Seven Chinese postal green leather cars drove into Anxi Chashan, but they stopped without express delivery.
Author:China News Weekly Time:2022.08.30
What story happened to China Post?
Drinking tea is no longer a matter of middle -aged and elderly people.
In recent years, many "tea systems" have emerged. Young people have expanded their "tea friends circle" while drinking tea and health. Especially in the Mid -Autumn Festival, drinking tea and tea delivery has become a social business card.
However, it is difficult to have a uniform standard for how to judge a good tea, and tea is particularly dependent on origin and production technology. Facing the various products in the tea market, everyone will "step on the mine" by accident, and it is difficult to quickly pick good tea.
Recently, in a tea mountain in Anxi, Fujian, 7 Chinese postal logistics vehicles slowly entered. A series of naughty "tea words" printed on the green bottom of the body, which made people want to ask: whats the matter?
"Post Green" into Chashan and perform "special tasks"
Among the Chashan, the mobile "postal green" is very recognizable, and it goes forward in a mighty way, giving people a visual impact, causing curiosity. But if you look closely at the body, you will find some clues. The patterns and text of these postal logistics vehicles are somewhat different.
The postal posts are rolling, and the tea thunder areas retreat! retreat! retreat! It turned out that the logistics vehicle went to Chashan to the source to help everyone to "emit thunder". The homophonic script copywriting of its own voice, grasped the preferences of young people.
The taste of the same tea is difficult to unify and easy to step on the pit. Master skills are the key, 321, master! Tea making is true. From the text, it seems that the sound of the anchor can be heard. At first glance, it is a senior user of Douyin.
Tea making is indispensable. The old driver of the non -legacy tea skills, one -click standardization, is not stable and not flipped. It looks extremely appropriate to put it on the logistics body. Tell everyone that the ingenious master tea taste can be copied and pasted with one click.
The copywriting on each postal car is super stalk, and the truth behind the tea leaves is incorporated into the text. The text is also equipped with a notes logo of Douyin, which injects fresh elements into the traditional "postal green". Several words in China will reveal the mystery.
It turned out that this is the postal traceability plan of the Chinese Super Brand of Douyin E -commerce Super Brand Day and China Post -China Post Road to the Chinese Super Brand. The first stop of the postal China came to the Aoxi Tea Garden of Baya Tea, and teach everyone how to choose good tea.
There are 6 original ecological brands emerging from the tea garden. In recent years, the truth and the truth has played flowers in cross -border. Beyond everyone's expected. However, it is the first time that it can unite the Douyin e -commerce with interested consumption advantages and show the logistics advantages of the postal post. This is the first time.
Of course, tracing back to the source is not enough, "visible source" is the key.
In the hazy mountain clouds and fog, the tea garden is lush, and the six "postal green" billboards and the original tea gardens complement each other, becoming a unique landscape, so fresh and refined. Douyin e -commerce and tea brands with non -heritage tea technology, from tea picking to tea making, reveal the whole process of the birth of a cup of good tea for everyone.
What is the most important when picking tea? Of course it is the place of origin. Wulong Tea Tieguanyin begging to avoid pit? Anxi Sai Pearl, authentic no oolong! , Fujian Anxi is the core production area of Tieguanyin Golden Origin Zone, and the pearl of Baya Tea Star Products is authentic.
Good tea starts from the source, and it is also important to pick tea. When the tea picking woman was pinched with the tender leaves of tea, the brand behind her was really accurate. From the beginning of picking, a few words were more discerning than anyone else, and conveyed to the audience. Different standards, "picky" good tea.
The older the older is, the more fragrant, the old white tea. The more preciousness of the white tea due to the transformation of time, the older the value, the higher the value. This sentence breaks the "sky" of authentic white tea.
Tieguanyin was originally from the treasure land of Anxi, Fujian. There is tea in the land, which is blessing. The name of the National Geographical Federation of China has exerted the characteristics of Tieguanyin's core production area to the extreme.
The ingenious design of the Chinese Super Brand Tracement Plan is shiny, there are stalks everywhere, and dry goods everywhere. The entire nature seems to have become the propaganda picture of tea. The copywriting and the environment complement each other. With the online dissemination and good things of Douyin e -commerce, people can feel that a good life can be obtained.
Touring the source is a content that consumers are interested in. Many short video creators also like to recommend good things to their origin. Searching for mail China in Douyin, I will find that the people such as the young and others just took the logistics vehicle in China to the Anxi Tea Garden, Fujian. You can also feel the same.
Traceability is particularly important for the presentation and identification of product quality. Post China Eight Horse Tea Industry Douyin E -commerce Super Brand Day "There is a picture and the truth" traceability video in the form of real shooting records, the natural environment of the origin, the planting, picking, processing, transportation, and the behind Non -heritage culture directly faces consumers, so that the tea "minefield" has nowhere to hide. China Post also combined with Douyin logistics in the form of special logistics guarantee to send these good tea to consumers.
Many 5G surfing netizens have left messages in the comment area to discuss this traceability activity, and they are looking forward to the next stop of Douyin e -commerce super brand Japan and China Post. This wave of interesting and popular operation is true that consumers have experienced the "not simple" of a big -name domestic product, and they have left messages to comment.
Trace the source, let the story of the source of the source be seen
In addition to the process of seeking good things, the culture and characteristics of the city are displayed. Most areas of Fujian are mountains and hills, known as "Bashan, one water, one point". The mountains are all over the mountains and the climate is moist all year round. Such an environment is very suitable for planting tea trees.
Tea has been in the history of Fujian for thousands of years. Anxi Tieguanyin, Wuyi Rock Tea, Baihan Silver Needle, Fujian Wulong Tea, Dahongpao and other tea are famous in the world. Most people in Fujian love to drink tea, and have turned tea into a custom engraved in DNA.
The Mid -Autumn Festival is coming, and many people will choose to use good tea as a gift. The launch of this traceability plan just helped consumers under the fast -paced life to subtract the time cost of doing strategies and comparison. On the other side of the tea brand.
Not only the tea brand, but in China, there are many ingenious ethnic brands, which are worth seeing. Douyin E -commerce Super Brand Day, as a link between the big names and consumers, has been committed to letting more good things be discovered. Based on the original intention of linking a better life, China Post, together with Douyin E -commerce Super Brand Day, went deep into all parts of the country, allowing consumers to see the other side of the big name.
It is reported that the Douyin E -commerce Super Brand Day joined hands with the postal Chinese super brand traceability plan opened by China Post, and will continue to link more head brands into the source of China to make consumers choose good things with peace of mind. The same "take the Chinese postal route, explore genuine big names, meet good things that understand you", together with consumers, find a good story behind more brands.
Author: Xiao Wanxuan
Edit: Ma Min
Operation editor: Xiao Ran
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