"Shuiyun Jiangsu" recovers the opportunity to fight for the summer season

Jiangsu has seized the opportunities for the peak tourism season market, solidly promoted the implementation of the rescue policy to help enterprises, actively carried out promotion activities for cultural tourism markets, enriched cultural tourism products formats, and promoted the rapid recovery of summer culture and tourism markets. Relevant data show that in July this year, the total number of tourists received more than 46.84 million tourists in Jiangsu Province A -level tourist attractions and rural tourist spots, and the total tourism consumption reached 16.2 billion yuan.

Entering August, cultural tourism activities in various parts of Jiangsu were still hot, and the popularity of cultural tourism markets continued. One room for high -star hotels, resorts, and boutique homestays is difficult to find. OTA platform orders have rebounded. Ctrip platform Jiangsu's total order, Meituan's entire platform to purchase Jiangsu products, and Tuniu platform Jiangsu tourist ticket order volume rose 27.37%, 27.75%, and 12%month -on -month.

Market recovery runs "acceleration"

Nanjing Niushoushan Cultural Tourism Zone launched promotional activities such as student group free tickets; Yangzhou Overseas Chinese Town Fantasy City to create a "Meng" wanting to live, launching water splashing carnival activities; ... In order to seize the summer market, various scenic spots in Jiangsu have launched preferential measures and special products, which are favored by citizens and tourists.

Recently, the "jungle rafting" of the summer popular project in Maoshan Forest World Scenic Area in Changzhou has attracted many tourists. Zhao Wenting, deputy general manager of Jiangsu Marketing Branch of the Scenic Area Operation Fang Jingshang Travel Group, introduced that since this year, the scenic area has broaden the channels and comprehensively introduce the company's cultural tourism products, especially the topic of "Come to Maoshan Forest World Drifting" in the summer. The platform playback volume exceeds 10 million times, and the passenger flow of the scenic area is directly driving the growth of the scenic area. As of early August, the number of people entering the park increased by 110%over the same period of 2020, and the night volume between the characteristic accommodation projects in the scenic area increased by 50%over the same period of 2020.

Data show that in July of this year, the number of nights of four -star and above travel hotels in Jiangsu increased by 13.72%month -on -month. Among them, the rent rate of the hotel in Nanjing in July was about 71%, and the occupancy rate of some high -star hotels remained at about 90%.

Taking Nanjing Jinling Hotel as an example, from mid -July to early August this year, the occupancy rate has returned to 90%of the same period in 2019. The demand for leisure and holiday loan houses and the demand for conference activities is strong. Zhou Lei, general manager of Jinling Hotel, introduced that in order to meet the needs of the summer market, Jinling Hotel optimized the products in advance, developed double -bedroom houses such as the parent -child market, and launched supporting experiences such as parent -child swimming courses. Activities to further drive the local market consumption.

Multiple formats expand the "new blue ocean"

While accelerating the recovery of traditional scenic spots and tourist restaurants in Jiangsu Province, markets such as night tour, rural tourism, and micro -leave have also maintained high heat. The Jiangsu Cultural and Tourism Department has launched the "Water Yun Jiangsu · Village Four Avascular Scenery" in the summer rural tourism boutique line, "2022 Shuiyun Jiangsu · Net Red Payment Land", "Shuiyun Jiangsu · The Most Beautiful Night here" and other items product.

With the in -depth advancement of the "Museum Inspector" theme of the Jiangsu Provincial Department of Culture and Tourism, the Wenbo venue has become a popular choice for citizens tourists.

Nanjing Meiyuan New Village Memorial Hall launched the "Meiyuan Red -Reading Four History" Social Education Class and Red Studies Road and other practical activities in the summer. At 21:00, and launched experience activities such as the "Fire and Wooded Art" pyrograph experience, the "Plant Lifeline" exhibition hall, etc., let the audience feel the fun of the museum night tour; Research activities lead tourists to experience the herd of Yangzhou and Suzhou Wu Fengya. While the citizens, while the punch -in museums, they also actively participated in the "Museum Consider Tour" selection activity launched by the Jiangsu Provincial Department of Culture and Tourism. As of early August, the topic of the Weibo topic of the event had reached 21.368 million times.

