Exploration of the animation of Chinese hero IP "Growth" series of animations

How lucky I met you in history

Growing up the wind and rain for us happiness

Save suffering when the nation is in danger, there is you

When the country is glorious, glowing and heat has you

How many miracles have been created by the party

There are so many difficulty along the way

The museum is an important hall for protecting and inheriting human civilization, and has a natural resource advantage in social education. In order to celebrate the 100 -year -old party, the Chinese Women's and Children's Museum relies on the "Growth" series of animation short videos and MVs developed by the development of female figure resources, and uses the Chinese spirit, Chinese value, and Chinese power contained in the cultural relic collection in the form of animated short films to create The anime IP of Chinese heroes, the number of clicks of over 100 million, is the successful exploration of the theme education of the museum.

Family Story Exchange- "Growth of Growth" series animation

Small incision reflects the big theme and shows the humanistic spirit

Family Story Remarks- "Growth" series animation is a set of works for young audiences, telling the works of Chinese heroes, including series of animation, anime cultural and creative products, and a series of picture books to be developed. On the basis of digging the cultural relics and exhibition resources of the women's art museums unique to the Chinese Women's and Children's Museum, the series of animations use carefully written plots, excellent production levels, touching stories, and loud melody to interpret the story of the heroes and spread Excellent family education concept, promote Chinese traditional culture.

The development of the "Growth" series of animations is to let the majority of children and families understand the century -old journey of the Communist Party of China, play a role in learning and history, and avoid the stereotypes of rigid preaching and the promotion of traditional models. Starting from the audience, seize the psychological characteristics of young people advocating heroes, select the formal forms of anime loved by young people, and cut in with difficulty in young people's learning life, and use the story of the heroes of the heroes of the party for a century.

The content launched in the first season includes a total of 6 episodes of animation and a MV. Each episode selects a real historical figure to tell their heroic stories and promote their outstanding quality. Among them, there are pioneers of the women's liberation movement of our country, scientists who overcome diseases to save countless lives, ethnic compatriots who have rooted in the frontier to keep the soil, athletes who are stubborn and inspiring people, and have a dream of traveling in the sky. Through the space -time dialogue between the two animated characters "Le Bao" and "Xibei" and the hero, tell the outstanding contributions and touching stories of the heroes, so that parents and children can taste strong family conditions, perceive the high spiritual character, cultivate and cultivate and cultivate Practice the core values ​​of socialism and inspire them to grow into newcomers in the era of being able to take on the rejuvenation of the nation.

"Growth" character style

The series of animation stories is set in a typical three -generation family in China. It takes some representative phenomena and common problems in today's children's growth as the starting point, leading to a series of typical outstanding women's deeds. In terms of presentation, starting from the perspective of children, setting a vivid storyline, contradictions, and conflict, transform the character's deeds into a small story that attracts children, and allow children to harvest the growth of growth in the plot.

"Growth" character style

The series of animation has been released in six episodes in 2021. The first episode is the beginning of the series of animations. It introduces the background of the story and the character of the main character. Five episodes follow -up. The last five episodes pass a growth problem to lead an excellent woman, telling a story, conveying a quality. In terms of character selection, considering different historical stages, different practitioners, and different regions, combining the characteristics and typical characteristics of the character's deeds, the comparative and weighing weighing weighing of the three dimensions, select outstanding women, and strive to tell the most core spiritual quality of the characters.

"Growth Treaty" series of animation description characters

The series of animation is created and processed around the story, portraying the anime image with Chinese cultural genes, full of people's affinity, and reflecting China's aesthetic taste, "move" the heroic story and "live" the red culture.

Artistic style is the most important element that reflects the quality of anime art and cultural characteristics. Adopting the popular Chinese style in domestic animation and the style of two -dimensional animation, the character image and architecture reflect the national characteristics. After the "Growth of Growth" was broadcast, it won wide praise from experts and netizens. It is called a rare high -quality main theme network animation in China in recent years.

