CITIC Tongshu X McDonald's: Establish a "Parent -Child Reading Day" to promote the reading of the whole people

On June 19, CITIC Children's Book and McDonald's announced the launch of public welfare strategic cooperation.

With the popularization of the reading of our country, the public has become more and more clearly feel the importance of "reading from children". As a brand that is widely loved by children and children, CITIC Tongshu and McDonald's jointly promote the popularization of parent -child reading concepts in the public, create a "parent -child reading day", and promote family parent -child interaction through offline parent -child reading club activities, and cultivate children's reading interest. At the same time, a selection list is recommended on the McDonald's Mini Program. Users can buy books at a low price for book -purchase coupons through McDonald's points.

On the same day, the two sides held a "Parent -Child Reading Club" public welfare cooperation conference at the Xintianhe Road Branch of McDonald's.

During the press conference, the leaders of both parties highly affirmed the public welfare cooperation through the video of the video. Among them, Chen Wei, general manager of CITIC Publishing Group, mentioned in the video: "As a publisher, he is responsible and hopes to make more and more children fall in love with reading through the efforts of both parties."

After the press conference, CITIC Tongshu and Yibezi read two parent -child reading clubs to the family who came to the scene. On June 19th, it was Father's Day. CITIC Children's Book prepared the theme picture book "Following Dad to Travel with Dad" related to Father's Day. The lecturer of Yibei's reading shared the picture book story with the parents and children.

"Following Dad to Travel" is one of the picture book sets of CITIC Children's Book "Master Picture Book Garden · You Books". It tells the father of his father with the children, witnessing the countless beauty of the forest, and discovered a lot Trace of small animals. They explore and record together, climb the hillside together, walk through the river, pass through the waterfall ... full of patience and guide the children.

The audience at the scene was immersed in the sharing of the teacher and also actively participated in interactive games. After the sharing of the activity, many parents and children gave a high evaluation of the event and said that if they had the opportunity to want to come to participate again. In addition, McDonald's stores in 6 cities in Tianjin, Changsha, Nanjing, Fuzhou, Suzhou, and Zibo also held the parent -child reading club of "Following Dad to Travel" with the support of Yibei's reading.

In the future, CITIC Children's Book will plan parent -child reading in different themes monthly in many McDonald's stores across the country. I believe that with the unremitting efforts of all parties, more and more families will accept the philosophy of reading, and read with children in warmth and happiness together to cultivate more harmonious parent -child relationships.

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