"China in the classics", innovative interpretation allows "classics to live"

In recent years, my country's cultural programs have developed strongly, such as "Chinese Poetry Conference", "Readers of Lang", "National Treasure", etc. These programs have spread Chinese history and culture through the form of TV media. The cultural program "China in the classics" jointly launched by CCTV Comprehensive Channel and CCTV CCTV CCTV and CCTV CCTV premiere on February 12, 2021 premiered on the CCTV Comprehensive Channel for a total of 11 issues. The show was served as contemporary scholars, Wang Jianing was the host of the show, and Tian Qinxin served as the artistic director. The program is "cut into the mouth" that the "classics" circulating through the ages in China. Relying on the Chinese outstanding cultural classics to tell the Chinese story, through the form of an innovative stage interpretation, the obscure and difficult books are presented to the public with visual vivid images and letting writing The text in the classics "lives", and the Chinese story, Chinese culture, and Chinese spirit contained in diversified display and dissemination of the classics.

Chinese Story "New Drama Stage"

"China in the Classics" is innovative through the drama stage across time and space, multi -stage, and multi -field innovation. Through the dramatic structure and film and television expression, the cross -interacting three -dimensional interpretation of the Chinese classics stories between the stage is The Chinese story in the Chinese story can be visually visualized, allowing the audience to have emotional resonance in the immersive audiovisual experience. It has become the constructor of Chinese history in the ancient and modern, universal memory, and spiritual communication. Chinese culture.

1. Cross -time and space ancient and modern dialogue

The "China in the Classics" program group invited well -known directors Song Cheng and Shao Yan to take the guidance of film and television. Tian Qinxin, the dean of the National Theater of China, served as the artistic director, the actor and film and television actor of the Chinese talks theater. The program exerts the imagination of art, and uses the assumption characteristics of the drama, the free conversion of the stage space, the ancient and modern intercourse of time and space, and the switching of the relationship between viewing.

On the one hand, the program allows contemporary scholars to meet the classics and meet historical figures and conduct dialogues through time and space. For example, the first episode of "China in the classics", contemporary scholars Sabenin and ancient describers Fu Sheng had a dialogue across ancient and modern. Among them, Sabenin asked: "What is Huaxia integrated?" Fu Sheng replied: "Since ancient times, it has been one." This drama scene of the ancient and modern dialogue made the audience surging, and the audience behind the screen was excited. The interpretation of the show enables Chinese children to look back at the millennium years, feel the interaction between the earth of the Chinese nation and Chinese cultural ideas, and feel the national feelings flowing in the blood of Chinese children.

On the other hand, the program allows historical figures in the classics to witness the achievements of cultural heritage and contemporary civilization through time and time. For example, the first episode Fusheng followed the contemporary scholar Sabenin to the current library to watch contemporary children recitation "Shang Shu"; the second episode of Song Yingxing went to Yuan Longping's hybrid rice experiment field to witness the scientific and technological achievements of contemporary agriculture; Benin also led Sima Qian to know the grandson Yang Hui, the Eastern Han historians Biao Biao, and the author of "Han Shu", who wrote "Historical Records", and others, and introduced the spread of "Historical Records" to the elderly Sima Qian in later generations.

The program connects the past, present, and future in the form of "ancient and modern dialogue" to establish a conversation between programs and history and culture, so that the audience shares emotions and perception together with classics, so as to open up the obstacles of the ancient books and the contemporary public, let China let China Culture has achieved creative transformation and innovative development through ancient and modern exchanges.

2. Multi -stage immersion experience

The drama interpretation stage of "China in the Classics" is divided into four performance areas: the stage 1 is the main stage, responsible for the interpretation and restoration of the main historical stories and scenes in the classics; It is divided into two floors, responsible for the interpretation of ancient and modern stories related to classics. The three stages are connected to the road, and the martyrdom is also the performance area. In the words of artistic director Tian Qinxin: "Such stage design can not only realize a new creative concept of cross -space -time dialogue, but also bring an immersive viewing experience to the audience." At the same time Historical figures, restoration of historical scenes, reproducing historical atmosphere and context, showing the origin of the birth and circulation and inheritance of classic books in the millennium history. "This recovery of material reality based on modern technology is the extension of the video theory of the image. It can better structure the relationship between history and contemporary, and make up for the shortcomings of the absence of the scene."

Not only that, the stage also sets up real scene props to create a film and television performance space. It uses light conversion stage to achieve multiple stage cross performances, breaking the boundaries of the space, and allowing the audience to follow the conversion of interpretation space. Of course, the wonderful interpretation of the actor in "China in the classics" is also a highlight of the story. The actors carefully studied the characteristics and personality of the characters, and realized the character's thoughts and emotions, so that the audience was shocked by the actor's strong feelings and tears, so as to obtain an immersive experience.

