Press and Publication Bureau and Reading Group jointly released the "2022 Real theme Online Literature Development Trends Report" (hereinafter referred to as the "Report"). The "Report" shows that today's more than 230,000 writers are writing the story of the times. Under the concept of "in -depth life and rooting the people", reading has continued to increase its key support for realistic themes, and promotes writer training, resource promotion, essay contest, IP adaptation, etc.

Luo Xin

Surging news reporter

The growth of contemporary adolescents and culture is closely related to the Internet. According to the data released by the "2020 National Internet Use Research Report" released by the Communist Youth League Central Committee and the China Internet Information Center, the size of Chinese minor netizens is estimated to be 183 million, and the Internet penetration rate of minors reached 94.9%; even in the countryside in the countryside The proportion of minors' Internet access also reached 94.7%, which is almost consistent with the proportion of urban minors. The main reason is that the proportion of mobile Internet access among minor netizens is 92.7%.

The national survey of the research group of the Institute of Sociology of the Chinese Academy of Social Sciences also shows that teenagers often contact the Internet in the earlier growth period, and the aging trend of touching the Internet is becoming more obvious. Top 10.88%, 61.43%of teenagers who started to contact the Internet at the age of 6-10.

However, this mobile interconnection lifestyle also brings corresponding risks to young people, such as network addiction, cyber fraud, bad information infringement, etc., and even triggers young people's cross -track and deviation behaviors. Especially for adolescents who are in adolescence, self -awareness is germinating, but self -control is not enough, and it is easier to lose in the Internet world.

Network literacy has become an indispensable basic ability to live and work at present. The "Medium and Long -term Youth Development Plan (2016-2025)" proposes that network literacy education is widely carried out among the youth groups and guides youth science, law, civilization, and rational network. Young generations, especially young people, have been able to get in touch with the Internet since childhood. How to improve their network literacy and cultivate civilized and rational Internet habits are urgently needed research topics.

01

Network literacy as a "compulsory course"

Network literacy can be said to be a "compulsory course" in the information age. In simple terms, network literacy can be defined as the correct judgment and application of network knowledge and the effective use of network skills. Various countries generally attach importance to network literacy education. Usually within the framework of citizen education and consumer education, the content of education includes both network security and self -protection, and how to use new media and new technologies to obtain knowledge, thinking innovation, and service society. Realize technical empowerment.

In the past two years, the award -winning works account for more than half of the actual subject matter. Among the permanent collection of the National Library, the proportion of reality themes also reached 27.1%. Real theme works have become the main force in the online literature community. On September 1st, supported by the Shanghai Press and Publication Bureau and hosted by the Reading Group, the 6th realistic online literature essay contest (hereinafter referred to as the "contest") awards ceremony was held at the Shanghai Exhibition Center. Officially announced. Among them, the "Broken Era", which showed the rise of Chinese technology companies, won the prize of the "Breaking Waves", and won the first prize of "Shanghai Mortal Biography", which wrote an epic of ordinary life. After the awards, Wang Yayuan, deputy minister of the Propaganda Department of the Shanghai Municipal Party Committee, Ding Xiaoling, Director of the Internet Publishing Division, Hu Guoqiang, Chairman of the Shanghai Publishing Association, and Cheng Wu, CEO of the Reading Group, and Yang Chen, the editor -in -chief, jointly launched the seventh competition.

Picture of the starter of the launching ceremony

"Shanghai Mortal Biography" won the first prize

On this day, the Shanghai Press and Publication Bureau and Reading Group also jointly released the "2022 Real theme Online Literature Development Trends Report" (hereinafter referred to as the "Report"). The "Report" shows that today's more than 230,000 writers are writing the story of the times. Under the concept of "in -depth life and rooting the people", reading has continued to increase its key support for realistic themes, and promotes writer training, resource promotion, essay contest, IP adaptation, etc. Since the first contest in 2015, the seven -year compound growth rate of the reality of reading reached 37.2%, and the growth rate ranked second in the entire category (has surpassed traditional popular themes such as fantasy, history, and suspense), with a total of 60 million readers.

The sixth competition end

The surging news reporter learned that the sixth contest author was 29,152, an increase of 51.3%year -on -year; 34,804 entries, an increase of 65.1%year -on -year, and innovated a record.

Among them, the "Broken Wave Age" stood out and won the prize. This work describes the gongbi of ethnic technology companies from silence to the world, reflects the hardships and unstoppable roads of the rise of Chinese manufacturing. The writer's "Emotional Emotional Emotions" has been engaged in marketing in large high -tech companies, and has pioneered the market in Europe, Southeast Asia and India, witnessing the process of China's high -tech products overseas, which has also become the source of inspiration when she created. The first prize work "Shanghai Mortal Biography" is full of fireworks. The sketch of the Zhu family shows the development of the city in the past 30 years and the changes of the times. "Edition" "The World".

