Huaihua City Hongjiang Ancient Mall -Passion "Night Banquet" Night and Night "Fire", the prosperity of the past reappeared today

【District Business Card】

"One burden and an umbrella, ran to Hongjiang as a boss." Hongjiang Ancient Mall in Hongjiang District, Huaihua City is a national 4A -level scenic spot. There are more than 380 ancient buildings in the Ming, Qing, and the Republic of China. Its large scale, magnificent male, architectural strangeness, and good preservation are rare in China.

In recent years, the ancient mall of Hongjiang has continuously enriched the cultural travel format, and created the "night economy" industry chain of the business theme. The night travel space is bright and dazzling. The night entertainment products are wonderful. Recently, Hongjiang Ancient Mall in Huaihua City was selected as a national night culture and tourism consumption agglomeration area.

On the evening of September 7, 2021, tourists played in the ancient mall of Hongjiang City, Huaihua City. Photo by Tian Wenguo

【District Experience】

This year's summer is extremely hot. Every night, the "heat" of the ancient mall of Hongjiang does not decrease at all. Come here to enjoy the endless stream of tourists, enjoying night scenes, and buying goods.

It is like a rich cultural "night banquet", which has attracted more than 300,000 tourists since summer.

"Tung Oil Flower" immersed night tour to ignite the passion of the ancient mall

"Tong oil, flower fragrance, river water, and long ..." At 8 pm on August 26, the theme song "Tung Oil Flower" of the TV series "One Generation Hong Shang" performed passionately in the "Yanyu Hongjiang" block of the ancient mall of Hongjiang. The prelude to the immersive night tour of "Tong oil flowers".

On the ancient street, the original ecological scenarios "Yan Rain Hongjiang", the scenario performance "One Generation Hong Shang", the dance "Tong oil flowers", and the singing "Qijiang" and other special programs one by one, "ignited" the passion of the entire ancient city. The performances in series along the street are greatly sought after by tourists. Although wearing a mask, the passion of the guests does not decrease, and cheers and applause have risen.

"The performance is very new, and the various programs are lively and wonderful. This time, I came here to feel the nightlife of the ancient mall of Hongjiang.

According to Yu Fang, the person in charge of the scenic spot of Hongjiang Ancient Mall, the night view of the night scenes created by cultural and creative lights is brightened. In full period, the ancient city and ancient charm are fully displayed. It's right.

The "Tung Oil Blossom" immersed night tour shows Tong oil as a clue, organically combining the night scenery and creative lights in the scenic area, the intangible cultural heritage "Lishui" and other organic combinations. Visitors are immersed in it, understand the history of Hongjiang, experience the Hongjiang commercial culture And the national business of the ethnic business of the ancient mall of Hongjiang.

Zhou Yingfu, a tourist from Changsha, said with emotion: "The ancient Hongjiang Ancient Mall under the night is full of lights, walking in the ancient city, step by step, the light and gorgeousness, it is an ideal place for summer play."

Chen Yanlan, the person in charge of Hongjiang District Cultural Tourism and Broadcasting Bureau, introduced that Hongjiang Ancient Mall carried out a wealth of tide -playing ancient cities, Chaowa Night Market, etc. The coolness of the night was coming, attracting a large number of tourists to come to play, and the one -bedroom of a folk hotel was difficult to find.

Along the river pier, the bars and supper shop are overnight

In the ancient mall of Hongjiang, the bars and supper shop along the river are popular.

Nighty Bar is located in the core area of ​​the night economy of the ancient mall of Hongjiang. Whenever night falls, tourists will go to the bar one after another to relax themselves. As soon as you enter the door of the bar, you can hear the singing voice.

Guo Shenshen, director of the marketing director of the Night Bar Bar, told reporters that there are more than 10 bars in the ancient mall of Hongjiang, and the more night, the more you are. The guests in the store often burst.

"The most tide and the best" food street is crowded, smoke ice cream, net red brushed hot dogs, spicy crayfish and other net red food are dazzling.

Late at night, the cool breeze blows the entire ancient mall. The reporter came to the Liaojia Wharf Star Star Light Shop on the bank of Wu Shui River. There were more than 10 tables outside, and the table was full. The guests drank beer and Bian Pin Hongjiang Blood Duck, laughing and laughing.

The boss Liao Tiecheng introduced that the supper shop in the ancient mall of Hongjiang basically has its own characteristics. It will not be eaten for a week in the ancient mall. His shop is a supper for Hongjiang Blood Baba and the "Gangbang". It is open every night until 3 am the next day, and about 50 blood ducks can be sold every night.

Standing on the banks of the Wushui River, watching the tourists coming and going, as if the "Lishui" rang beside the ears, reminiscent of the ballads here: "Hankou Thousands of Pigs and Hundred Sheeps, Wanpan Mi, is not as good as the Hongjiang River plow head. Mouth. "" Yanyu Hongjiang "'s former prosperity is now reproduced.

Hongjiang Blood Duck, Xuefeng Bone Chicken and other specialty products are popular

On the evening of August 26, at the entrance of the tourist reception center of the Hongjiang Ancient Mall, Qu Yu Tian, ​​the head of the flagship store of "Recalling the Hongjiang" and Huang Jialing, was doing live broadcast to sell Xuefeng black bone chicken, Jinqiu pear, lard cake and other agricultural special product. Many tourists watch or go to the flagship store to buy products next to them.

Entering the shop, the agricultural special products are full of. Sales showcases are full of agricultural specialty products such as Xuefeng black bone sauce chicken, tea oil, tea, walnut wine, sweet sauce, grapefruit cake, lard cake, Hongfu Hong ginger, and fragrant rice. The employees in the store are too busy.

"The business at night is better than the day." Qu Yu Tian said that the store opened in October last year. I thought it would be affected by the epidemic. I did not expect the "night economy" to be popular. In addition, the business was good. So far, more than 8 million agricultural products have been sold online and offline.

It is understood that the most popular product of the flagship store of "Yi Hongjiang" is the sauce chicken made of Xuefeng black bone chicken.Hongjiang Ancient Mall launched the "August Tiantianle" activity. A sauce chicken in the store only costs 98 yuan to home, which is very popular with tourists."A drama with fire and a city." Qu Yu Tian said. After watching the TV series "A Generation Hong Shang", many tourists will bring a Hongjiang blood duck and a few bottles of Hongjiang sweet sauce when they go to the ancient mall.(Hunan Daily All -Media Reporter Xiao Jun Zhao Zhigao Correspondent Yuan Chunhua Huang Jianping)

Tip

Food: Hongjiang Blood Duck, Hongjiang Xuefeng black bone chicken, Hongjiang sweet sauce, Hongjiang jujube, Hongjiang sausage, Hongjiang five -flowering bacon, grapefruit sugar, berry sugar, lard cake, sesame strip, honey grapefruit tea, etc.

Specialty store: Recalling the flagship store of Hongjiang.

Internet celebrity supper shop: Liaojia Wharf Star Light.

[Edit: Lu Wei intern Tang Jiajun]

[Source: Hunan Daily · New Hunan Client]

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