3. Multi -field three -dimensional presentation

The field theory means that every action of a person is affected by the field of action, and the field is not a single referring to the physical environment, and it also includes the behavior of others and many factors connected to it. In "China in the Classics", through different fields such as theater, conversation, film and television field, etc., it shows the bits and pieces of the scenes and behind the scenes, allowing three -dimensional interaction dialogue in different fields, so that the narrative of the classic story is more three -dimensionalized , Perfect and vivid.

The first part of the show is attracted to the story of the story related to the drama interpretation; the second part, the expert reading will lead the audience to interpret the background, connotation, and meaning of the classics; the third part, the creators and the actor guests read aloud at the classics reading meeting together. And interpret the classics, tell the background of the show, present the process of creative, allow the audience to understand the classics stories in depth, and deepen the understanding of the program works; part of the fourth part, the characters in contemporary scholars and the characters in the classics appear together on the stage, and interpret the ancient and modern times. The stories of a three -dimensional narrative classics give the story a new era significance. Chinese culture "New Model of Diversified Communication"

The most important reason why the Chinese nation can stand in the forest of the world is inseparable from the long -term and long -term Chinese culture. In ancient times, Chinese culture was spread through the form of "classics" text books. However, due to the different cultural foundations and acceptance methods of the audience, this traditional text communication method has its own limitations. Nowadays, with the continuous development of media and information technology, the era of new media is approaching, and the new media has been in time, openness, personality, massiveness, massiveness, convenient retrieval, integration of low -cost, and low -cost global dissemination. The characteristics of sex, the form of image presentation can make the abstract culture more vivid and can meet the multicultural needs of the audience. In addition, with the development of new media, cultural communication also spreads from traditional media, such as broadcasting, movies, television to more three -dimensional, diverse, interactive, and innovative new media communication stage. In the new media era, it not only emerged as artificial intelligence, 5G broadband, big data and other technologies, but also an era of coexistence of television media, online media, and social media. The integration of technology and media provides a variety of communication channels for culture.

1. Cross -screen communication: multi -screen interactive fusion channel

"China in the Classics" uses the "TV+New Media" online and offline new media communication and integration channels to spread the classic culture and Chinese stories. Through the release of different platforms, the program realizes the multi -screen combination of screens such as TV, computer, mobile phone, tablet and other screens during the spread, so that the audience can watch the program freely regardless of time, place, and fields. The show has received great attention on the major media websites and social networking sites as soon as it was launched, and quickly appeared on Weibo's hot search list; netizens' perceptions on Douban; research and analysis on station B. The story of the "classics" sources, such as the Biography of Fusheng, the Song family brothers went to Beijing to rush the exam, Sima Qian to endure the burden of humiliation. Many popular discussions related to the show have been produced on the new media platform, and they have also been recovered by many netizens. For example, a netizen said: "Really tears, home country! Not only does it interpret the historical records, but also makes me feel that it is not easy for the family to inherit Chinese culture. It is really great!" At the same time, the long video of "China in the classics" is still being. Netizens edited them into micro -videos by themselves and were published on social media platforms such as WeChat public accounts and Douyin. They have received praise, comments and reposts from countless netizens to form secondary communication. Xu Wenguang, deputy director of CCTV Channel, used "public opinion to burst" to describe the response of the people. "China in the Classics" allowed the classics to get out of Guzhai and the research room, from the niche to the public, and became a phenomenal cultural communication program.

"China in the Classics" can be supported by the audience in the integration of multi -screen interaction and reposting. Different smart terminals acquire information. Currently, users no longer like long videos, and they are more preferred to watch short videos and micro -video forms of the development direction of online video. The "Drama+Film and Television+Cultural Interview" of the show innovative, the interpretation of the story and the story of the stories also gives the story to be divided into short videos to release the advantage, which meets the difficulty of watching the audience to watch long videos and enhanced the program of the program. Instant browsing and acquisition. On the other hand, it is also because the show meets the cultural needs of the audience, and people are willing to forward, promote and share themselves. Based on the ecosystem of multi -screen sharing and multi -platform reposting, the publisher and the receiver of the information conduct interactive exchanges through the media platform. "China in the classics" expanded the culture of classics and promotion through online and offline publicity and promotion of netizens. The communication and influence of traditional Chinese culture.

