Wuhou Temple Museum is selected as the top five most popular museums in Douyin

Douyin's latest 2022 Museum data report shows that according to the number of likes of relevant video, the Chengdu Wuhou Temple Museum is selected as the top ten museums of Douyin, ranking fifth, Samsung Dou Museum ranked seventh, the Palace Museum is the best In the Popular Museum, Terracotta Warriors and Horses are the most popular "Treasures of the Town Pavilion", and after 00, they have become the most popular group of museum videos. Golden mask was shortlisted for the Top Ten Town Hall Treasures. Looking at exhibitions online, close to cultural relics, and feeling the essence of human civilization, it is becoming a new style.

The report shows that according to relevant video praises, the Palace Museum, the Emperor Qin Shi Emperor's Mausoleum, the Chinese People's Revolution Military Museum, the National Museum of China, the Chengdu Wuhou Temple Museum, and Sanxingdui Museum, etc. are selected as the top ten most popular museums of Douyin. Among them, the relevant videos of the Palace Museum were praised by Douyin netizens more than 130 million times.

With short videos, some "niche" museums are also seen by the public. The report shows that Maoling Museum, Zhenyu Museum, Jingzhou Museum, Congzhou Kiln Museum, Zigong Dinosaur Museum, etc. are selected as the top ten most popular "niche" museums. The rich museum ecology of Douyin meets the diversified, differentiated, and personalized cultural preferences and knowledge needs of different groups.

During the prevention and control of the new crown epidemic, many museums opened the "Cloud Viewing Exhibition" model. The offline exhibition halls and cultural relics were moved to the screen of the mobile phone, and the Douyin gave the public a cloud cultural feast. The Chinese People's Revolution Military Museum, the Palace Museum and the Emperor Qin Shi Mausoleum Museum have been selected in the top three museums of Douyin's favorite live broadcast due to the most broadcast. It is understood that in the past year, the number of live viewers of Douyin Museum has increased by 281%year -on -year. The boundaries of "cloud watching exhibition" span the time and space make Wenbo knowledge equal and inclusive and easy to obtain.

Through the short video of the Douyin platform, the audience can directly watch the "Treasure of the Town Hall" level of collections and talk to history and traditional. The report shows that terracotta warriors, "Qingming Shanghe Tu", "Thousands of Rivers and Mountains", etc. were selected as the treasure of the top ten town pavilions of Douyin. Zhenzhu Sushabaozhuang, Lotus Crane Fang Pot, Early Ear -Ear Beast Facial Copper Copper Copper Copper Copper Copper Copper Copper Copper Top Ten Ten Cultural Relics has increased the fastest cultural relics.

In addition, a group of high -quality museums explained the creators on Douyin to provide netizens with rich and interesting science popularization content. @,@,@宸,@, etc. selected as the top ten most popular museums of Douyin explained the creators.

At the same time as the "cloud viewing exhibition", the use of Wenbo special effects has become an important way for young people to enhance the sense of "shopping". The report shows that "one dream of Dunhuang", "Guofeng Ancients" and "only this blue and green makeup" are the top three of Douyin's most popular literary special effects.

The relevant person in charge of Douyin said that the museum is the preserved and historian of the cultural, and the "memory card" and "decoder" of culture. Now, more and more museums let cultural relics "live" in the Internet. The rich content on Douyin can stimulate people's interest in the museum, and then understand the history behind the cultural relics, feel the thickness and temperature of the cultural relics, and learn the traditional cultural knowledge.

During the museum day, Douyin, watermelon video, and today's headlines will also be launched#Museum's adventure activity. The interpreter's live broadcast leads netizens to watch the exhibition online, and understands the ornamental cultural relics up close. In addition, the event also launched a video collection of#Cultural Relics Guardian, inviting high -quality literary and cultural creators and museums in the station to jointly shoot cultural relics related videos to be the novel knowledge of the popular science relics and history behind it.

Chengdu Daily Jinguan Journalist Wang Jia is responsible for editor He Qixie Editor Liu Yonghao Picture Organizer provided by the picture organizer

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