Rural tourism empowerment of "home in landscape"

The large -scale cultural tourism visits "Home in the Landscape" jointly produced by the Ministry of Culture and Tourism, the Ministry of Culture and Tourism, will be broadcast on CCTV every Saturday at 20:00 on August 27. Villages with beautiful mountains, beautiful water, and more beautiful love have achieved great changes through vigorous development of rural tourism, which makes people can't help but lament that the development of rural tourism has played an important role in promoting rural revitalization.

First of all, rural tourism makes the "home in the landscape" more beautiful. A good ecological environment is an important advantage and valuable wealth for the vast villages. Before rural tourism developed, the beauty of the countryside could only be "raised in the deep girlfriend." With the rapid development of rural tourism, more and more tourists have begun to discover the beauty of the countryside. At the same time, more and more villagers consciously combine ecological protection with rural tourism development, strengthen the ecological protection mechanism through rural tourism, and turn the tourism industry into an important window for showing the results of the construction of rural ecological civilization.

Taking Zhejiang Anji Yu Village as an example, through environmental improvement and development of tourism, the village has become a key village in rural tourism in the country from the 1990s and environmental pollution villages in the 1990s. Vividly interpret the unique role of tourism in rural beautification and development. Through the "golden rod" of rural tourism, the leap of green mountains and green mountains to Jinshan Yinshan can be realized.

In recent years, through the development of rural tourism, planning and implementing measures such as "greening" and "beautification", it has built rural construction into a beautiful home for ecological livable, prosperous and prosperous, and harmonious development. At the same time, in order to develop rural tourism, combined with rural revitalization infrastructure investment, the construction of centralized waste, comprehensive sewage treatment, sanitary toilet reform, village road hardening and other projects and village greening and beautification projects have been implemented. The "home" is becoming more and more beautiful under the promotion of rural tourism.

Secondly, rural tourism makes the "home in the landscape" richer. Industrial development is an important prerequisite for rural revitalization. Without industrial support for the development of rural economy, no industrial development has created more jobs, relying on national financial funds to invest to improve the rural environment, it is difficult for rural revitalization to continue. Because of this, the "prosperity of the industry" is the first one of the Cross Policy of the Rural Revitalization.

In view of the fact that it is difficult to achieve the prosperity of rural industries by agriculture and industry alone, and with China's industrialized social leap forward from the middle and late stages of industrialization, the central government is increasingly concerned about the important role of third industries, especially rural tourism in rural economic development. Since the 18th National Congress of the Communist Party of China, the scale of the rural tourism industry has continued to expand, and has injected endless industrial motivation into rural revitalization. In 2019, there were more than 3 billion rural tourism receptions across the country, and the total revenue of rural tourism reception reached 1.81 trillion yuan.

The development of rural tourism has found a new way out for the rural economy, and played a prominent role in helping farmers increase their income and get rich, especially poverty alleviation. Taking Guizhou Pingpo Village as an example, all of the villagers here are artists. Rural tourism has turned the "Pingpo Miao Farmers Painting" into a best -selling tourist product, adding a real income to villagers who love art. It is through the development of rural tourism that more and more "homes in landscapes" bid farewell to poverty and backwardness, and embarked on the road of getting rich.

Third, rural tourism makes "home in the mountains and rivers" more angry. Under the development model led by urbanization in the past, a large number of rural residents went to work in cities and towns. While solving the problem of employment in rural surplus labor, it also caused a large number of rural areas. With the advancement of technology, the number of employment in the investment of units has begun to decrease, and the employment positions provided by rural residents have become less and less. During the peak of urbanization, more than 8 million migrant workers entered the urban workers a year. By 2018, the number of migrant workers in the city decreased by 2.04 million compared with the previous year. It is foreseeable that the employment space provided by urban and towns will become smaller and smaller in the future. This requires new opportunities for employment and entrepreneurship of rural residents.

In recent years, the development of rural tourism has been in full swing. A large number of migrant workers have returned to their hometown, entrepreneurship, developing rural homestays, providing rural food, selling rural local products, and employment in rural tourism enterprises. Under the premise of not leaving the country, you have obtained development opportunities. The return of these returning farmers has also rejuvenated the countryside.

In addition, the developed areas of rural tourism even began to appear "anti -urbanization". Thousands of people who went to the countryside invested in rural investment and operating tourism to inject capital and intellectual resources into rural development. Taking Anhui Xidi Village as an example, because of the rapid development of rural tourism, more and more people have settled here, work and travel, and the simple small villages have a new vitality. It can be said that rural tourism has made "home in the mountains and rivers" no longer deserted, showing a scene of prosperity.

Finally, rural tourism makes "home in the mountains and rivers" more energetic. The development of rural tourism not only brings higher economic income, more jobs, and a more beautiful natural environment to the "home in the mountains and rivers", but also enhances the combat effectiveness and cohesion of rural grassroots party organizations.

The development of rural tourism provides a strong start of rural party organizations to lead rural revitalization. The healthy and orderly development of rural tourism has promoted the core leadership of rural grassroots party organizations to further consolidate, further improve policy propaganda, further strengthen policy enforcement, further enhance organizational mobilization, and further improve reform and development. Development provides an important political stage.

In the development of rural tourism, a group of outstanding operating experts, propaganda experts, craft talents, literary backbones, and management talents have emerged. These people entering the rural grass -roots party organizations will help stimulate the vitality of party organizations and improve the work of party organizations.In addition, the development of rural tourism can also provide villagers with realistic channels for participating in rural construction, which helps enhance the awareness of the owners of the villagers, enhance the enthusiasm of villagers to participate in rural governance, enhance the force of rural autonomous organizations, and then promote the revitalization of rural autonomous organizations.For example, the combination of the party building with culture, tourism, and rich people in Jiangsu, and transformed from small villages in the past to key villages in rural tourism from the past poor and backward small villages.

Rural tourism has provided an important opportunity for the reform of the rural system and the revitalization of the organization, promoted the improvement of the institutional mechanism, and made more "home in the landscape" full of continuous development vitality.

(Author: Zeng Bowei; Unit: Beijing United University Travel Institute; Editor: Yang Shuo)

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