In the new media era, "China in the Classics" uses an innovative cross -screen communication method and the program is "zero to complete". Through multiple scenes and multiple stages, a classic is described. , Meet the needs of the audience; the program "turns into zero", through multiple incisions, allows the content of the program to spread and translate in the audience, and achieve the mass communication of cross -circle layers in a short time, reaching TV, network, and social multi -media platforms. The maximum communication effect.

2. Word of mouth spread: UGC drives cultural IP

UGC (User Generated Content) is the user -generated content, which refers to all text, pictures, audio, video and other content created by users on the Internet. It is an emerging network information that has emerged on the basis of Web2.0 technology. Resource creation mode. Due to the extensiveness and rapidness of new media spread, word -of -mouth communication during the new media period has overcome the time and space restrictions of the traditional media period, and the influence of UGC word of mouth spread is increasing.

"China in the Classics" has collected content on Weibo and social video websites to drive the reputation of the show. On Weibo, the official Weibo of the show launched#If Qu Yuan witnessed today China Aerospace#,#天 在 在 在 在 在 无 垠#,#在 在 在 在 在#,#在 在 在 在 在 在#,#在 在 粽 粽In the Tang Dynasty, it became the main protagonist#and other theme activities ... This UGC content solicitation method has stimulated the enthusiasm of the audience and formed a good feedback and interaction. On the Internet video end, "China in the Classics" joint video website sharing content, using the UGC barrage of the video website to drive the reputation of the audience. In recent years, video websites have become the main way for people to watch programs with their own massive inventory, convenient carrying, and multi -party interaction, and further diverting traditional ratings. According to a report released by the China Internet Network Information Center, my country's network video industry Matthew effect is prominent, and users, content, and traffic are concentrated on the three major platforms of Tencent Video, iQiyi, and Youku. Ninety percent. Since the broadcast of "China in the Classics", it has cooperated with the three major video websites of Tencent Video, Youku, and iQiyi and the B station B. Opinions make up for the shortcomings of the unidirectional spread of TV media. As the strongest station B station in China, "China in the Classics" attaches great importance to it. The official account of uploading the program at station B has narrowed the distance between the program and the young people. Heat.

3. Value communication: emotional energy interpretation of the Chinese spirit

As we all know, the classics are the carrier of Chinese culture. The connotation of the classics is Chinese wisdom, transmitting Chinese emotions, inheriting Chinese value and Chinese spirit. In the new era, in order to rejuvenate the traditional Chinese warmth, the protection and research of classics is very important. This not only requires the hard work of ancient books workers, but also the spread of the public and the media. The protection and inheritance of Chinese classics requires the joint efforts of all Chinese descendants.

"China in the classics" uses "drama performance+film and television interpretation+cultural interview", and outputs emotional energy to the audience through the emotional revealing of the actors and the audience to interpret the Chinese spirit. As we all know, the core of emotions lies in the truth, including the true and true form and the core of the core. A program that has both the true and true emotions of the kernel can make the audience transform it into a stable emotional energy through empathy and emotional effects. Specifically, through augmented reality, virtual reality and other means, you can shape the sense of presence of "personal presentation" to realize the authenticity of the form. In the emotional experience of the show, to realize the real kernel. With the interpretation of drama stories in "China in the Classics", the interpretation of the expert reading meeting and the reading meeting of the experts, so that the Chinese wisdom, Chinese spirit, and Chinese value in Chinese classics can be visualized, stories, and intuitive. Tracing the inheritance of ancient books, telling the story of ancient books, so that contemporary people can see the ancient writer and bivilers' forgetfulness in the long river of history, so that more audiences can feel through the show with strong infectiousness and vitality. The vastness of the Chinese civilization, the precious inheritance of the Chinese spirit, and the inheritance of traditional Chinese culture.

Culture is the soul of a country. The historical development of China's five thousand years has made it have a deep cultural accumulation and cultural influence. The cultural self -confidence of a nation originated from the people's understanding and recognition of traditional culture. "China in the Classics" digs the innovative expressive space of Chinese cultural genes from the excellent traditional culture of China, and uses the form of "drama performance+film and television interpretation+cultural interviews", and has achieved the creative transformation and innovative nature of Chinese traditional culture with diversified communication. Development, rising cultural resonance and emotional resonance to spiritual resonance can be described as integrating ideological, artistic and ornamental. The program "lives" the classics, gives the audience a clearer understanding of the classics, and has a deeper understanding of history, thereby enhancing their national pride and cultural self -confidence.

About the author: Liu Wei, an associate professor of Sichuan Media Institute, is engaged in film and television art research.

Editor -in -chief: Li Yang

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