Zhejiang's first "24 -hour museum": Create "Night of Telling Stories"

On the day of working day, from 10:30 am to 24:00 am, the weekend will be open 24 hours a day ... In early June, the "24 -hour museum" created by Zhejiang Natural Museum opened in Hangzhou. This is the first and the first state -owned museum in Zhejiang Province, which is the first of the country. It is reported that the "24 -hour museum" opens 2,500 appointments every day. As of mid -August, the museum had 112,000 audiences.

There is both "locality" and more digitalization

At 7 pm on August 16th, I walked out of the West Lake Cultural Plaza subway station in the center of Hangzhou. Not far away, I saw the "24 Hour Museum". A warm -colored light box was parked at the entrance of the museum. A orange owl was parked on the light box, wearing a pair of glasses like "24", symbolizing the stage of the "24 -hour museum" at night. By scanning the QR code to visit, adults and children easily entered the exhibition hall.

Zhejiang Natural Museum has a total of 87,000 square meters. Among them, the permanent exhibition hall of the Hangzhou Pavilion in the hospital is 9,000 square meters. The "24 -hour museum" is a relatively independent small museum separated by the 300 -square -meter facade house of the Hangzhou Pavilion of the Academy. Although the area is small, there is a lot of world in the "24 -hour museum". The design of the museum emphasizes "locality". From the 270,000 collections of the Zhejiang Nature Museum, more than 300 animals, plants, and mineral specimens appeared in Zhejiang, and planned to update some exhibits from a large number of collections every quarter to update some exhibits. Essence

It is reported that the "24 Hour Museum" uses the "Yuan Universe" virtual technology to play more than 100 classic exhibitions in the past to enable the museum's 280,000 exhibits to achieve digital presentation; A variety of display techniques such as installations, physical interactive games, diverse research activities, and promoting the close connection between museum courses and scientific courses. The "24 Hour Museum" also gives full play to the advantages of collections and exhibitions, and in accordance with the different stages and needs of school education, strive to stimulate young people's curiosity and exploration of nature, analyze the mystery and excitement of nature around them, enhance the enhancement Scientific interest, innovation consciousness and innovation ability. The "Yuan Cosmic theater" in the museum can not only show all the collections, but also connect with the natural museums in the United States, Europe, Japan and other places. "The area of ​​physical space is limited, and digital technology can turn this small museum into infinity." Yan Hongming, the dean of Zhejiang Natural Museum, said that the exhibition hall really achieved "the museum is not out of the museum and views the world."

I have seen both physical exhibitions, but also learned new knowledge

In the past, entering the museum was the "watch" exhibition, and the specimen was placed in the window showcase. Now, with the development of the cultural digitalization of Zhejiang, it has further broke through the limitation of time and space, and provides more possibilities for creating a "night of telling stories". In the "24 -hour museum", digital means can be seen everywhere -sweep the VR experience QR code on the exhibition sign, two dinosaurs unearthed in Zhejiang -the rooftop Dragon and Yunyun Jialong became the "welcomer" ; Press the buttons under the bird specimen on the showcase, you can hear the pleasant tweet; after drawing the stick to the fish, scan the fish with the AR (augmented reality) device, the fish is light flowing on the projection curtain; in the camera; in the camera; in the camera; Scan the plant painting board, the flower on the screen of the VR (virtual reality) screen is lively.

"Around 10:30 in the morning, from 7 to 8 pm is the peak period of the highest traffic flow. If you just catch up, I am afraid that you will have to line up in the museum." The staff in the museum said. Popular, open 24 hours on weekends, and the latest audience is nearly 3 am, and the earliest came to the earliest after 8 am. Some parents brought their children to visit after get off work, and some primary and secondary school students wearing school uniforms after school to participate in the event ... In the "24 Hour Museum" that night, dozens of audiences have seen specimens and knowledge in the museum, participating in research Activity. There is also a reading space in the corner of the museum. The audience can read related books on the bookcase, and then order a drink to learn.

There are both "cultural flavor" and "fireworks"

Every exhibit is a story. A museum is a culture. As a physical public institution that is collected and displayed, the museum can also reflect the spiritual and cultural thickness of a city. "In the past, we often received calls from tourists, saying that they were busy to enjoy the beauty during the day, and wanted to take the children to visit the museum at night. Peak needs. "Yan Hongming said that extending the opening time of the museum not only enriches the spiritual and cultural life of the local citizens, but also facilitates foreign tourists to share new cultural space and new experience.

In the evening, the popularity continued to increase. The "24 Hour Museum" is expected to become a new landmark of Hangzhou and even Zhejiang's cultural nightlife, and promote the further development of the night economy. The colorful cultural activities have been carried out one after another, which has made the entire neighborhood a lot of lively. According to statistics, for more than two months, the WeChat public account of "Zhejiang Natural Museum" has "increased powder" by 170,000. At present, the entire operation and management team of the "24 Hour Museum" consists of 9 full -time personnel, and 2 part -time personnel have been added in the summer. Class to ensure "wonderful and not snoring".

"While innovation, we should adhere to the principle of seeking truth from facts." In the face of how to balance operations and gather popularity, Yan Hongming admits: "After 3 months of trial operation, we will also adjust the open time based on the accumulated data."In Yan Hongming's opinion, the "24 -hour museum" is a bold attempt. It is a reform and innovation that crosses the river with stones. It is hoped that Zhejiang Natural Museum can solve problems, improve, improve, and expand.The museum "truly becomes an important place for the majority of elderly people to learn, visit, leisure, and entertainment. It has made a new way for the reform and innovation of museums in the province and the whole country to provide Zhejiang models.(Photo by Zhou Chuanren, "24 -hour museum" in the text of the text)

August 31, 2022 "China Culture News"

The second edition published a special report

"Zhejiang's First" 24 Hour Museum ": Create" Nights that tells stories "

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Editor -in -chief: Chen Xiaoyue

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