In the summer of this year, the night in Jiangsu was also lively. According to statistics, the number of tourists at all levels at all levels in Jiangsu Province received 8.367 million tourists at all levels at all levels in July, an increase of 15.4%from the previous month. Yangzhou Slimi West Lake Scenic Area was selected as the second batch of national night culture and tourism consumption agglomerations shortly ago. According to the relevant person in charge of the scenic area, the scenic area restarted the large immersive night tour project "Different Episodes to Yangzhou" at the end of June, and combined with the thin West Lake Night Market to continuously optimize the night tour, night performance, night purchase, night cultural tourism products The supply system stimulates the consumption motivation of citizens and tourists.

Yantong Dongtai Xixi Tourism and Cultural Scenic Area also made a night economy in the summer. From July 23rd to August 14th, the "Dongtai Xixi Beer Music Party", the national style flash, and the horse team patrolling were held. During the event, only 1.2 million yuan in the scenic area of ​​the scenic area reached 1.2 million yuan. In addition, the immersive night tour of "Fang Xianyuan" and the "Xianxian Yuan" fairy -fantasy real scenes have continued to be staged. Cui Guojun, the person in charge of the operation and management company of Dongtai Xixi Tourism Culture Scenic Area, introduced that as of August 17, the scenic spot launched 27 night tour performances in the summer and received more than 10,000 tourists.

Brand activity becomes a "booster"

The holding of various brand culture and tourism activities has strongly drove market recovery. Recently, Jiangsu Province launched the "Shuiyun Jiangsu · You will be more beautiful" cultural tourism consumption promotion season, and successively launched 14 themes and more than 500 events, and joined hands with the media and industry platforms to integrate online and offline resources, with diverse forms of various forms. Cultural tourism promotion activities, promote the upgrading of business products, drive cultural tourism consumption, and expand the influence of the "Shuiyun Jiangsu" brand. During the 2022 Changzhou Cultural Tourism Festival and "Longcheng Night Weiyang" Night Life Festival, Changzhou held 117 non -heritage activities, with more than 110,000 citizens and tourists participating, with an online and offline sales of nearly 1 million yuan; "2022 Summer Suzhou Since the start of the tourist season, Suzhou average daily tourist reception volume has increased by 30.74%compared with before the event; after the opening of the "Lianyungang Summer Tourism Festival", the average daily daily tourist reception volume increased by 37.14%from before the event. Among them, the number of foreign tourists' reception rose 76.99 %...

Zhang Ning, an associate professor of Nanjing Tourism Vocational College and deputy dean of Jiangsu Zijin Tourism Planning and Design and Research Institute, said that holding the "Shuiyun Jiangsu · You will be more beautiful" Cultural Tourism Consumption Season is an important measure for the recovery of Jiangsu Cultural Tourism. Since the launch of the event, the popularity of various cultural tourism activities at the provincial and local and localities has not decreased, and it has more actively adapting to the normalized market environment of the epidemic prevention and control, which is conducive to continuously helping the cultural tourism consumer market to store changes and stability.

Yang Zhichun, Secretary of the Party Group and Director of the Jiangsu Provincial Department of Culture and Tourism, said that Jiangsu Province will conform to the new trend of tourism consumption upgrade in accordance with the normalization of epidemic prevention and control. The period of improvement window period and the release period of consumer demand for cultural tourism, accelerate the cultivation of new cultural and tourism formats, create a new scenario of consumption, show the effectiveness of efficient overall preparation of epidemic prevention and control, safety production and cultural tourism development, and contribute to the province's economic development. (Author: Xunzi Jun Xu Jin; Editor: Yang Shuo)

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