Amazon sponsor Tiktok online reading club

A few days ago, Amazon announced the sponsors of the Tiktok Reading Club to link more readers with books and share reading experience and fun. In mid -July, Tiktok, a short video platform, announced the launch of the Book Club (Book Club) to invite readers from all over the world to participate in reading activities.

This sponsor of Tiktok's reading club is a branch of Amazon's "waiting for reading". In order to encourage users to share their love for reading through TIKTOK, Amazon has created free custom reading emoji and stickers. Users can search @AMAZONBOOKS in the TIKTOK "sticker" function to obtain new reading emoji. In addition, more specific sponsorship is to be announced in Amazon.

Amazon Book British manager Lisa Demal said that the Tiktok Reading Club is full of love for reading, and the company is happy to provide support.

Mashable said that Amazon's attention to the TIKTOK Reading Club is a "strong progress" because Tiktok has received extensive attention in the book publishing industry.

Before the official reading club was launched, there were already users on Tiktok who spontaneously created a topic of books #Booktok. This is a user community about books and reading. The book love book publishing book punch, recommendation, review and other content under the topic. As of now, the number of views of the topic related videos has reached nearly 73 billion times.

Booktok is not only one of the most active communities on TIKTOK, but also has a huge impact on the physical book sales industry. The New York Times quoted Bookscan, a Bookscan of the American Book Publishing Industry, said that in 2021, BookTok helped the author sell 20 million books, becoming a veritable "best -selling book artifact".

Earlier, 70 "Gen Z" TIKTOK creators announced the suspension of all cooperation with Amazon, including the closure of e -commerce stores and the new partnership with the platform to show support for Amazon Trade Unions. It is generally believed that Amazon sponsor the TIKTOK online reading club is likely to improve the corporate image in the minds of "Gen Z".

Edit: Liu Liyuan

Editor in charge: He Yi

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