Another Shanghai background novel "Urban Fu Gequ" observes the real dilemma of urban family life from the perspective of women, and wrote the "Ode to Joy" of three ordinary women and won the second prize. Another second prize is the first work created by the well -known fantasy writer "Jing Yanxiao" transformed the real subject "Giant waves!" Giant waves! ", It tells the development story of the Greater Bay Area based on the construction of the Hong Kong -Zhuhai -Macao Bridge. In addition, there are 10 works such as "He Time", which shows the Dunhuang mural repair skills, "The Past Tea Past" by the tea merchants in northern Guangdong, and the "On the Earth of the Sun", which records Africa's aid in Africa, was evaluated. The winning prize. According to data from the Chinese Writers Association, in 2021, more than 270,000 new real -themed works were added nationwide, an increase of 27%year -on -year, and more than 1.3 million works. This new weather and reality online literature essay contests are inseparable. In 2015, with the support of the Shanghai Press and Publication Bureau, the Reading Group took the lead in the industry in the industry to open a new page of online literature development. The contest quickly became the incubation base of the online writer of realistic themes. Not only did the "Mermaid Second Generation", "Zhuomu Xian" and "Yishan Tor" and other famous platinum gods participated, but also attracted the transformation and creation of writers of other themes such as fantasy and history. And a large number of new authors enthusiastically participated. In July 2021, the second contest and other prizes, "The Great Power Heavy Industry", won the Fifth China Publishing Government Award Network Publication Award. This is the first time that online literature works have won the highest award in the field of publishing in my country.

In addition, there are "Love Letters to Mr. Mouse" and were evaluated by the Central Propaganda Department "2018 China Good Book" and "He Come from Warm Wind" and were selected into the National Press and Publication Agency in 2020 "Excellent Reality and History Online Literature Publishing Project" "Waiting for honor, they marked the rapid rise of real -themed online literature -have become an important carrier to write Chinese stories with affection.

It is worth noting that the "Shanghai Story" boutique has also become a highlight of the development of realistic themes. From the education of children in "Urban Fu Gequ", to the pension life in "Yutang Stay", to the new appearance of the old house in "Okra Old House" ... the Shanghai story in previous competitions has a thick The depth of the times also outlines the fresh section of ordinary citizens. As a heavy town and highlands of the domestic online literature industry, Shanghai has become an observation sample for many writers with its cultural characteristics and the rapid and diverse development appearance of the ancient and modern, compatible with China and foreign countries.

Previous competitions have been born with a number of outstanding realistic works such as "Shanghai Mortal Biography" and "Shanghai Burst", portrayed the image of many ordinary people, and also showed the city spirit of "Hai Naibaichuan, Pursuing excellence, enlightened, and modest".

The trend of youth is significant, and the live life scene with a wider life

In addition to the results of the competition, the "Report", which is based on the data of the competition, the platform of the reading group, and the industry's open materials, has also become the focus of the industry's attention. The "Report" strives to outline the basic appearance of real -themed online literature, showing the development trend of online literature of realistic themes.

It can be seen from the "Report" that the youthful trend of reality themes is very significant. The "post -90s" creators grew into the backbone of the middle, accounting for 43.5%. The year) is the best among them.

Echoing the youthfulness of the creative team, most readers of reality are young people. Among them, the "post -90s" accounted for 51.3%, and the "post -95s" and "post -00s" also love to see the real subject matter. These groups of generations Z accounted for about 40%of the overall readers.

With the youthfulness of the creative team and the reader group, the theme and narrative perspective of the work have also changed. From the perspective of focusing on the narrative of the home country to observing the relationship between the individual and the process of the times, "The village", "era" and "marriage" became the top 5 keywords on the reality of the reading platform.

In previous competitions, writers from 57 industries described 188 occupational images for readers, including both doctors, teachers, police, lawyers and other common occupations, as well as e -sports players, enlisted divisions, bamboo artists, game producers, etc. Relatively unpopular occupation. In particular, 43.9%of the winners of previous competitions have published novel works for the first time. For example, Linghu and Wuji, Li Mujiang, the winners of the previous competition, the new works of the two writers were shortlisted for the winning list again this year; today's special prize works "Breaking the Waves" and the winning prize "Police Detective", "Smart You Elite Elite Elite" ", Also the representative of" one book became famous ". "Online literature handed the initiative of the writing era to the witnesses and witnesses on the vast earth," Cheng Wu said that the creators from all walks of life extended the tentacles to the wide life scene, making online literature the creation of the times. Struggle with the people's most instant recorders.

Tell the story of Chinese, nearly 80 % of the award -winning works authorize IP development

In recent years, the popularity of film and television works such as "The World", "Heart House", and "Flowing Golden Years" have attracted much attention from the actual subject matter, and also made the downstream market more concerned about the web IP. The "Report" shows that nearly 80 % of the award -winning works have been authorized to develop in previous competitions. Among them, sound, publishing and film and television are the most popular IP development forms of TOP3. More than 30 % of the works have two or more IP authorizations, and many works have completed as many as five types of IP authorization. Taking the second contest and other prizes, "The Great Power Heavy Industry" as an example, it has been published, sound, and film and television authorization, including the audio drama playback volume exceeds 40 million. Taking the Reading Group as an example, in 2021, the number of actual theme works was developed by 300%year -on -year. In this contest, there are 5 award -winning works including "Director of the Central Director" and "Police Detective" authorized IP development. Among the previous award -winning works, a total of 13 authorized film and television development.

Industry insiders believe that the booming development of reality themes has reserved sufficient cultural potential energy for the downstream industry, which not only produces the IP linkage effect in the sense of the industrial chain, but also allows more users to see through multiple content forms to see continuous sources Good stories in China have achieved a win -win situation for economic and social benefits.

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