Effect data and analysis

The series of animation projects adopt all media communication. 6 episodes of animation and MVs are launched simultaneously on 16 platforms such as China Net, CCTV, learning power, Douyin, Kuaishou, and watermelon video. In the media selection, there are the mainstream official platforms for learning power and central video, as well as many short video and long video platforms such as Douyin, Kuaishou, and B Station. 21,000 times, a total of 5127 comments.

The audience continued to comment, and they left a message- "The current children should cultivate a correct value. Watching this animation should help my children." Cognition has a very good and broad effect. "" Now children are becoming more and more strange to heroes who bring us a happy life. If they do not give correct guidance, no one will mention these heroes in the near future in the future. Family style education is important, and the media's spread can also play a great role. I look forward to more excellent works in the public's vision. "" I hope that more children can learn from these videos to understand The prosperity of our motherland. "The average visits of the single set of" Growth "on the official" Anime "platform of the" Anime Boutique "platform have been the highest in the main melody theme animation in the past three years. According to the statistics of the volume of various platforms, we can also see that the volume of "Growth" mainly comes from Douyin and Kuaishou platforms, followed by central video and B station. The broadcast volume of short video platforms is better than traditional video websites. The mobile terminal The traffic leads the PC.

Evaluation of social benefits, influence, and communication capabilities

Anime is a partner for the growth of children and children, and it is also a powerful tool for educating young people. At present, my country's original animation has entered a period of rapid growth, but there are not many fine products. Most of the well -known brands such as Hi Sheep and Bear Bear are still entertaining. The animation market is urgently needed to make well -produced animation brands with well -educated, entertaining and having Chinese characteristics. The "Growth of Growth" aims to allow contemporary children to relive the hero in the anime, understand the story of the hero, and inherit the quality of the hero.

The Chinese Women's and Children's Museum is the first national specialty museum with the theme of women and children in China. It integrates the functions of collecting, exhibitions, research, education, and cultural exchanges. Chen resources shoulders the glorious mission of patriotism education for children and children across the country. I hope to rely on women and children's cultural relics and exhibition resources, and use animation as a carrier of innovation to provide more spiritual and cultural products for children and children in my country. As the "Growth Covenant" theme song rap, through anime, the children and the heroes in history "from strange to familiar and confidante", let the children really feel:

How lucky I met you in history

Growing up the wind and rain for us happiness

Save suffering when the nation is in danger, there is you

When the country is glorious, glowing and heat has you

How many miracles have been created by the party

There are so many difficulty along the way

At present, live and short videos become a favorite online lifestyle after "00". "Two -dimensional" has become an exclusive label of young people, and blood animation is sought after.

The "Growth" series of animation is supported by artistic display techniques and the moving deeds of specific characters as emotional support. The historical marks and heavy connotations of red cultural relics are used in the form of image, visualization, artistic, and popular. Like and pay attention to the field of animation, the sound of mainstream values ​​play a leading role. The Revolutionary Museum, Memorial Hall, Party History Museum, Martyrs Cemetery, etc. are the red gene database of the party and the country. It has rich cultural relics and collection resources. Red example tree.

"Growth" character style

Anime IP of Chinese Heroes

The series of animation has the surrounding culture and social influence unique to its artistic form. Through the promotion of series of animation, gradually create the IP value of anime works, combine the anime image of the heroine, to create a series of anime images. From the perspective of the international influence of culture, the United States and Japan have their heroine heroes, the American, Spider -Man, and Captain America of the United States and DC's two major anime giants affect the world. Dream is even more popular. Most of the well -known brands in the field of animation have been acquired by foreign capital. The huge cultural vacancy is the opportunity and mission of the project development. Each museum has rich cultural relics and collection resources with a broad prospect.

Economic benefits -anime IP is the basis for derivatives. Anime products have very broad market prospects and economic value. For example, the number of cartoons of the same name in this series has exceeded 100 million during the year, and it already has a broader fan foundation. The launch of a series of comic books will be conducive to the comprehensive layout of IP while strengthening the brand image. In addition, after the comic market is rolled out, it is full of the field of cultural and creative fields. Broken flowers are the broad market of animation projects. (Author: Liang Hong, published on August 23, 7th edition of "China Cultural Relics")

Edit: Lu Yang Luo Siqi

Review: Feng Chaohui

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