Tianfu Tourism County Tour | Liu Gang: Build a "circle of friends" in the cultural tourism in the region

Author:Cultural Tourism China Time:2022.08.30

Since creating a famous county in Chenggong Tianfu, in order to improve the construction of famous counties and deepen the achievements of the creation of work, the city has further optimized and adjusted the adjustment mechanism, and formulated the "Three -year Action Plan for the Building of Famous County in Tianfu Tourism (2022— 2022— 2024) ", integrate the towns and street projects, policies, and funds of various departments, and take multiple measures to expand comprehensive benefits, build characteristic brands, promote industrial development, and enhance the service environment. From January to June 2022, the comprehensive revenue of Tourism Tourism was 5.48 billion yuan, an increase of 7.05%year-on-year.

Recently, the "Tianfu Travel Famous County Tour" centralized publicity and reporting activities organized by the Sichuan Provincial Department of Culture and Tourism walked into the city. Cultural tourism planning was introduced.

ask

In the context of stabilizing economic growth and promotion, how does the city promote the development of the cultural tourism industry?

Answer: The cultural tourism industry is one of the important industries. 邛崃邛崃 has always attached importance to the development of cultural tourism, especially when facing the influence of the epidemic and downward pressure on the economy, we will develop the cultural tourism industry as an important starting point for boosting consumption and stable economic growth. Promote gathering people and pulling consumption. In the first half of this year, the comprehensive revenue of Tourism was 5.48 billion yuan, an increase of 7%against the trend. Focusing on the "three chains":

The first is to grasp the policy insurance chain. In response to the characteristics of the development of Cultural Tourism, policies such as promoting the integration and development of cultural tourism and the development of the homestay industry have been formulated. In particular, focusing on stable economic growth, the "Policies and Measures for the Healthy Development of the Healthy Development of Market Projects to Promote Economic Growth" are introduced. The cultural tourism industry has boosted an immediate role. At the same time, more than 20 tourism market subjects were actively helping to get the subsidy funds of higher -level subsidy funds such as epidemic prevention and control subsidies, project training subsidies, etc.

The second is to grasp the strong project. Since obtaining the famous county tourist county, we have released a list of opportunities for the city, planning packaging and packaging of 14 key projects in the Qianzheng District (Phase I) project in the Sichuan section of the Long March National Cultural Park, and introduced it. Five key cultural tourism projects with a total investment of about 2.13 billion yuan in the total investment of the Sichuan Red Army Long March Digital Exhibition Hall, the Gymnasium of the Gymnasium and the swimming pool of the Sichuan Red Army Long March The construction of 11 major cultural and tourism projects such as the project, Chengdu Linyu Cultural Bo Creative Industry Demonstration Zone Exhibition Center, Cultural and Creative District, Tianfu Honggu Geng Reading Taoyuan and other projects have been presented.

The third is to grasp the brand's solid chain. We have continuously enriched the supply of product supply and enhanced cultural tourism brands. New cultural tourism such as Fenghuanghuang Park, Ji Jinshu, and Johor Bahru Book House was completed and operated. The unveiling battle of the Sichuan area of the league and the construction of the strong chain investment promotion of the strong chain of the Chengdu Cultural Tourism Industry Construction Circle. In our city, the city was awarded the top 100 counties in the county's county tourism in 2022, and the brand -name brands continued to improve.

ask

Since the successful creation of Tianfu tourism counties, what are the good practices in improving cultural tourism identification and promoting the transformation of characteristic resources?

Answer: The requirements of the benchmark for Sichuan Sichuan's "do, call, and polish the golden signboard of the famous county in Tianfu". In development, fully release the value of the ecological and humanistic industry.

On the one hand, the three cultural business cards of Wenjun, Qianyao, and Lintong Ancient City were created to enhance the display of humanistic. Give full play to the unique business card effects of Zhuo Wenjun and Sima Xiangru, "Knowing One City because of one person", carry out the creation of "streets and alleys+wine restaurants", organize Wenjun culture seasons and other activities, integrate the interpretation of "Wen Jun Dang Dang, Xiang Ru Duraius, Rich Poly Rolling, "Instrument" allusions, Claim Liang Wenjun cultural business card. Taking the opportunity of the establishment of the National Grand Site Park as an opportunity to create a national large site park, it continues to promote the inheritance of cultural heritage such as porcelain and porcelain tires, and the cultural business card of the Liangliang Kiln. Relying on the historical space such as "Fang, Lane, Tower, Well, Kiln" in the ancient city of Lintong, promote organic renewal of Wenmaifang, Xingxian Street, Huilan Tower and other areas to present a new tourism format of ancient and modern dialogue. business card.

On the other hand, create the "Two Rivers and One Sea" essence of Bai Mo River, Wenjing River, and Western Sichuan to enhance ecological conversion. On the basis of doing a good job of environmental protection and ecological governance, we will focus on promoting the ecological value conversion of green water and green mountains to Jinshan Yinshan, focusing on upgrading the quality of Pingle Ancient Town, Tiantai Mountain Scenic Area, and Shougao Road. Implementation of the Long March National Cultural Park (Sichuan section) -The Red Army Long March Digital Exhibition Hall, Longmen Mountain Biological Diversity Museum, Bai Mo River EOD and other major projects, explore new models such as red leading green development, shape high mountains, Mojiang Mountains, ancient towns The cultural tourism IP of Zhuhai and Red Studies allows our Pingle -Tiantai Mountain Area to become a new scenario gathering place for tourists.

ask

Looking forward to the future, what are the new visions and ideas of the development of tourism in the new period?

Answer: The successful creation of "Tianfu Tourism County" is not only the affirmation of the Sichuan Provincial Party Committee and the Provincial Government for the development of the tourism industry for many years, but also a major opportunity for strengthening the tourism industry. Looking forward to the future, we will use the important destinations of the construction of the urban tourism in Shuangcheng Economic Circle as the vision, firmly enhance the display of cultural tourism and the reputation of the city, and to promote the tourism industry to a new level. The first is to highlight the three major integration and depict the tourist panoramic view of the whole region. According to the characteristics of diverse landforms and colorful scenery in Laoshan, Hills, Dam, and colorful scenery, we will follow the logic of the main functional area and the development model of the area, and promote the integration of "ecological+tourism" in the west to rely on rich natural resources. Promote the integration of "culture+tourism" in human history, promote the integration and development of "agricultural+tourism" relying on the vast land landscape in the east, and differentiate and coordinate the construction of a global cultural tourism development matrix.

The second is to tell three stories and enhance the recent distant city awareness. We will plan all media, multi -scenes, high -exposed publicity and marketing and forum activities based on their celebrities, beautiful scenery, and food. Focus on the three stories: about "people", telling the romantic story that Zhuo Wenjun and Sima Xiangru occurred in Lintong; about the "city", the unique charm of historical reality and landscape victory; Talk about the tongue flavor of special products such as wine, black tea, and black pigs, "two black and one white", and gives tourists a city that lingers lingering.

The third is to strengthen three linkages and build a circle of friends with a glorious cultural tourism in the region. According to the current characteristics of tourism development, we will use the brand effects of the famous tourist counties of Tianfu, and take the initiative to carry out cultural tourism cooperation in a larger scale to help the construction of strong tourism provinces in Sichuan. In terms of line linkage, strengthen cooperation with the tourist district and Tianfu tourist counties, open up the large ring of tourism transportation, and jointly build a boutique tourist route. In terms of resource linkages, special resources such as red sites and kiln skills are sorted out all over the country. Cities with the same characteristics, borrow from each other and improve together; in terms of mechanism linkage, promote a strategic cooperation relationship with well -known tourist cities and third -party high -energy institutions, and cooperate in all aspects of urban mutual promotion, tourism planning, and experience reference.